The Cross Merger of Fashion Brands in India
Keywords: India 印度 Fashion 时尚
In the recent past, India has been the center of world fashion, especially ultra-luxury brands which are making their presence felt in the Indian markets. The growth of Indian luxury brands started way back in the year 2002 when Louis Vuitton arrived in India, becoming the first international premium luxury brand to enter the market. Since then, many other players like Gucci, Bottega Veneta, Hermes, and Burberry followed. However, back then the ultra-luxury brands had a very niche market with only HNIs being their ardent followers. Since the year 2021, the ultra-luxury brands have expanded drastically in India targeting more and more just not the higher strata income group, but also the common man.
近年来，印度一直是世界时尚的中心，超奢侈品牌也在印度市场上崭露头角。印度奢侈品牌的发展始于 2002 年，当时路易威登（Louis Vuitton）来到印度，成为第一个进入印度市场的国际高端奢侈品牌。此后，古驰（Gucci）、宝缇嘉（Bottega Veneta）、爱马仕（Hermes）和巴宝莉（Burberry）等众多品牌也相继进入印度市场。然而，当时的超奢侈品牌市场非常小众，只有高净值人士才能成为其狂热追随者。自 2021 年以来，超奢侈品牌在印度市场急剧扩张，其目标群体越来越多，不仅包含高收入阶层，还包含普通人。
World fashion into India
世界时尚进入印度
In 2022, Valentino opened its first store in India’s capital and this year, Paris-based Spanish luxury brand Balenciaga is all set to make waves.
2022年，华伦天奴(Valentino)在印度首都开设了第一家门店，今年，总部位于巴黎的西班牙奢侈品牌巴黎世家(Balenciaga)也将掀起波澜。
Following to new announcement, this year 2023 has also been marked an edge over as it has been instrumental in bringing international fashion to a whole new level when Christian Dior showcased its Fall 2023 collection at Mumbai’s iconic Gateway of India, becoming the first fashion house to unveil its latest line in the country.
继新消息发布之后，2023 年也被赋予了新的意义，因为这一年克里斯汀·迪奥（Christian Dior）在孟买的标志性建筑印度门（Gateway of India）展示了其 2023 年秋季系列产品，成为首个在印度发布其最新系列的时尚品牌，将国际时尚推向了一个全新的高度。
In the month of November 2022, when Aditya Birla Fashion and Retail Limited (ABFRL) signed a strategic partnership deed with Paris’ iconic department store Galeries Lafayette, and announced its plans to open luxury department stores and a dedicated e-commerce platform in India it made headlines in the fashion world. The flagship stores in Mumbai and Delhi, are set to bring more than 200 luxury and designer brands under one roof.
2022 年 11 月，阿迪提亚·贝拉时装和零售有限公司（Aditya Birla Fashion and Retail Limited， ABFRL）与巴黎标志性的老佛爷百货公司（Galeries Lafayette ）签订了战略合作协议，并宣布计划在印度开设奢侈品百货公司和专门的电子商务平台，这成为时尚界的头条新闻。该百货公司位于孟买和德里的旗舰店将汇集 200 多个奢侈品牌和设计师品牌。
Recently another Fashion giant Reliance Retail Ventures Ltd (RRVL) signed a long-term franchise deal with French fashion house Balenciaga and this year the Company has entered an agreement to acquire Ed-a-Mamma, a children’s and maternity-wear clothing brand. Also, Reliance Retail plans to bring Shein, a major player in Chinese fashion, back to India through a partnership. Further, H&M has launched its home line within some of its flagship stores across India.
最近，另一时尚巨头信实零售风险投资有限公司（Reliance Retail Ventures Ltd，RRVL）与法国时尚品牌 巴黎世家(Balenciaga) 签订了长期特许经营协议，今年，该公司又签订了一项收购 “Ed-a-Mamma” 的协议，Ed-a-Mamma 是一个儿童和孕妇服装品牌。此外，信实零售还计划通过合作将中国时尚界的主要品牌 希音（Shein） 带回印度。H&M 在印度的一些旗舰店内也推出了家居系列。
Reliance has also been instrumental in bringing jewellers like Cartier and Bulgari, fashion houses like Louis Vuitton, Dior and Gucci, watch brands like IWC Schaffhausen and luxury luggage maker Rimowa who have opened their first outlet in India.
