1. Content Creation: Developing content for Alarice including social media tweets, web articles, press releases, video blogs, etc.
2. Social Media Management: Maintaining daily activities and posts on Weibo, WeChat, etc.
3. Blogging: Maintaining professional English blogs and articles about Chinese social media for ChoZan, including case studies, hot trends, latest news, etc.
4. Social Media Analysis: Commencing research and communicating marketing analytics, keeping a close eye on news, trends and cases on Chinese social media.
5. Other: Duties may also include developing proposals and press releases, liaising with journalists, launching SEM advertisings, recording video blogs, doing simple designs and layouts, etc.