Keqiao Spring Festival Tourism Strategy（Ⅰ）｜有颜有“年”！柯桥新春文旅攻略（Ⅰ）
A new year is upon us, and with its promise of rejuvenation, rejoicing, and spirits renewed, comes the tireless work of the main bodies of Keqiao cultural and tourism industries in preparing for the holiday market, launching a series of distinctly-themed leisure and tourism packages, an ever-widening range of services for people from all walks of life, and exponentially more engaging content than ever before. Through its innovative methods in “marketing”, chilly winter turns to times of warmth through untold bounties of new experiences and seemingly endless choices for district residents and tourists alike to gain senses of satisfaction, happiness, and ease like never before. Today’s theme —
日月其迈，岁律更新。随着年味渐浓，柯桥区文旅市场各主体开始紧锣密鼓“备战”假期市场，推出一系列主题鲜明、服务惠民、内容精彩的迎新文旅大礼包。通过营销“加码”，氛围“预热”，为游客带来新鲜体验和丰富选择，给市民送出一份满满的获得感和幸福感。今天我们的主题是——
Free Shaoxing tours bring 10 million in red packets 免费游“嗨”玩，1000万元红包畅享
The first quarter of the year saw state-owned scenic destinations throughout Shaoxing opened to tourists nationwide free of charge, boosting the recovery of cultural tourism at rapid rates as visitors from around the country flocked to major scenic spots throughout Keqiao.
In the pursuit of speeding up economic recovery throughout the tourism and leisure sector while actively responding to the three preferential policies of Shaoxing’s cultural tourism environment, the first quarter of 2023 brings with it free admission to all destinations under the care of the Keqiao Tourism Development Group - from Keyan Scenic Spot, Kuaiji Mountain Tusita Scenic Area, and more, with the first free ticket tour campaign for tourists across the country. A truly big “hello” from Shaoxing indeed, calling visitors nationwide to see the beauty of fabled Keqiao landmarks for themselves.
今年一季度，绍兴全市国有景点免费向全国游客开放，助推文旅消费回暖。惠民措施推行后，柯桥各大景区便迎来不少游客。
为加快文旅市场复苏升温，积极响应绍兴文旅惠享三大政策，2023年第一季度，柯桥区旅发集团下属景点柯岩风景区和会稽山兜率天景区面向全国游客实行首道门票免费游，“嗨”聚来自五湖四海的游客。
With flows of tourists throughout notable scenic spots gradually beginning to heat back up, proportions of foreign visitors increased even more - with the implementation of a free “hello” seeing an increase of 441% in Keyan, and pleasure-boat revenue increasing by 281% year on year.
“A trip to the luckiest little Eden south of the Yangtze awaits… just say the word and pack your bags!” Data from the Keqiao Bureau of Culture, Radio, Television, and Tourism revealed Keqiao’s planned issuance of tourist “red envelopes” to the tune of 5 million yuan from January 10 to February 10. “The Year of the Rabbit brings gifts - and brings you to Keqiao” was the theme, as a district travel agency arranged more than 15 peoples’ experience at scenic spots, village tours, hotels, catering, and more districtwide, giving two subsidies of 50 and 200 yuan, respectively and according to relevant regulations. Continuing its tradition of “If you build it, they will come,” Shaoxing’s indomitable spirit and generosity continues in inviting one and all to experience “one city, three ancient towns,” and the “Taste of the New Year,” with 2023 “Keqiao Coupon” campaign gifting 5 million yuan in vouchers, injecting endless amounts of new year’s vitality - and financial windfall - into the area’s cultural and tourism markets.
景区客流逐步回暖，尤其是外地旅客的比例明显增加。“免费游”惠民措施推行后，柯岩风景区游客量较去年同期涨幅达441%，其中游船的营收同比增长281%。
送你一场说走就走的旅行，邂逅江南最美的“小确幸”。近日，记者从柯桥区文广旅游局获悉，自1月10日起至2月10日，柯桥区发布“兔年有礼·柯桥有你”500万元旅游大红包，区内旅行社组织15人以上成团的旅行团在柯桥行政区域内的景区、酒店、民宿、餐饮、美丽乡村等点位进行消费，按照相关政策分别给予50元和200元两档补贴。“真金白银”送上新春大礼的还有“一城三古镇·年味在浙里”——2023柯桥“年味消费券”发放活动，共投放500万元消费券，为文旅市场注入新年活力。
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编辑：柯桥传媒集团
翻译：绍兴文理学院外国语学院终审：柯桥区委宣传部