期刊征文 | Journal of Contemporary Marketing Science
刊物征文通知
依托《营销科学学报》及中国高校市场学研究会两大平台,由国内营销学界创办的英文营销学术期刊Journal of Contemporary Marketing Science已经连续出版六期。该刊由国际著名的Emerald出版集团发行,致力于进一步扩大中国学者和中国营销现象研究的国际化影响,创刊以来论文下载量和引用数稳步增长,引用期刊包括:
Journal of Business Research、
Psychology and Marketing、
Journal of Services Marketing、
Journal of Consumer Behaviour 、International Marketing Review等。
除继续翻译出版《营销科学学报》中文发表的优秀论文外,Journal of Contemporary Marketing Science将逐步加大英文原创论文的发表,鼓励研究方法多样化,实证类、理论构建类、综述类文章均可;重点关注并优先发表营销新理论、新技术、新方法、新市场等方面的研究成果,尤其欢迎有关AI与智慧营销、神经营销、产业集群品牌、善因营销、绿色营销、网络直播、全渠道营销、消费者福祉等领域的投稿。
期刊网站:https://www.emeraldgrouppublishing.com/journal/jcmars
刊号ISSN: 2516-7480
出版社:Emerald Publishing Limited
The Journal of Contemporary Marketing Science is published in association with the Chinese Marketing Association of Universities. It aims to reflect cutting-edge and creative marketing research development in a contemporary global landscape.
The journal bridges theory and practice, and balances rigour and relevance. It encourages problem driven and cross disciplinary study. Readers will benefit from the latest research on new marketing phenomena, innovative theories and methodologies, and deep market insights.
The journal recognises the role of emerging markets and the great impacts of technology advancement on business innovation. In addition to traditional marketing topics, the journal welcomes articles which specifically emphasise new conceptual and philosophic origins, new methodologies backed up with technology, and new marketing insights on emerging markets.
The journal includes, but is not restricted to:
lMarketing strategy
lConsumer markets and buying behavior
lRelationship marketing and CRM
lBranding and brand equity
lBig data and marketing analytics
lInteraction of consumers and technology
lCross nation and cross cultural issues
lSocial marketing and public policy
lCorporate social responsibility and marketing ethics
lInterface of marketing and other functions
· Editor-in-Chief
o Xiucheng Fan
Fudan University - People's Republic of China
xcfan@fudan.edu.cn
· Editor
o Chenting Su
City University of Hong Kong - Hong Kong
mkctsu@cityu.edu.hk
o Cheng Lu Wang
University of New Haven - USA
CWang@newhaven.edu
· Publisher
o Richard Whitfield
rwhitfield@emerald.com
Editorial Advisory Board
· Russell W. Belk
Schulich School of Business, York University - Canada
· Ruth N. Bolton
W.P. Carey School of Business, Arizona State University - USA
· Guoqun Fu
Peking University - People's Republic of China
· Christian Grönroos
Hanken School of Economics - Finland
· Christopher Hsee
University of Chicago - USA
· Michael King-man Hui
Chinese University of Hong Kong - Hong Kong
· Angela Y. Lee
Kellogg School of Management, Northwestern University - USA
· Roland Rust
University of Maryland - USA
· Sharon Shavitt
University of Illinois at Urbana - Champaign - USA
· Jagdish N Sheth
Emory University - USA
· Jan-Benedict Steenkamp
University of North Carolina at Chapel Hill - USA
· Arch Woodside
Boston College, Carroll School of Management - USA
· Jinhong Xie
University of Florida - USA
· Juanjuan Zhang
Massachusetts Institute of Technology - USA
· Zhong John Zhang
University of Pennsylvania – USA
Volume 3 Issue 2
Volume 3 Issue 1
Volume 2 Issue 3
Volume 2 Issue 2
Volume 2 Issue 1
Volume 1 Issue 1
供稿:范秀成主编
图文编辑:李一鑫 审校:张希贤
欢迎各界朋友赐稿:
学会邮箱 cmau@cmau.org.cn
执委会邮箱 cmau-ec@cmau.org.cn
中国高等院校市场学研究会简介
中国高等院校市场学研究会(Chinese Marketing Association of Universities,英文缩写CMAU)成立于1984年元月,是经中华人民共和国民政部批准,由全国各高等院校从事市场营销学教学、研究的专家、学者及企事业单位自愿组成的非营利性学术团体。学会的主管单位是中华人民共和国教育部,现任会长是北京大学光华管理学院符国群教授。
本会宗旨
团结市场营销理论与实务界人士,遵守国家法律、法规和政策,本着“百花齐放、百家争鸣”的原则,组织各种形式的研讨和交流,为创造、传播新的市场营销知识,为繁荣中国市场营销学术研究,为提升我国企事业单位营销管理水平做出贡献。
业务范围
通过定期(如年会)或不定期(如不同专题的研讨会)的形式,为全国高校从事市场营销教学、研究的专业人员提供交流的机会;
通过出版物,为全国高校从事市场营销教学、研究的专业人员和社会各界的有关人士提供发表研究成果的园地;
组建全国性的市场营销教学、研究案例库、资料库,建立全国性的市场营销研究信息网络;
通过各种方式为社会各界培训市场营销教学、市场营销管理实践人才;
以各种方式为企业界及其他部门提供市场营销相关的专业援助,如咨询等;
收集国内外的市场营销理论的研究动态,与国外有关市场营销研究的机构、团体建立不同形式的合作、交流关系。
学会秘书处
通讯地址:100871海淀区颐和园路5号北京大学光华1号楼
联系电话:010-62757952
Email地址:cmau@cmau.org.cn