Are China’s Art Exhibitions Pandering Too Much to Influencers?
当美术馆成了拍照打卡的网红胜地,艺术和娱乐之间的界线还存在吗?
“Be casual,” the security guard tells the glamorously attired young woman in black dress and sunglasses. Subject of a video on social media app Xiaohongshu (RED), this camera-savvy guard leans against the slate-smooth, off-white concrete wall, tilting his head back to demonstrate the perfect pose. “Now, turn around and put your hand over there,” he advises as the woman walks over to follow his lead. “Oh, beautiful!”
On hot sunny days like this in the summer of last year, it was common to see two lines of phone-swiping millennials snaking 15 meters down a ramp leading to the cave-like entrance of the Xie Zilong Photography Museum in Changsha, Hunan province. They weren’t queueing to get exhibition tickets (as TWOC mistakenly thought when it visited), but to get selfies on two ledges built either side of the front door: lounging with the gray sky behind them, later editing in a background of a sunset or blue sky before posting it on Xiaohongshu.
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