Trendy Shanghai Shoe Brand 73 Hours Opens First Beijing Store

Trendy Shanghai shoe brand 73 Hours opened up its first Beijing store in the shopping Mecca of Xidan late last year. Worn by celebs such as Angelababy, the brand specializes in a range of surprisingly wearable styles and shapes (though mainly heels). From leather knee-high boots to luxurious purple heels and laced ankle boots, the shoes are pretty bangin’. Plus, cake is served in-store. Coupled with the shop’s main aesthetic, which appears to be ‘pink,’ it’s all rather saccharine  – but perfect if you’re after something a bit special that won’t eat your entire pay (shoes average RMB1,000).

Hanguang Department Store, 2/F, 176 Xidan Bei Dajie, Xicheng 西城区西单北大街176号汉光百货2层

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