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香港全职 | 宝洁 - Brand Management - Assistant Brand Manager

2017-07-21 小职君 港漂圈求职 港漂圈求职

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宝洁(Procter & Gamble)创于1837年,是全球最大的日用消费品公司之一。全球员工近110,000人。2008年,宝洁公司是世界上市值第6大公司,世界上利润排名第14的公司。它同时是财富500强中第十大最受赞誉的公司。宝洁在日用化学品市场上知名度相当高,其产品包括洗发、护发、护肤用品、化妆品、婴儿护理产品、妇女卫生用品、医药、食品、饮料、织物、家居护理、个人清洁用品及电池等。


Brand Management - Assistant Brand Manager


1

职位描述

1. Developing brand strategies and plans (strategy/concept/packaging development, product/marketing qualification and forecasting) 

2. Advertising (strategy/creative brief development, copy evaluation, copy clearance, commercial production and copy testing)

3. Below-the-line consumer communication (include print, outdoor, direct-to-consumer marketing, public relations and point of- sell materials, etc.)

4. Media (develop and execute media strategies to reach target consumers including level, mix and market prioritization)


5. Manage multi-functional project team to ensure excellence in execution (initiative/promotion/pricing plan development, planning, execution and summarizing results/learning)

6. Consumer/Customer/Market Understanding (sound understanding of consumer/ customer/ market and detailed business analysis to identify business drivers and opportunities)

7. Complex Business and Financial Analysis 

8. Interpersonal Projects (coaching/training, recruiting, multi-functional teamwork)


2

职位要求

1. Leadership and influencing skills

2. Strategic thinking and problem solving skills

3. Ability to work well with others as a team

4. Innovative and analytical mindset

5. Ability to adapt to change

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