亚马逊APP实现AR功能，远程体验商品成为现实 | PingPong看世界

PingPong导读(Contributed by Danny Wu)

亚马逊最近也紧跟潮流，既IKEA, Target, Lowe’s, Houzz之后，在自己的购物APP里添加了AR功能。通过这个功能，消费者可以将产品呈现在现实环境下。目前AR功能只能呈现很小部分的产品，这一部分实验的产品估计是亚马逊团队人工筛选出来的。或许未来卖家朋友们的产品也可以通过AR呈现在消费者面前。不过AR这个功能究竟是个噱头，还是能真正的帮助提升销量，我们拭目以待吧。

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原文

• Amazon recently added an augmented reality feature to its iOS app.

• The feature allows users to see digital renderings of some items through their phone screens.

• While the app had a few flaws, the execution was impressive. It was easy to understand how this technology might play a significant role in online retail one day. 

Amazon's new augmented reality feature allows customers to see what some products will look like in their homes.

Consumers are shopping online now, and that's a problem for retailers that sell furniture and other home decor.

While they can use showrooms to give some customers a sense of what a new couch or rug will look like in their home, they don't have the same advantage with those who shop online. The solution? Augmented reality, which allows consumers to overlay digital renderings of items onto their homes through their phone screens.

IKEA, Target, and Lowe's have all debuted AR shopping technology in recent years, but Amazon recently joined the fray by adding a feature to its iOS app that allows users to sample a limited selection of products, most of which are home furnishings or electronics. The feature works on the iPhone 6S and later models, and the phone must have iOS 11 installed.

We tried the feature and, while the technology still has a few kinks to work out, it's easy to see how augmented reality could continue to drive consumers away from brick-and-mortar stores.

Here's how it works.

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