Coca Cola launches a new heatwave this summer
Press "PandaGuidesOfficial" above to follow us!
Step aside 冷茶(leng cha) addicts and make way this summer for the commercial giant “Coca Cola” who have launched their all new “Ginger Cola” product in China, and whose advertising campaign has hit a storm across the weibo user platform.Given their marketing genius, what better way to spend the summer than ditching the H2O and embracing the coca cola way of quenching ones thirst during the greatly anticipated (and feared) Chinese summer season!
The new advertising campaign boasts a spin on the usual coca cola flavour, introducing their all NEW fiery ginger, which is guaranteed to “bring out the heat in you” and ensure the HOTTEST summer imaginable. And if that’s not enough to warm your spirits in the ever skin squelching summerheat; then Lu Han, a Chinese heart throb flashes his multi-million dollar smile (Net Worth: USD $10 million) to make you melt and help traffic the 12,000+ weibo user data, onto the next best thing 淘宝（taobao）to boost Coca Cola sales.
The question is however, will this product make the cut to stay on strong, or will it be forgotten like the cherry and vanilla coke, which happens to be favourites in the West, while being the lesser choices out of the many beverages available in the East. To answer this question we have to tap deep into the roots of Chinese culture, which our brand giant “Coca Cola” seem to already accomplished, and that too quite elegantly.
As well as placing their emphasis on the charming smiles from Lu Han, Coca Cola has also placed emphasis on the Chinese philosophy of yin (阴) and yang （阳）, also known in Traditional Chinese Medicine (TCM) as a means to describe how opposite forces are complimentary and the art behind balancing them.
Chinese cuisine has long categorised their food as either being “yin” (cool) or “yang” (warm). Typical Yin foods would include cucumber, tomato, watermelon, crabs and clam; whereas Yang foods would include Garlic, Pepper, Red meat and ginger. Therefore, the company have not only strategically tapped into a cultural habit, but infact have latched on a long standing tradition, as the practical use of Coca cola with ginger as a “yang drink” was already a popular household remedy in China to alleviate symptoms of the common cold. This knowledge coupled by marketing genius gave birth to the love child of coke with its ginger flavor, making a concoction ready available for the Chinese customer.
We are all greatly interested to see the future of this new launch,as we are thoroughly impressed by the lengths Coca Colawould go to make their profits skyrocket. The idea of gaining a large following from the Chinese crowd may seem laughable at first, but after the rise of the Starbucks’ infestation, this new “unicorn drink” may not just be as shameful as it seems.
What is your take on the all new Ginger Coke?
☞ Below is a paid advertisement
We are an English teacher supplier who sends native experienced English teachers to Chinese homes for private tutoring.
Please note that we recruit the teachers from the following countries ONLY: USA, UK, Canada, Australia, New Zealand, Ireland and South Africa.
If you are a native teacher now based in any city in China, please don't hesitate to add WeChat: 12753351 for inquiry.