“语言数据科学与应用”系列讲座
点击蓝字 关注我们 SUBSCRIBE to US
“语言数据科学与应用”系列学术讲座
为推动语言数据科学与应用学科的科学研究，展示语料库研究院科研团队的科研成果，进一步活跃研究院的科研氛围，上外语料库研究院计划自2022年10月起推出“语言数据科学与应用”系列学术讲座，从2022年10月26日周三下午开始，每周举行一次（研究院有重大活动除外），每次报告约一个半小时，敬请关注。
线上腾讯会议信息
主题：“语言数据科学与应用”系列学术讲座
时间：2022年10月26日周三开始，下午3点（每周举行一次）
会议ID：383-2809-7780（周期性会议，每期会议号不变）
第一期 David Machin
Why we need to do multimodal critical discourse analysis?
2022年10月26日，下午3点
主讲人：
David Machin，上海外国语大学语料库研究院特聘教授。
主讲人简介：
David Machin is an internationally established scholar working in the fields of Critical Discourse Analysis and Multimodality. He began working in the Institute of Corpus Studies and Applications early in 2022. His books are widely referenced and standard on reading lists in teaching around the world. These include Visual Journalism (2015), Doing Visual Analysis (2018), Introduction To Multimodal Analysis (2020) and How to do Critical Discourse Analysis (2023).
He has also published many papers in peer review journals over the past decades. The most recent of these have involved studying the nature of chains of administrative and performance management documents in institutions showing how these involve a reshaping and distortion of former priorities. He has been working on a project to look at how food marketing represents the idea of healthiness and a healthy diet, shaping these for the purposes of selling products to different target groups. This has included critical work on the concept and application of sustainability. He has also published extensively on the representation of the Roma in news and on social media, with a particular interest in concealed racism and multimodal communication. More recently he has been interested in identity politics and its use in branding and clean washing.
David is co-editor of the peer reviewed Taylor & Francis journal Social Semiotics, which publishes papers in the wider field of discourse and critical multimodal studies, and the Bloomsbury books series Advances in Critical Discourse Studies. He sits on the editorial boards of the leading international discourse and communication journals.
讲座题目：
Why we need to do multimodal critical discourse analysis?
讲座概要：
In this talk I explain why I think that multimodal critical discourse analysis is such an important and valuable approach to research in the contemporary communication landscape. I say what I think this approach means in terms of how we can observe and understand the nature and meaning of instances of communication. I look at a range of examples to illustrate the process of carrying out research. I reflect on how this can be used for engaging with and contributing to different areas of international research found across academic journals.
系列讲座预告
第二期：2022年11月2日 Muhammad Afzaal
第三期：2022年11月9日 王斌华
第四期：2022年11月16日 Kim Kyung Hye
第五期：2022年11月23日 Gwendonila Jeanne C Bouvier
第六期：2022年11月30日 倪亦斌
第七期：2022年12月7日 李晶洁
第八期：2022年12月14日 雷蕾