Fresh talent bathes Keqiao in “spring pools” | 人才激活柯桥创意设计“一池春水”

“I just got back from a business trip this week… now I’ll head to several local fabric factories in Keqiao to find the perfect fits,” remarked Wei Dan, manager of Lefeng Studio, and Beijing transplant currently living and working in Keqiao. As happy as she is busy in her new hometown, she was more than glad to pause to point out the excellent recommendations for factories that perfectly suited her needs, courtesy of the construction manager of China Textile City - someone who would surely know best.

“这周刚刚从外地出差回来，接下来要去柯桥当地的几家面料企业挑面料。”近日，从北京到柯桥创业的乐风工作室主理人魏丹忙并快乐着。她告诉记者，这几家面料企业都是中国轻纺城建设管理员会了解其需求后精准推介的。

Wei, a graduate of the Beijing Institute of Fashion Technology, was accepted into the “Jingwei Project” in Keqiao last year, a specialized program fostering upcoming design talents from throughout the clothing and fashion world. Her brand, “Husadedu,” uniquely combining ethnic minority cultural elements into modern designs, is one of many preparing for the upcoming Keqiao Autumn Fashion Week in the latter half of the year.

魏丹毕业于北京服装学院，是去年入选柯桥区创意设计人才“经纬计划”的人才，其原创品牌“呼萨德都”致力于将少数民族的文化元素融入服装设计。该品牌项目曾入选国家艺术基金。目前她已落户柯桥，正在为今年下半年即将举行的柯桥秋季时尚周做准备。

Recent years have seen a greater influx of forward-thinking design upstarts and entrepreneurs calling Keqiao home, filling the district’s “spring pools” with the water of vitality and life, and bringing with them winds of change for the area’s take on the fashion world - and its standing among its ranks. Wang Feng, another such talent originally from Shanghai, set up shop in Qiantao Road’s Creative Tower, has led “Xuanyi Design” to not only its own designer band, but also extensive cooperation with market operators throughout the area in fabric development, clothing sample design and production, and market display, this year seeing her team up with Zhijiang College of Zhejiang University of Technology in the joint development of courses in design, vastly improving and cultivating the real-world abilities of its students.

近年来，越来越多像魏丹这样的设计人才落户柯桥，他们的入驻激活了柯桥创意设计“一池春水”，为柯桥纺织时尚产业带来阵阵新风。王凤是从上海来到柯桥创业的设计人才，目前已入驻创意大厦。在她的带领下，“璇溢设计”不仅成立了自己的设计师品牌，还和轻纺城内的市场经营户深度合作，助力其进行面料开发、样衣设计、门市陈列，今年还携手浙江工业大学之江学院共同开发设计专业课程，培养提升学生实际动手能力。

Creative design remains a key driving force in the development and transformation of Keqiao’s already-thriving textile industry, with the district founding its “Jingwei Project” and other initiatives as early as 2020 in the pursuit of attracting and fostering talent from far and wide. Boasting subsidies up to 1 million yuan per candidate and a wealth of financial logistics, industrial exchange, and other service-based assistance, the “Jingwei Project” has also, perhaps unsurprisingly, formed deep ties with the China-Italy Youth Future Fashion Design Competition in the years since its inception, bringing new inspirations and a breath of fresh air each year as the China-Italy mutual love for fashion only continues to grow.

创意设计人才正是柯桥纺织产业转型升级路上的重要推手和强大动力。为深入实施人才强区战略，早在2020年，柯桥区就专门出台创意设计人才“经纬计划”，支持创意人才发展，给予最高100万元资助，并提供政策咨询、融资对接、产业交流等服务。今年，“经纬计划”还与中意青年未来时尚大赛深度联动，更多新生力量加入其中。

If talent is the first resource, innovation is the primary power. Currently, with 13 “Jingwei Project” alumni settling in Keqiao, all have played no small part in the creative design industry with yearly 6% increase to 258 million yuan, and 7.5% rise in service-industry sales to 21.997 billion yuan. And the pool only grows deeper and brighter by the day…

人才是第一资源，创新是第一动力。目前，已有13名“经纬计划”高端人才落户柯桥区。今年1—7月，柯桥区纺织工业创意设计基地企业设计服务性营收达2.48亿元，同比增长6%，带动服务对象形成销售收入219.97亿元，同比增长7.5%。

---

▼

编辑：柯桥传媒集团

翻译：绍兴文理学院外国语学院

终审：柯桥区委宣传部