Around the growth of ultra idle fish idle market blood

Abstract: market data show that Chinese idle market size is estimated to reach 400 billion yuan, compared to the United States super trillion, Canada 85% people to participate in the secondary trading of overseas environment, online secondary trading volume Chinese online shopping trading volume of less than 10% with huge growth space. The rapid growth of the market environment, the rich rich, but fast fish eat slow, speed decides the future. "Free fish" and "walking" as the domestic second-hand idle goods trading two platforms, free fish first, the current size of the dominant, but around the growth rate, is shaking the market situation.

[IT168] application market data show that China idle market size is estimated to reach 400 billion yuan, compared to the United States super trillion, Canada 85% people to participate in the secondary trading of overseas environment, online secondary trading volume China online shopping trading volume of less than 10% with huge growth space. The rapid growth of the market environment, the rich rich, but fast fish eat slow, speed decides the future.

"Free fish" and "walking" as the domestic second-hand idle goods trading two platforms, free fish first, the current size of the dominant, but around the growth rate, is shaking the market situation. According to data provided by QuestMobile show that since 2015 on the line, around the monthly growth of active users of the highest growth rate, up to now has exceeded 15 million, with the free fish almost the same. According to Analysys data show that since 2017, idle fish monthly active users continued to decline, May month live chain decreased by -14.62%. Compared to the strong growth around, leisure fish is currently caught in social and trading self interaction, trapped quality problems, the growth of trade bottlenecks.

Idle fish blocking the fish pond, turn around, close to Tencent ecology

Behind and around idle fish are Tencent and Ali, the two Internet giants, Ali as a business tycoon on a natural lack of social genes, and attention to the "idle fish pond" has a strong desire to make up the social chain. But Taobao account is difficult to bear social responsibility, the fish become user attention fast "interest information platform", and scattered attention let people ignore strategic transactions, "wonderful things" to bring low value leads to a one-time deal, difficult to transfer idle fish on the quality of two hand goods.

Around the calm, it has Tencent strategic partnership as a solid backing, WeChat as the current most popular social platform, the chain of relations can easily import, move around among them. The transaction itself concern around the user experience for the user, concise, high quality second-hand goods, the platform to focus on quality assurance, so that consumers can be used as a trading platform for life must, from time to time. According to data disclosed before the move, said, from November 2015 on-line so far, around the volume of monthly composite growth rate of more than 25%, gradually showing the trend of "beyond the idle fish.".

The diversion of the idle fish has peaked, and the mode of re turning will be vigorous

For a long time, many people believe that second-hand trading is "dessert", leading to practitioners lack professionalism, to replace the platform infrastructure speculation. But on the move, second-hand deals are seen as "main courses."".

In the mobile phone transactions, around to build a "test machine quality inspection" mode, the seller sent round the platform to do quality inspection, quality inspection passed, and then sent to the buyer, thereby completing the entire transaction. In the mobile phone quality inspection process, the mobile phone to conduct a series of professional quality inspection, and issued a detailed identification of the quality inspection report, according to the report given a reasonable offer. At the same time, also provides around 30 days to break the industry management of warranty service for buyers, let a second-hand mobile phone and mobile phone of the new customer service guarantee, has won the trust of consumers, but also break the bottleneck of second-hand mobile phone trading.

Earlier media analysts said, idle fish is big, but backed by Taobao diversion, delay the establishment of hematopoietic mode own, fundamentally depends too much on Taobao, in the diversion efficiency decreasing, the number of users, the transaction volume growth is facing a slowdown. From the establishment of idle trading order, around more effort in the platform guided by standardized transaction processes to ensure that the user experience, such as mobile phone trading platform for quality inspection service, furniture home appliances category 58 access speed, large logistics to solve pain points, "blood", in order to promote user growth and establish brand reputation. Their respective core strengths, in turn, are even more promising in the future.

Around CEO, Huang Wei said: "the development of China's secondary market has just opened, look around, hoping to provide new value for users and the market, and strive to build a more trusted, more realistic C2C trading environment."." In the context of consumption upgrade, idle trading gradually began to become a social demand, while China's secondary trading market has lagged behind overseas, and the trust system of idle trading remains to be established, which is one of the obstacles behind it. Look around, CEO Huang Wei mentioned around the platform core values, it is trying to solve such a crisis of confidence. Looking forward to this round of core values can continue to work hard to promote China's secondary trading market breakthrough bottleneck, creating the next market outlet.