【讲座预告】东北财经大学朱晗副教授学术报告
报告题目：Surge Pricing and Two-Sided Temporal Responses in Ride Hailing
报告人：朱晗 副教授 东北财经大学
邀请人：杨光飞 教授 经济管理学院、大数据与智能决策研究中心
报告内容摘要
Surge pricing in ride-hailing platforms is a pivotal and controversial subject. In this work, we investigate surge pricing in ride-hailing platforms from a temporal perspective, highlighting strategic behavior by riders and drivers and that drivers respond to surge pricing much more slowly than riders do. We adopt and analyze a classic two-period game-theoretical model as in the strategic consumer literature, and identify two types of equilibrium pricing strategies. The first consists of a short-lived sharp price surge followed by a lower price. This equilibrium rationalizes the controversial sharp surge pricing practice: the short-lived sharp price surge causes many high-value riders to voluntarily wait out the initial surge period, which attracts additional drivers to the region to serve riders at a much lower price than the initial surge price. The second consists of a low initial price followed by a higher price. We find that the latter equilibrium is generally superior to the former one when both exist but requires platforms to share demand-supply information with drivers. This theoretically superior equilibrium suggests that a vastly different approach may improve surge pricing and highlights the potential value and importance for platforms to share demand-supply information with drivers.
报告人简介
朱晗，现为东北财经大学管理科学与工程学院常任轨（tenure-track）教师，本科毕业于东北大学自动化专业，博士毕业于香港城市大学管理科学系，并于加拿大麦吉尔大学（McGill University）管理学院进行为期两年的博士后研究，从事运营管理相关的教学与科研工作。朱晗对提高供应链和服务系统的效率有着广泛的兴趣，并一直致力于各种运营管理问题研究，包括库存控制、医疗管理、消费者行为和运营-营销交叉研究。他最新的工作是研究在共享经济背景下的定价和收益管理。他的研究成果发表在Operations Research、Manufacturing and Service Operations Management 和Production and Operations Management等期刊上。
时间：2020年12月10日 14:00-16:00
地点：经济管理学院B211
大数据与智能决策研究中心介绍
为推动我校多学科交叉的学科前沿创新、提升服务国家和区域经济社会发展重大需求的能力、促进跨学科复合型人才培养、培育新的学科生长点，由王众托院士发起，于2019年1月2日成立大连理工大学大数据与智能决策研究中心，由经济管理学院负责管理，开展大数据与智能决策交叉学科重大项目研究。
往期回顾