在融入环境的同时如何展示特色，杭州的这家首饰店给出了答案

 FRAME构架 来自杭州的报道  

“平衡”的首饰店

设计师品牌首饰集合店Vita Planet与Say Architects事务所二度合作，在杭州开了第二家店。Vita Planet是面向千禧一代的珠宝首饰品牌，首家门店设计侧重“探索”的概念，第二家店铺则更关注“平衡”。项目位于杭州来福士广场的书店内，属于店中店。其所在的大型综合体建筑福士广场，由UNStudio于2017年打造完成。

HANGZHOU – Multi-brand jewellery retailer Vita Planet has opened its second store space, continuing its collaboration with Hangzhou design practice Say Architects. Vita Planet is a brand targeted at the millennial generation – while its first store design aptly focused on the idea of ‘exploration’, the second centres on ‘balance’. It is located in a bookstore at Raffles City Hangzhou, an extensive mixed-use development completed by UNStudio in 2017.

平衡装置概念

“Balance”

设计概念源于将首饰店与书店在视觉上融为一体的需要。通过不同材质的组合、碰撞的色调以及开放与闭合的空间，设计团队打造了一个与书店环境微妙协调的零售空间，同时又不失Vita Planet充满活力的精神特质。

The concept was born from the need to visually integrate the Hangzhou jewellery store within the existing book retail space. By combining materials in varying textures, contrasting colour tones and a layout with open and closed areas alike, Say Architects achieved a subtle interior that fits in its context while still retaining the vibrant spirit of Vita Planet.

材质概念

material concept

几何大型产品陈列装置，由亚克力、金属和石材构成，设计大胆新颖。磨砂及光滑的镜面玻璃面板，为顾客在选购饰品时创造了非凡的视觉体验。另外，设计团队利用一些红、粉、绿和黄色调饰面材料，为极简语汇注入活力。

Geometric, voluminous product displaysforged in acrylic, metal and stone come together as bold installations within the store. Mirrored panels in frosted and polished glass function to create optical excitement for customers perusing the jewellery options. And, enlivening the otherwise minimalistic treatments, Say Architects employed a punchy palette of red, pink, green and yellow for some finishes.

文/LAUREN GRACE MORRIS

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