洋新闻：KFC肯德基 将推出巧克力威化咖啡杯

重点

肯德基威化咖啡杯

肯德基的咖啡并不咋，但一杯“可以吃的咖啡杯”，确实可以给到顾客一些新的话题，或者在社交媒体炒作起来。

这款咖啡杯最外层是用可食颜料印製的饼乾，内层则是由白巧克力改良的新式食材，据说「使用者会有温暖、夏天的感觉」，「能让每个人都露出笑容」，厂商表示，这款杯子吃起来会有椰子香味，也有新鲜青草与野花香等选择。而杯子里装的咖啡就是 Seattle’s Best Coffee，星巴克的姐妹品牌。但随著装盛咖啡的时间增加，杯子仍会渐渐变软，这可能是必须面对的问题。

KFC 官方说，当咖啡泡了一段时间之后，里面的巧克力层就会开始融化，饼干也开始软化，这就是最佳的 “咖啡后零食”。

此外，消息曝光后也引发爱喝咖啡者的质疑，「拜託，边喝咖啡边吃巧克力饼乾？这样会不会太没品味」，上市后消费者将会给予最直接的反应。《纽约每日新闻》报导，根据肯德基的计画，在英国普及后，肯德基更准备将这款杯子推广回美国。

KFC isn't known for its coffee. However, with this edible coffee cup, it's giving customers something to talk – and tweet – about.

The chicken chain is testing a coffee cup that is 100 percent edible in the U.K. The cup, made of a wafer lined with "heat-resistant" white chocolate, will accompany the launch of Seattle's Best Coffee – a Starbucks sister brand -- on the U.K. KFC menu.

The cup was crafted though a partnership with The Robin Collective, a company dedicated to creating imaginative food like edible terrariums and the Bizarregarita, a color-changing margarita.

According to KFC, as the chocolate lining slowly begins to melts with the heat of the coffee, the biscuit softens – ideally creating the perfect post-coffee snack (though we wonder how much time we'll have to drink the coffee before the biscuit softens). As an added bonus, the Robin Collective claims to have infused the cups with different scents, including Coconut Sun Cream, Freshly Cut Grass and Wild Flowers.

"We have been experimenting with edible packaging to see if it could be a feasible product to bring to market in limited quantities and thought that if our customers occasionally like to have their cake and eat it, why wouldn't they want [to] have their cup and eat it instead!" KFC spokesperson Jocelyn Bynoe said in a statement.

Currently, the cup is under development and not available for customer purchase -- yet. At this time, KFC says there's no plans to bring the cup to the U.S., where the chain does not currently sell coffee.

KFC's new edible coffee cup.

Seattle's Best Coffee has been available at select KFC locations in the U.K. since May 2014, but this is the first time that coffee will be available in all U.K. locations. By accompanying the national launch of the coffee line with a trendy cup, the company has managed to ensure that everyone knows that KFC will now be serving up coffee – a social media move worthy of Yum sister brand Taco Bell, creator of similarly buzzy breakfast offerings like the Waffle Taco. Ultimately, it doesn’t matter how many edible cups KFC sells, as long as the existence of the cup helps make customers aware that, in the U.K. at least, coffee is now on the menu.