Corporate Course on Luxury Industry 2020- A. Lange & Söhne

N E W   A R R I V A L

CORPORATE COURSE ON LUXURY INDUSTRY 2020

CORPORATE COURSE ON LUXURY INDUSTRY is jointly organized by School of Management, Fudan University (Shanghai, China) and LUISS University (Rome, Italy).

Please check previous posts about the course.

Each year, we invite guests from luxury industry to introduce business model，show key business elements of leading global companies. The course will cover Retail, Supply Chain, Merchandising, e-Commerce, Marketing, Corporate Finance, Business Development, etc. The contents of the course will be based on their core business, strongest features and enterprise development. This year’s course is the third in the series. See the link at the end of the article for more information.

No.1

Outline of the speech

1.Speaker introduction: Mr. Nicolas Gong, China Managing Director, A. Lange & Söhne

2.About Richemont Group, the owner of leading international “Maisons” recognized for their distinctive heritage, craftsmanship and creativity.

3.The “Germaness” of A. Lange & Söhne: brand story and craftsmanship

4.Global and China luxury retail strategy

5.Tapping into the young luxury consumers in China through KOLs (key opinion leaders) and KOCs (key opinion consumers)

No.2

Time of third lesson

April 24th

15:00-16:30

No.3

Venue

Please sign up by the link before April 23rd to receive the lesson address and reminder: 

Scan the QR Code

No.4

ABOUT THE LECTURE

TOPIC: Luxury entrepreneurship in fine-watchmaking

In 1845, watchmaker Ferdinand Adolph Lange laid the foundations for Saxony’s precision watchmaking industry when he established his manufactory in Germany. The company was expropriated after World War II and the A. Lange & Söhne brand disappeared. But in 1990, Walter Lange, Ferdinand Adolph Lange’s great-grandson, ventured to start over again. For the second time, A. Lange & Söhne was built from nothing in Glashütte, Germany. Within only 25 years, the brand rose to become the most prestigious German company, and the most sought-after watch brand among collectors. 

Today, the manufactory produces just a few thousand wristwatches each year – all with movements elaborately decorated and assembled by hand. They are produced in the same spirit and to the same standard as the timepieces that Ferdinand Adolph Lange created in his day. Mr. Nicolas Gong, China Managing Director of A. Lange & Söhne, will share how the company continues to keep its entrepreneurial spirit, stay vigilant and advance in the ever changing market environment in China.

No.5

ABOUT THE LECTURER

Mr. Nicolas Gong has been appointed Managing Director in China at A. Lange & Söhne, effective December 1, 2019. His top priority is to expand the company’s development strategy in China and continuously enlarge the influence of brand.

From 2006 to 2019, Mr. Gong has served in various management roles in merchandise and retail at Louis Vuitton, Swarovski and ENZO Jewelry, including CEO of ENZO Jewelry.

After graduating from Shanghai International Studies University with a bachelor's degree in French, Mr. Gong earned the Master of Science in Management degree at emlyon business school. He is proficient in English and French.

Mr. Gong has years of experience in the luxury goods, watch and jewelry industry. He has developed keen insight into the Chinese market as well as admirable flexibility in applying his expertise to marketing, sales and brand management. 

This lesson is co-hosted by CDO and UPEC, FDSM

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