与天才对话E1 穿着“超级英雄”外衣的CEO | A Little Bit of Genius
他们来自不同行业，
他们有着不同的成长背景，
但他们都充满创造性，
都成为了所在领域的翘楚。
是什么引领成功？
当下和未来，什么又是他们最为关心的？
诺德安达今天推出学生访谈节目“与天才对话”，听你想听的成功故事，前瞻你想了解的未来世界。
全部节目由诺德安达在读同学访问录制。首期推送，我们一次推出3篇访问，看看你最喜欢哪个“天才”吧！
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They come from different industries.
They grew up with different backgrounds.
But they are all creative.
And all become the leading player of their field.
What leads to their success?
And what do they care most about the present and future world?
Today Nord Anglia present this ‘A Little Bit of Genius’ podcast series, for you to listen to the stories you want to hear, and preview the future world you want to know.
All episodes are interviewed and recorded by Nord Anglia Education students.For the first post, we introduce 3 creatives to you. Why don’t you start listening with us and pick your favorite one!
与天才对话
系列访谈节目
A Little Bit of Genius
Podcast Series
正式上线
Officially Launched
“与天才对话”是一档由诺德安达学生参与设计并主持的全新订阅式访谈节目，学生将采访来自各界的世界级专家，与他们展开一系列关于创造力的讨论和对话。
就在今天，节目正式上线，并一次性推出3篇访问，让你大饱耳福！
在之后的系列中，你还将听到各界大咖的想法，包括曾获大奖的作家、奥斯卡获奖电影制作人和打破比赛记录的国际足球运动员。
从今天开始的每周三，请记得关注本公众号并收听“与天才对话”。
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A Little Bit of Genius is an all new podcast where students put big questions to world experts across film, literature, sport and more.
The first three episodes drop today!
Over the course of the series, you will hear from amazing guests, including, an award-winning author, an Oscar-winning film producer, and a record-making international footballer.
Keep your ears each Wednesday for A Little Bit of Genius on this wechat accout.
第一期嘉宾
GENIUS from Episode 1
Daniel Gilbert
Daniel Gilbert是数字营销机构Brainlabs的创始人和首席执行官。他借助技术和数据支持，致力于改变广告行业的未来，并创造优良的工作环境。
Daniel运用数据和自动化技术帮助客户取得巨大的成功。在其带领下，Brainlabs在短短7年内成长为一家250人的公司。
Daniel在2018年PPC英雄-最具影响力PPC专家的榜单上（PPC Hero’s Most Influential PPC Experts in the World list）排名第一。还曾在大型营销会议的演讲中穿过超人服装。毕竟，PPC超级英雄的称号并非徒有虚名。
Daniel获过的奖项和发表过的文章不胜枚举。当他不做市场超级英雄的时候，是4个孩子引以为傲的父亲，一名黄色针织衫爱好者。
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Daniel Gilbert is founder and CEO of Brainlabs, the smartest digital marketing agency on the planet. Powered by technology and led by data, Daniel’s mission is to change the future of advertising while creating the best place to work in the world.
Using data and automation to drive remarkable results for clients, Daniel has grown Brainlabs to 250 people within the short space of seven years.
Daniel was named #1 in PPC Hero’s Most Influential PPC Experts in the World list (2018). Daniel has been a keynote speaker at several marketing conferences, occasionally sporting a Superman outfit. You don’t get the nickname ‘Superhero of PPC’ by accident, after all.
As a frequent award winner and author for publications, Daniel is a proud father of four and committed to wearing yellow sweaters, when he is not being a marketing superhero.
穿着“超级英雄”外衣的CEO
A CEO IN A SUIT,
A SUPERHERO SUIT
诺德安达学生采访节目的首位嘉宾，我们请到了数字营销公司Brainlab的首席执行官Daniel Gilbert先生。他在本期节目中分享了他关于数字营销，以及未来世界的众多观点。
跟随着我们诺德安达同学的提问，Daniel聊到了数字营销的工作如何体现创造性。他认为创造性主要在于你做事和解决问题的方式与别人不同。在他的工作领域中，就体现在如何定义受众，如何利用不同的广告，针对不同的群体，传达不同的信息。
Daniel还分享他了倾向于招聘什么样的员工，这一定是大家更感兴趣的吧。他表示对员工的要求，从以前的科学思维，已经转变成现在看待问题的积极角度，例如可以将遇到的问题理解成为挑战、商机、亦或难得的学习机会。一个人成长为怎样的性格，以及怎样与其他人交流合作，比起他会不会某项技能或工作是否高效，更能够从长远看出他是否能成功。
另外，不论是工作还是生活，Daniel都建议大家要有策略性。这能够帮助你明确什么对你是最重要的。一旦明确了之后，你才可以全神贯注地追逐理想。
节目的最后，Daniel与我们的主持人共同探讨了关于真理的问题。他认为真理并不是唯一的。你可以不同意别人的观点，但并不表示他就是错的。他相信，我们越早能够理解真理不是唯一的，就越早能够拥抱彼此，互相倾听和学习。世界也将变得更加美好。
Daniel有一个外号叫“超级英雄”。为什么他会有这样的外号，以及他将怎样拯救世界呢？我们一起来听本期节目吧！
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As the first genius of our podcast series, Mr. Daniel Gilbert is the CEO of Brainlabs, a successful digital marketing agency, and shared a lot of his insights on digital marketing and the future world.
Following the questions from our students, Daniel first explained what creativity is in his work. He believes that the creativity can apply to how you approach business and solve problems in a different way. In his work it’s how they segment audience and speak to different people in different ways to different ads.
What may be more interesting is what Daniel looks for when hiring people. He said that they used to look for scientific mindsets, whilst they now look for people who see problems as challenges, and opportunities to learn. How you grow as an individual, and how you collaborate with other people, are far more important to indicate a person’s long-term success than, for example, if they have acquired this technical skill and do it efficiently.
Daniel also suggested that you should have a strategy in life, as well as a strategy in the workplace. It helps you to sort out what’s important and what’s not important to you. Then you will be fully dedicated to what you really want to achieve.
Daniel also discussed the question about truth with our interviewers. In his opinion, it’s not necessarily to have only one truth in this world. You can disagree with someone but they can still be right. He believes that the sooner we understand that there’s not only one answer or one version of truth, the quicker we can embrace our fellow people, listen, learn and engage with them. And the world will be a much better place when we get there.
Daniel has a nickname: Superhero. Why would he have this name and how is he going to save the world with this name? Let’s listen to his interview!
点击收听本期节目 Click to listen
第二期节目精彩内容请看次条推送
Please read the next article to enjoy episode 2
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