Business System Analyst
1. Manage meta search account on Trivago and TripAdvisor.
2. Using data and reporting tools to expand, evolve, and optimize bidding strategy.
3. Monitor and report utilization, budget and campaign performance.
4. Analyze and evaluate site user behaviors and web traffic to improve the performance of the ads and make recommendations to improve user experience.
5. Collaborate with partners and developers to ensure projects are aligned with marketing objectives and expectations.
6. Ensure proper tracking, attribution, and consistency across diverse channels.
1. Degree holder, preferably in Marketing, New Media Marketing, E-commerce, Statistics, quantitative, engineering, or computer science related field.
2. At least 2 years SEM experience managing PPC campaigns, with exposure in OTA is an advantage.
3. Experience with SQL/Python/VBA.
4. Strong numerical and analytical skills with proven ability to run detailed, comprehensive analysis in Microsoft Excel.
5. Excellent project management, communication and negotiation skills.
6. Knowledge of meta search is preferred.
7. Proactive, meticulous and able to work independently.