「VALUES OF DESIGN: CHINA IN THE MAKING」is announced
Celebrating the power of design to innovate for our futureExploring how design has shaped cross-cultural and cross-generational dialogue
“Through their work these designers reflect social sensitivities, drive important changes, and bring creativity and hope to the forefront.”
█ Zhao Rong, Curator of Values of Design: China in the Making and deputy director of Design Society
“This timely exhibition, conceived by Design Society, offers an opportunity to celebrate and explore the latest trends and developments in China’s ever-expanding design sector.”
█ Brendan Cormier, Advising Curator of ‘Values of Design: China in the Making’ and Curator of ‘Values of Design’
设计的价值在中国
VALUES OF DESIGN：CHINA IN THE MAKING
has been unveiled in the V&A Gallery
01
Exhibition Site
Initiated and curated by Design Society, in collaboration with the Victoria and Albert Museum (V&A), Values of Design: China in the Making has been unveiled on 18 January 2020 in the V&A Gallery at the Sea World Culture and Arts Center.
It is the first exhibition in China to explore the growing field of Chinese design and the first to attempt to understand how changing and evolving values are helping to shape what we design, produce and consume.
| The exhibition
Deng Qiyun, Hao Zhenhan, Han Jiaying, Jumping He, Huo Yijin, Jia Siyuan, Li Fu, Li Xia, Leng Yun, Liu Xiaodu, Freeman Lau, Ma Yansong, Pan Hu, Peter Ting, Stanley Wong, Jamy Yang, Timmy Yip, Yu Haibo, designers, institutional and public welfare representatives and entrepreneurs attended the ceremony.
| The audience
| The exhibits
02
About the exhibits
Values of Design: China in the Making showcases 138 works organized into SIX sections: Patterns of Design, Problem Solving, Shaping Materials, Identity and Consumption, Enhancing Communication and Negotiating Cost. Within these sections, the exhibition tackles diverse themes including crafts, industrial design, poverty alleviation, environmental protection, rural construction, sustainability, urban planning, transport, architecture, aerospace, fashion, feminism, brand culture, digitalization and font design, among others.
Exhibition highlights include:
█ MAXAM toothpaste package designed by Gu Shipeng in 1962, represents an early generation of export brand design;
美加净，顾世朋，1962
展品惠允：上海风景工作室
█ FIYTA Spacemaster Z070 worn by Chinese astronauts Zhai Zhigang, Liu Boming and Jing Haipeng, and the first 3D rendering of the moon taken by Chang’e 1 in 2007 indicate Chinese contribution to global space exploration;
嫦娥一号绘出的首幅月球三位立体效果图，2007（左）
展品惠允：中国国家博物馆
神七舱外 航天服用表Z070，飞亚达（集团）股份有限公司，2012（右）
展品惠允：飞亚达（集团）股份有限公司
工业化平台动车组，黄俊辉 中车唐山机车车辆有限公司，2011
█ Solar lights (2016) produced by Solar Media and Solar Run Energy demonstrates uniquely Chinese initiatives in activism aimed at alleviating the hardships of impoverished rural groups;
蜡烛消灭者（2016）；太阳能教育媒体（2018），向阳新能源
展品惠允：向阳新能源
█ Model of Jishou Art Museum (2019) by Yung Ho Chang /Atelier FCJZ is inspired by local covered bridges, bringing about agile cultural values;
吉首美术馆，张永和_非常建筑，2019
展品惠允：非常建筑
█ Ma Yansong imagines future Chinatowns through the conceptual model of Superstar: A Mobile Chinatown by Ma Yansong/MAD Architects (2008), creatively criticizing homogenized cities in the process of globalization;
超级明星：移动中国城，马岩松｜MAD建筑事务所，2008
展品惠允：马岩松｜MAD建筑事务所
█ Made with a double-folding technique, Jamy Yang / YANG HOUSE’s origami sofa “In the Clouds” (2016) uses Tyvek’s soft yet sturdy qualities to reveal possibilities allowed by new materials;
折纸沙发“在云端”， 杨明洁 | 羊舍，2018
展品惠允：杨明洁 / 羊舍
█ Mobile Phone (2018), a conceptual outfit that is part of Timmy Yip’s Cloud series, using waste materials to evoke reflection on consumerism, environmental changes and the future;
手机，叶锦添，2018
展品惠允：神思创作有限公司
█ A video of Chinese virtual singer Luo Tianyi's birthday fanmeeting (2019), representing icon phenomenon of Chinese young generation in the new technology era;
洛天依2019年生日会，上海禾念公司，2019
展品惠允：上海禾念公司
█ A collection by Ellassay (2019), made using recycled nylon fabric from plastic waste found in the ocean, harnessing the power of fashion to raise awareness for public welfare and the protection of our oceans;
2020米兰时装周春夏走秀款，歌力思，2019
展品惠允：歌力思
03
Opening Speech
“This year also sees the establishment of Design Society Foundation, with the V&A as its founding partner and board member. The V&A has provided us strong support in cultural practices and design education with its global vision.”