除此之外，信实零售还为卡地亚（Cartier）和宝格丽（Bulgari）等珠宝商、，路易威登、迪奥和古驰等时装品牌、，IWC 万国表等钟表品牌，以及奢侈品箱包制造商日默瓦（Rimowa）在印度开设首家分店发挥了重要作用。
The reason for such an enormous drive in demand is due to the change in the outlook of the normal middle-class people and increase in their spending powers. It is seen that a general uptick in the incomes of white-collared workers, rising entrepreneurship and the growth of social media are driving demand for branded goods.
印度的时尚需求之所以如此巨大，是因为普通中产阶级的观念发生了变化，消费能力增强。我们看到，白领收入的普遍提高、创业精神的崛起以及社交媒体的发展都推动了对品牌商品的需求。
Experts also believe that demographics have a role to play in this growth in the luxury market. Today, India is one of the youngest countries in the world and Generation Z doesn’t believe in saving. Moreover, they are more aware of luxury brands across the world and use the internet to shop overseas.
专家们还认为，人口统计学在奢侈品市场的增长中也发挥了作用。如今，印度是世界上最年轻的国家之一，Z世代不相信储蓄。此外，消费者更了解世界各地的奢侈品牌，并使用互联网进行海外购物。
Indian fashion abroad
海外的印度时尚
India has its own fashion and trends, with its aesthetic and age-old tradition and craftmanship which is incorporated in its everyday styles and found commonly in the attire and apparel of the masses. These techniques, styles and aesthetics have not only been noticed but have also been now influencing various corporate fashion houses across the world. This synergy is aimed at combining both international fashion as well as Indian fashion including high-street fashion in clothing, apparel and jewelry. 印度拥有自己的时尚和潮流，其审美观和古老的传统与工艺已融入日常风格，并在大众的服装和服饰中随处可见。这些技术、风格和美学不仅受到了关注，现在还影响着世界各地的各种企业时装公司。这种协同作用旨在结合国际时尚和印度时尚，包括服装、服饰和珠宝方面的高街时尚。
Indian luxury fashion brands are now able to export and attract investors. High-quality Indian handicrafts, recently given pride of place by Western luxury brands, are now finding a way to expand thanks to local fashion houses.印度奢侈时尚品牌现在能够出口并吸引投资者。最近被西方奢侈品牌视为骄傲的高品质印度手工艺品，现在由于当地时装公司的帮助而找到了一条扩张之路。
Conclusion
结语
India’s fashion market is set to touch USD 61 billion by 2024, driven by premiumization, greater penetration of e-commerce and a higher focus on private labels as well as entry of international brands, according to 2021 estimates by Boston Consulting Group.
据波士顿咨询公司（Boston Consulting Group）预计，到 2024 年，印度时装市场规模将达到600亿美元，主要受高端化、电子商务渗透率提高、更注重自有品牌以及国际品牌进入等因素的推动。
Global brands are eager to participate in India's growth as the fifth-largest retail market in the world. Urban Indian consumers have increasing purchasing power, and branded goods in sectors including apparel, cosmetics, footwear, watches, beverages, food, and even jewellery are steadily growing in popularity for usage in both work and leisure. It is predicted that the Indian fashion market is the most stable and growing markets of the world in the coming year for luxury products.
印度是世界第五大零售市场，全球品牌都渴望参与印度的发展。印度城市消费者的购买力不断增强，服装、化妆品、鞋类、钟表、饮料、食品甚至珠宝等领域的品牌商品在工作和休闲中的使用率稳步上升。据预测，未来一年，印度时尚市场将成为全球最稳定、增长最快的奢侈品市场。
END
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