香港全职 | 宝马 - Marketing Officer

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宝马公司创建于1916年，总部设在德国慕尼黑，德系三大豪华品牌之一。一贯以高档品牌为本，正是企业成功的基础。BMW集团拥有BMW、MINI和Rolls-Royce（劳斯莱斯）三个品牌。这些品牌占据了从小型车到顶级豪华轿车各个细分市场的高端，使BMW集团成为世界上唯一一家专注于高档汽车和摩托车的制造商。

Marketing Officer

1

职位描述

1. Implement online advertising campaigns for brand building as well as driving additional sales

2. Initiate digital marketing activities to create a stronger interactive environment and generate customer leads

3. Maintain and develop websites, campaign webpages and social media platforms

4. Develop professional e-communication materials and digital contents

5. Work with Principal, agency partners and internal stakeholders to ensure successful execution of local contents

6. Utilize cross-organizational and internal resources to deliver best-in-class customer experience across channels and digital platforms

7. Manage the development and administration of agency partners including budget planning and control

8. Perform in-depth analyses and prepare reports to reflect the effectiveness of each digital marketing initiatives

9. Assist in planning and executing a full spectrum of marketing functions

2

职位要求

1. University graduate in Marketing or related disciplines

2. Minimum 3 years relevant experience in marketing and digital roles

3. Understanding of social media and digital platforms is a must

4. Proven track-record of delivering digital campaigns with traffic growth

5. Able to manage agencies / third parties to deliver the digital marketing programs

6. Multi-tasking with good time management and communication skills

7. Good team player, proactive, self-motivated and able to work independently in a fast-paced environment

8. Proficient in MS office application

9. Interests in cars and the automobile industry

10. Excellent command of both written and spoken English and Chinese 

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