At the end of last year, there have been OFO

At the end of last year, there have been OFO, v-mobile shared bicycle companies have sounded the bugle of the layout of the overseas market, the first is the v-mobile announced that it will enter the Singapore market, then OFO announced settled in Silicon Valley and london. So, the car will share the concern of society from domestic to overseas, also caused the social from all walks of life to share the bicycle market hot waters layout: what is the competition in the domestic market tends to saturation, the lack of business development space, more than the domestic or foreign market development prospects, or more profitable?

Apart from these doubts that share of emerging industries cycling as the condition of modern Internet technology highly developed under the emerging market demand, has the rationality in the open city traffic "last mile", improve the inclusive transport services play an important role; the rise of so many city residents have become the market fans, also improve the huge society demand for sharing the rise of bicycle industry.

However, as a shared bicycle company, how to layout and its own business in which layout, others have no right to backseat driver for it will; the capital power, market demand and profitability to speak, believe that bicycle announced overseas market share, has his own on the market to fully measure and predict:

First, he measured his capital power and felt that he had the ability to expand overseas markets;

Two is to the foreign consumer quality and consumer demand make the overall portrait, draw the conclusion that foreign consumers may be higher quality, consumer demand may be greater;

Three, it gives a good prediction of the acceptance and tolerance of shared bicycles between foreign governments and their management institutions, and has higher satisfaction scores for foreign governments to support shared bicycle policies;

The four is to provide a satisfactory understanding of the shared bicycle accommodation and living environment in foreign markets, and feel more relaxed than the domestic market;

Five is to predict the overseas market development prospect, obtains the foreign market profit possibility to be higher than the domestic judgment.

Clearly, sharing bike companies to foreign markets to make the above judgments or recognition, so that the overall prospects for the layout of overseas markets overall optimism, the hearts of the greater sense of victory is also a greater grasp. Thus, the bike sharing the layout of the overseas market, the society from all walks of life to worry or doubt the heart can be some, but there is absolutely no accusation or question, because to believe that sharing bicycle 47 27409 47 12989 0 0 5778 0 0:00:04 0:00:02 0:00:02 5778 company overseas market layout of possible problems should have been considered, and do the homework".

However, even so, I think some words to say, to share out of bicycle companies in overseas markets should remain cautious, not blind expansion; especially in the country selection, mode of operation, and government relations and other aspects should be considered mature, and strive to achieve a shared bicycle where the layout, success will be extended to where do not be too headstrong, absolutely can not only re layout layout number and ignoring quality, avoid the "All is lost." awkward business situation, but not the extensive expansion of the old road to walk home.

Choose a good layout of the country, to do its own business positioning, stability and stability, which is a key step in the success of overseas layout. First of all should be based on their own management ability and profit model of the actual situation, to determine the layout of the economically backward countries or developed countries, namely the mode of operation is from lower order to higher order flow or flow from the high order to the low order. Because a country's income, consumption capacity of shared bicycle penetration rate has a direct effect on this point, do not be hasty, should be careful market research, and strive to promote market rate and customer acquisition rate. To this end, sharing bike companies may consider selecting as much as possible the economy is relatively underdeveloped, public transport facilities are relatively backward national layout, the possibility of greater likelihood of victory.

Figuring out the population size and quality of the country is a key factor in sharing the growth of a bike, and it's also an important step in the success of the overseas layout. The less common population, the more developed the economy, the higher the degree of affluence of the country, the demand for shared bike market is relatively low; on the contrary, the market demand is relatively high. At the same time, the quality of population also plays an important role in sharing the bicycle layout, the quality of the population is high, the probability of sharing bicycles artificially damaged, stolen, littering, and so on is relatively low. On the contrary, it is relatively high. In this regard, the sharing of bicycles in the overseas layout may consider, as far as possible to choose a larger population and higher quality of the country first layout, the market success rate is relatively high.

It is an external thrust to share the subjective consciousness of the nation, the habits and customs of the country and the cultural habits of the country. Generally speaking, a country residents generally love riding public transportation such as bus, train, subway, bus, it will form a rejection heart unconsciously to shared bicycle, will bring to shared cycling promotion of ideological obstacles; and in the cultural subconscious if sharing bicycle unsafe cognition, also on the bike sharing overseas layout adversely. In this regard, the overseas layout can take into account the high share of bike sharing, high security awareness of the country, as far as possible in the subjective sense to exclude sharing bike, think sharing bike safety performance of the country's layout.

Give full consideration to the layout of the national government to share the bicycle attitude and regulatory mechanism for sharing cycling tolerance and market infrastructure to accommodate power sharing E-bike, this is an important basis for the layout of overseas can bike sharing success. They often support emerging initiatives