Keqiao’s Spring Festival Tourism Strategy (Ⅲ)｜有颜有“年”！柯桥新春文旅攻略（Ⅲ）

HELLO 2023

A new year is upon us, and with its promise of rejuvenation, rejoicing, and spirits renewed, comes the tireless work of the main bodies of Keqiao cultural and tourism industries in preparing for the holiday market, launching a series of distinctly-themed leisure and tourism packages, an ever-widening range of services for people from all walks of life, and exponentially more engaging content than ever before. Through its innovative methods in “marketing +”, chilly winter turns to times of warmth through untold bounties of new experiences and seemingly endless choices for district residents and tourists alike to gain senses of satisfaction, happiness, and ease like never before. Today’s theme —

日月其迈，岁律更新。随着年味渐浓，柯桥区文旅市场各主体开始紧锣密鼓“备战”假期市场，推出一系列主题鲜明、服务惠民、内容精彩的迎新文旅大礼包。通过营销“加码”，氛围“预热”，为游客带来新鲜体验和丰富选择，给市民送出一份满满的获得感和幸福感。今天，我们的主题是——

Artistic activities ring the New Year

in Keqiao

文艺惠民热起来

柯桥好戏贺新春

2023 • HAPPY NEW YEAR

Art is an indispensable “spiritual food,” essential for life… a life that comes alive during the Spring Festival as the district hosts a series of literary and artistic activities setting citizen’s life abuzz, as the “New Year Dances on the Stage of Keqiao.”　

艺术是生活中不可或缺的精神食粮。春节期间，“柯桥好戏贺新春”文艺惠民活动十分“闹猛”。

Shaoxing Xiaobaihua Yu Opera Troupe will premier a special performance of the famed programs, “A Hundred Flowers Welcomes the New Year,” hosting performances in three ancient towns in one city. Both before and after the Spring Festival, the Cultural Museum will launch its “Wonderful Water Town Talent Show” alongside numerous other large-scale public entertainment events to be streamed live online for one and all to enjoy, no matter their location.

绍兴小百花越剧团推出“百花好戏贺新年”越剧专场，百花们将在一城三古镇、百花剧场开展折子戏、越剧大戏专场演出。春节前后，文化馆上线“幸福水乡才艺秀”等群众文化品牌活动云上展演展示，让百姓足不出户能享受文化大餐。

Cultural center officials and young actors of the Shaoxing Xiaobaihua Experimental Quyi Troupe will feature local Quyi performances at the first batch of demonstration sites of the “literary and artistic spark project,” such as Wanda Square, Three-Bridge & Four-River Square in Keqiao Ancient Town, Ma’an Binhai Cultural Park, and Pingshui Yexi Park, all containing “secret menus” for appreciating the “taste of the New Year” while listening to the magic of the Quyi as 35 literary and artistic events send “sparks” dancing in front of your eyes, and throughout the depths of your imagination, setting your Chinese New Year wishes alight. 

文化馆曲艺干部和绍兴小百花实验曲艺团青年演员将在首批文艺星火赋美工程示范点开展地方曲艺展演，如万达广场、柯桥古镇三桥四水广场、马鞍滨海文化公园、平水耶溪公园等地便有着“隐藏菜单”——赏年味、听曲艺，35场次“文艺星火”点燃你的中国年。

During this year’s Spring Festival, Keqiao will also hold the “New Year Tour and Tastes of New Year’s Customs” activity series, including the cultural center’s “Lantern Festival Carnival,” the library’s New Year Folk Culture Exhibition, Spring Festival Couplet Dispatch, and Lantern Festival Lantern DIY, while the museum features its traditional Chinese “auspicious pattern” exhibition and numerous other themed exhibitions and displays, all converging to steep the “cultural flavor” of Keqiao to its utmost strength… the fragrance of literature and the arts thick in the air for all - so thick you can virtually taste it, as you welcome a wonderful New Year.

值得一提的是，春节期间，我区将举行“新春游馆品年俗”新春年俗体验活动。区文化馆推出品牌活动“元宵游园嘉年华”，图书馆将推出年俗文化展、春联大派送、元宵花灯DIY，博物馆推出中国传统吉祥图案展等特色展览，让“文化味”浸润下的柯桥，书香、年味两相宜。

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图片：赵炜 摄

编辑：柯桥传媒集团

翻译：绍兴文理学院外国语学院

终审：柯桥区委宣传部