SA has the world's worst unemployment. The job-matching site...
We are not an agent or recuirter, but a headhunter !
Anish Shivdasani and Shafin Anwarsha, founders of mobile recruitment platform Giraffe.
Paris (CNN Business) "I really count myself blessed to have a job right now," says Akhona Zondani.
After
months of being ignored by recruiters in her home country of South
Africa, the economics graduate began using a recruitment website called
Giraffe. Compared to the experience of being "ghosted" by other
recruiters, Zondani says getting guidance every step of
the way was like "a breath of fresh air," and she eventually landed a
job with an insurance company.
Zondani
knows she is one of the lucky ones in the current economic climate.
South Africa was already in recession and struggling with record-high
unemployment before the pandemic. In 2019, it had the world's highest
youth unemployment rate, at 56%, and Covid-19 has led to even more job losses.
But
Giraffe believes it can help those hit the hardest: unskilled and less
educated workers. Founded in 2015 by Anish Shivdasani and Shafin
Anwarsha, Giraffe has automated the recruitment process, from sourcing candidates to screening them.
Admin's WeChat ID: iworkinchina
Where
jobseekers would usually apply for positions on paper or in person,
they can now upload their résumé to the online platform, and an
algorithm will match them with relevant jobs.
Giraffe was built for mobile devices,
which is how most South Africans primarily access the internet, explains
Shivdasani. Smartphone penetration in the country has doubled from 2016
to 91% in 2019. Of those with internet access, around 60% use a mobile device.
While
other job portals and recruitment agencies often target high-skilled
jobseekers, Shivdasani says Giraffe's focus is primarily on entry to
mid-level jobs.
"We really target
the mass segment of the market," Shivdasani tells CNN Business. "We
define it as salaries between 3,000 and 25,000 rand ($177 to $1,470) a
month."
This income range represents about two-thirds of the total South African workforce, he adds.
Shivdasani
and Anwarsha met while working as strategy consultants in the telecoms
industry. Shivdasani says he had always dreamed of building a platform
to solve social problems in South Africa. In brainstorming where to
start, he realized that unemployment was at the core of many of them.
"We felt that unemployment is probably the biggest problem in South
Africa," he says.
Left, Giraffe co-founder Shafin Anwarsha.
Giraffe is completely free for jobseekers, explains Shivdasani, and instead charges businesses to post jobs on its platform.
It
has worked with about 3,000 businesses and currently has one million
jobseekers registered on its platform. Shivdasani estimates Giraffe
reaches approximately 10 million jobseekers through partnerships with Facebook (FB) and Google (GOOG).
Giraffe has even developed a voice note
function that lets companies listen to applicants answering questions
before inviting them to interview. "It's a combination of matching,
screening and voice clips, which sets us apart from other platforms,"
Shivdasani says.
This year the company received a grant from UNICEF,
which it will use to build a content portal to arm jobseekers with
career advice. Giraffe declined to disclose the amount of funding it
received.
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South Africa's structural challenges
As South Africa slowly opens up from one of the world's strictest lockdowns, unemployment is spiking and inequality is widening. A recent UNDP report estimates it will take at least five years to recover to pre-coronavirus levels of economic growth and employment.
Vimal
Ranchhod, an economics professor at the University of Cape Town, says
skills development with the help of platforms like Giraffe is one way to
assist young people.
However, he cautions that it will be hard to address structural challenges in the labor market or education, many of which are tied to the country's apartheid past. "Given the scale and nature of the problem, it requires a large-scale and long-term intervention from the government," he says. "This does not mean that individual groups should not help if and when they can, because every little bit can help."
Source: By Katy Scott, CNN Business,https://edition.cnn.com/2020/09/25/tech/giraffe-south-africa-unemployment-spc-intl/index.html
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