香港实习 | 二十一世纪福克斯 - Intern - Global Research & Audience Strategy
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二十一世纪福克斯公司（Twenty-First Century Fox, Inc.）是一家大众媒体公司。旗下公司包括：福克斯电影娱乐公司（Fox Filmed Entertainment）、二十世纪福克斯电影公司（Twentieth Century Fox Film Corporation）、二十世纪福克斯动画公司（20th Century Fox Animation）、福克斯星空工作室（Fox Star Studios）、蓝天工作室（Blue Sky Studios）、Fox Faith、Fox Music、二十世纪福克斯电视公司（20th Century Fox Television）、福克斯新闻（Fox News）、福克斯电视台（Fox Television Stations）、Fox Networks Group等
Intern - Global Research & Audience Strategy ( FOX00031Z)
1. Extraction and analysis of data from syndicated surveys to support the development of compelling ad sales stories for clients and agencies.
2. Run and analyze television data, including channel reach, programming ratings and commercial campaign performance.
3. Data analysis and formation of useful insights/stories from large data, which help create an understanding of our brands and audience.
4. Desktop research to help support develop understanding of competitors and the wider media market.
5. Social media analysis using a 3rd party social listening tool, to support the understanding of the social conversation and performance of social strategies for our brands and programming.
6. Using bespoke and syndicated research sources to develop audience profiles to be used across various team, e.g., ad sales, marketing
Knowledge and Skills:
1. Strong numerical and data analysis background.
Interest in data analysis and impeccable attention to detail when dealing with large data sets.
2. Understanding of television measurement (Reach, ratings, OTS etc). Use of measurement tools (e.g., Techedge’s Advantedge) would be a distinct advantage.
3. Experience turning large data sets into deeper actionable insights.
4. Advanced user of Microsoft Office Suite (i.e., Powerpoint, Excel, Word).
5. Understanding of quantitative and qualitative research methodologies.
6. Strong written and spoken English is essential.
7. Experience of working with social media metrics through social media listening software (e.g., Brandwatch) would be an advantages.
Personal Profile:
1. An interest in television would be a distinct advantage.
2. Ability to communicate complex data as simple stories and insights, that are also accessible to non-researchers.
3. Naturally helpful attitude essential in all the best research people. A people person, who will forge strong relationships with their internal ‘clients’.
4. Must be a good team player, but also with the ability to work independently as the analyst will be working in a different office from their line manager.
5. Must have excellent organizational skills and have the ability to juggle multiple tasks in very fast paced environment.
6. Ability to manage workload through business based prioritization, and delivery of concise and relevant work to internal clients.
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