How to get a WeChat Official Account Platform Easily! FullDetail

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RULES FOR WECHAT OFFICIAL ACCOUNT

Given its omnipresence in China, WeChat platform plays a key role in marketing and advertising. The first step turns out to be the opening of its own “official account”, Official account was first introduced in July 2012 and it took hold from the beginning, a channel for entrepreneurs, famous people, media, government, etc., that allows promoting their brand, product or service to millions of users. Towards the end of 2017, there were about 3.5 million official accounts active per month on WeChat, with a growth of 14% over the previous year.

There are several options for businesses planning to launch an official WeChat account. An official account can be either international or Chinese, subscription or service verified or unverified.

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You can use your foreign business license to register

You’ll no longer be annoyed by the requirement of a Chinese business license, resident ID and local phone number to register a WeChat official account. Businesses from the applicable countries and regions can now register for a WeChat official service account with a:

• Foreign business license

• Foreign phone number

• Foreign passport or driver’s license number of the account administrator

To verify your official account, you will be asked to submit the application along with other relevant information (shown in the form below):

 You will become visible to Chinese Mainland users

Previously,  a foreign company could only register on the international platform of WeChat.

However, that international WeChat account was not visible in China as it was displayed and searchable only by other international users on WeChat’s English-only version, which excluded potential clients in the Chinese target market.

It became necessary to build a domestic WeChat official account for international companies to promote their brands and products to Chinese customers.

Enter WeChat’s latest update: Now, international companies can open a domestic WeChat official service account so that their brands and products are visible to all the WeChat world, which is good news for international companies, because WeChat has 1 billion active monthly users worldwide (Source: Tencent 2018Q1 reports).

HOW TO GET A CHINA WECHAT OFFICIAL ACCOUNT

Unless you are China citizen or working with us, getting the China WeChat official account will be impossible because the WeChat official account require a legal Chinese entity, a China Residence ID & a China mobile phone number. Foreign company need to work with a trusted partner who has a Chinese entity and is willing to apply for an official WeChat account on your behalf.

Registering China WeChat Official Accounts outside of ChinaAs a foreign company with no legal entity in China, you can open a Chinese official account through us. We can help you registering the China WeChat official account without any China Residence ID and China mobile phone number, all you need to do is contact us with the following information:

• Desired Display Name
• A list of desired names for your WeChat ID
• The associated email address
• Request a Service Account or Subscription Account
• A short introduction about your business.

Please contact us for the details of the services. We will give you the best solution.

Name *Company Name *Company Registration Location *Company Website *Phone Email *Business Introduction *

Remark:
The application fee and procedure of Wechat Account Registration varies depending on the different country of origin and account type. Our customer service representatives will provide detail information based on your filled business information and objectives.

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HIGHLIGHT – WECHAT ACCOUNT REGISTRATION CATEGORIES

▪ WeChat Account Registration

▪ WeChat Account Management

▪ WeChat News

Name *Company Name *Email *Phone Message *

• Registration and Login

• Registration Description

• Registration Process

• Application Progress

• Verification Process

• Verification Fees

• Function Application

• Broadcast Function Easily publish articles and media to be sent to your users daily.

• Keyword Reply 

• Auto-reply Messages and user events can be passed off to your server to formulate a response.

• Custom Menu Define custom menus to give users quick access to features in your account

Analytics

Get detailed data on your users and how they engage with your content

• Developer Mode

• Others 

  Cards & Offers

  Deliver offers, membership cards, and discounts to your customers.

QR Codes

Generate unique QR codes that can activate specific features in your account.

WiFi

Use WeChat to power your wireless hotspot to save your customers password hassles and gain followers.

WeChat Official Account platform Examples below:

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There are several ways WeChat users can find and follow WeChat official accounts.

• WeChat moments

The most common way of acquiring new followers on WeChat is through WeChat Moments, the WeChat equivalent of the Facebook timeline. Upon clicking on your article, users can access your account page by clicking the name of your account at the top of the article.

• Scanning a QR code

Unlike in Western countries, QR codes are a very popular way to access the content. WeChat users can scan QR code which is included in web pages or articles within WeChat (by long-pressing the QR code) or offline by using WeChat’s embedded QR code scanner. QR is perfect for any offline use: they can be added inside your stores, on your products, during your events. They are also ideal for online conversion, for instance at the bottom of an article written about your brand by a Key Opinion Leader.

• Advertising

WeChat ads include a feature enabling to have a “One click follow” button enabling users to follow a WeChat Official Account. This is a powerful way to get initial traction through Cost Per Click advertising

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 You can leverage more opportunities

WeChat offers distinct opportunities for digital marketing:

• WeChat is a social platform: Once your account is active, it is fundamental to showcase and share your brand and products to increase your reputation and followers.

• WeChat is also an instant messaging platform: Interact and communicate with your followers instantly to better engage with your audience.

• WeChat can also be your sales platform: You can use WeChat Pay to sell your products and services online or develop Mini Programs to conveniently connect your services and products with followers.

FAQS

Q: What is WeChat Official Account Admin Platform?

A: The WeChat Official Account Admin Platform is a cooperation & promotion service launched for famous persons, government, media and enterprises. Official accounts can promote their brands to billions of WeChat users through this WeChat channel, thus reducing propagation cost, raising brand popularity, and building up more influential brand images.

Q: Which official account types are included?

A: Official accounts fall into subscription accounts and service accounts.

Subscription accounts: provide a new information propagation means for media and individuals to build up better communication and management with readers.

Intended audience: individuals, media, enterprises, government, or other organizations.Service accounts: provide more powerful business service and user management capabilities for enterprises and organizations, to help enterprises quickly implement a brand-new official account service platform.

Intended audience: media, enterprises, government, or other organizations.

Q: What are the differences between subscription accounts and service accounts?

A: Official accounts of different types have different functions and permissions:

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