——Lai Qiaozhen, General Manager of China Merchants Culture Industry, Board Member of Design Society Foundation
“Today we can make a next step. Today the meaning of the V&A Gallery at Design Society reaches a new level. Although several original features will, with joy and respect, be recognized, we now expand and deepen the narrative. How does the way of thinking and looking, as represented in the original show, stand the test of a huge transnational shift? How does the vocabulary fit historical research in China? How can China develop its specific historical narrative on its design traditions? How can we read the many connotations of the word ’Value‘ in a Chinese and Asian context. How can Design Society become a force to preserve, narrate and inspire the Chinese design history as a contribution to the global discourse?”
“In making the exhibition, we have received generous support from designers and the design community, for who we have a lot of appreciation, respect and love. Through their work these designers reflect social sensitivities, drive important changes, and bring creativity and hope to the forefront.”
——Zhao Rong, Curator of Values of Design: China in the Making and deputy director of Design Society
“This timely exhibition, conceived by Design Society, offers an opportunity to celebrate and explore the latest trends and developments in China’s ever-expanding design sector. It’s been exciting to revisit the ideas explored in the original Values of Design exhibition and shift the focus across to China, delving deeper into the wide-ranging work and innovation taking place.”
——Brendan Cormier, Advising Curator of Values of Design: China in the Making and Curator of Values of Design
“The V&A and China Merchants Shekou started our journey together 6 years ago from a shared belief in the power of design and creativity as a universal language, bridging nations and bringing people together. Our collaboration has been instrumental in forging a new model for UK museums to engage in international cultural collaboration through the process of research, dialogue and immersion - informed by and responding to Chinese audiences. Less about exporting content, and more about co-creation and new perspectives and context.”
——Tim Reeve, V&A Deputy Director and Chief Operating Officer
小题1
As China’s first major platform for innovative design, Design Society has curated Minding the Digital, Craft: The Reset, and Y-COMIC-X. Values of Design: China in the Making once again sees Design Society examine the societal impact of innovative practices in design, explore the dynamic social relationships fostered by design and offer critical observations on its place within a Chinese context.
The exhibition has been designed by 2x4, an award-winning global design consultancy.
Design Society and the V&A also announced this week that the V&A’s critically acclaimed exhibition Fashioned from Nature will tour to Sea World Culture and Arts Center, as a continuation of the partnership between the two institutions. Opening March 2020, the exhibition traces the complex relationship between fashion and the natural world with nearly 300 garments, accessories and objects spanning 1600 to the present, and will be complemented by a new section that spotlights pioneering contemporary Chinese art and design.
请
Values of Design: China in the Making
Duration: 19 January 2020 - 20 December 2020
Venue: V&A Gallery, L1 Sea World Culture and Arts Center
Address: 1187 Wanghai Road, Nanshan District, Shenzhen
Organizer: Design Society
In collaboration with: Victoria and Albert Museum (V&A)
Curators: Zhao Rong, Tang Siyun
Advising curator: Brendan Cormier
Assistant curators: Zhang Rui, Chen Pei
Ticket information:
Full-admission: 68RMB
concessions:
senior citizens over 60 year olds, full time students and teachers 34RMB;
free admission for 0-6 year olds with mandatory parental accompany; Design Society members
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《科技艺术40年——从林茨到深圳》
火热在展中
展期：2019年11月2日-2020年2月16日（周一闭馆）
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