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诺奖见证 | 2020中国国际化学校品牌价值百强榜正式发布

京领 京领新国际 2021-02-24


京领作为高端国际化教育资源与服务平台,世界国际化学校排名评价、品牌传媒、科研教育推动者,持续、深入地对中国国际化学校竞争力水平进行研究与分析,深度挖掘国际化学校特色,优化评价标准,推动行业升级,促进国际化创新人才培养


本届京领榜单发布会暨诺奖创新论坛上,在


诺贝尔经济学奖得主

诺贝尔生理学或医学奖得主

诺贝尔物理学奖得主

三位诺奖得主的见证下


京领重磅发布

2020中国国际化学校品牌价值百强榜


参与论坛的还有哈佛剑桥讲席教授、百余位北上广深等知名国际化学校校长等嘉宾,京领榜单发布会暨诺奖创新论坛受到国际化教育领域的专家学者、校长和管理者、专家学者、学生和家长的广泛关注。


本次榜单京领对学校的办学历史、品牌内涵进行实地考察与综合调研,由深谙国际化教育的国际化学校管理者、行业专家、知名学者等业内人士共同评选,进行量化计算,京领新国际制作发布。



研究对象



中国境内(除港澳台地区)应用国际高中课程,且学生以留学海外高等院校为目的的公办学校国际项目或国际部、民办学校以及外籍子女学校等。


其中开设有国际部或者国际课程的国际化办学的公办学校,品牌主体使用学校名称。



    榜单全文   





   评估体系   



此次中国国际化学校品牌价值百强评估以客观数据与京领研究院的独家数据为基础,配合国际化教育领域专家评价意见,通过量化评估的方式评估国际化学校品牌价值。


此次评估包括四个核心指标:认证竞争力、师资竞争力、社会影响力以及行业影响力。以下是此次中国国际化学校品牌价值评估体系:



认证竞争力


认证竞争力指标包含“主流考试委员会授权机构认证”、“主流认证机构认证”两个二级指标。


主流考试委员会授权机构认证:


IB课程是否有IBO认证

AP课程是否有College Board认证

IGCSE/A-Level课程是否有CIE认证

IGCSE/A-Level课程是否有Edexcel认证

IGCSE/A-Level课程是否有AQA认证


主流认证机构认证:


NCCT:教育部基础教育课程教材发展中心

NEASC:美国新英格兰院校协会

CIS:国际学校协会

WASC:美国西部院校协会

ACAMIS:中蒙国际学校协会

EARCOS:海外学校东亚地区理事会

FOBISIA:亚洲英国国际学校联盟


师资竞争力


师生比

外籍教师比例

高学历教师比例(硕士及以上)


社会影响力


家长抽样调查 


行业影响力


行业影响力包含行业专家评估和专家学者评估两个二级指标。


行业专家评估来自于行业专家调研;


专家学者评估:

品牌发展

品牌传播

教育理念

办学特色



   评级体系   



本次榜单在进行排名的基础上,对中国国际化学校品牌价值进行评级。其中,排名第1-3名对应“5A”评级,排名第4-10名对应“4A”评级,排名第11-30名对应“3A”评级,排名第31-50名对应“2A”评级,排名第51-100名对应“A”评级。



English Version


As an advanced and high-end platform of international educational recourses and services, and a promoter of international school ranking evaluation, brand media and scientific research education, KingLead has been conducting continuous and in-depth research and analysis on the competitiveness of international schools in China, deeply exploring the characteristics of international schools, in order to optimize evaluation standards, promote industrial upgrading and promote the cultivation of international innovative talents.


At KingLead International School Competitiveness Ranking Conference & Nobel Innovation Forum,


Witnessed by three Nobel Laureates


Nobel Laureate in Economics

Nobel Laureate in Physiology or Medicine

Nobel Laureate in Physics


KingLead grandly released the 

2020 China International School Brand Value Top 100


Chaired professors from Harvard University,and University of Cambridge, and more than 100 international school  headers from Beijing, Shanghai, Guangzhou and Shenzhen also attended the event. KingLead International School Competitiveness Ranking Conference & Nobel Innovation Forum has received extensive attention from experts, scholars, principals and school managers, students and parents in the field of international education.


For this ranking, KingLead has conducted field inspections and comprehensive investigation on schools’ history and brand connotation. The ranking was selected by international school administrators, industry experts, well-known scholars and other professionals in the field of international education together, combined with quantitative calculation, and in the end was produced and released by KingLead.



 Research Object



The schools in China mainland (except Hong Kong, Macao and Taiwan) which apply international high school courses and whose students are aiming at studying abroad.


Among them, the original name of the public schools with international department or applying international curriculum will be used as its brand name in this ranking.



The Ranking




Based on the objective data and exclusive data of KingLead Research Institute, with the evaluation of experts in the field of international education, China International School Brand Value Top 100 evaluated the brand value of international schools through quantitative evaluation.


This ranking evaluated through four core dimensions: Certification, Faculty, Social Influence and Industry Influence. The following is the system for evaluating brand value of International Schools in China:



Certification


This indicator includes two sub indicators: Certification by Mainstream Exam Committee, Certification by Mainstream Certification Authority.


Certification by Mainstream Exam Committee:


If IB course has been certificated by IBO

If AP course has been certificated by College Board

If IGCSE/A-Level course has been certificated by CIE

If IGCSE/A-Level course has been certificated by Edexcel

If IGCSE/A-Level course has been certificated by AQA


Certification by Mainstream Certification Authority:


NCCT

NEASC

CIS

WASC

ACAMIS

EARCOS

FOBISIA


Faculty


Faculty-Student Ratio

Percentage of Foreign Faculties

Percentage of Highly Educated Faculties (with Master Degree or Above)


Social Influence


Sample Survey of Parents


Industrial Influence


Industry influence includes two secondary indicators: industry experts evaluation, academic experts and scholars Evaluation.


Industry expert evaluation comes from industrial expertise study;


Academic Experts and Scholars Evaluation:


Brand Development

Brand Communication

Educational Philosophy

School-running Characteristics


On the basis of ranking result, this ranking rates the brand value of China International Schools as follow,


The rankings 1-3 correspond to the "5A" rating, the 4-10 rankings correspond to the "4A" rating, the 11-30 rankings correspond to the "3A" rating, the 31-50 rankings correspond to the "2A" rating, and ranking 51-100 corresponds to the "A" rating.





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