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香港全职 | 宝洁 - Brand Management - Assistant Brand Manager

2017-06-22 小职君 港漂圈求职 港漂圈求职

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宝洁(Procter & Gamble)创于1837年,是全球最大的日用消费品公司之一。全球员工近110,000人。2008年,宝洁公司是世界上市值第6大公司,世界上利润排名第14的公司。它同时是财富500强中第十大最受赞誉的公司。宝洁在日用化学品市场上知名度相当高,其产品包括洗发、护发、护肤用品、化妆品、婴儿护理产品、妇女卫生用品、医药、食品、饮料、织物、家居护理、个人清洁用品及电池等。


Brand Management - Assistant Brand Manager


1

职位描述

Under the leadership of Brand Manager, your key responsibilities will include, 


1. Developing brand strategies and plans (strategy/concept/packaging development, product/marketing qualification and forecasting); 

2. Advertising (strategy/creative brief development, copy evaluation, copy clearance, commercial production and copy testing); 

3. Below-the-line consumer communication (include print, outdoor, direct-to-consumer marketing, public relations and point of- sell materials, etc.); 

4. Media (develop and execute media strategies to reach target consumers including level, mix and market prioritization); 

5. Manage multi-functional project team to ensure excellence in execution (initiative/promotion/pricing plan development, planning, execution and summarizing results/learning); 

6. Consumer/Customer/Market Understanding (sound understanding of consumer/customer/market and detailed business analysis to identify business drivers and opportunities); 

7. Complex Business and Financial Analysis; and 

8. Interpersonal Projects (coaching/training, recruiting, multi-functional teamwork). 


2

职位要求

1. Leadership and influencing skills;

2. Strategic thinking and problem solving skills;

3. Ability to work well with others as a team;

4. Innovative and analytical mindset;

5. Ability to adapt to change.

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