设计师不能错过的国际大奖,2020 第 99 届 ADC 国际设计奖特别奖作品欣赏
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ADC Annual Awards 于 1921 年创立至今,是世界上最古老、最负盛名的设计行业大奖之一,已连续举办 99 年了。主办方 Art Directors Club 支持全球创意社区的组建与发展,每年表彰广告、设计、插画、摄影、包装、动效、数字媒体领域的最佳作品,重视细致的工艺和设计的创新,每年吸引全球数万名优秀创意人参与其中。
ADC 国际设计大奖的评委来自 26 个国家,超过130名高质量创意人。今年有三位来自大中华区的创意人加入了评委阵营。分别是:
林浩生 -- 北京 in50 设计(空间设计)创始合伙人
Toby Ng -- 香港 Toby NG Design(品牌设计)创意总监
Dwaybe Serjeant -- 香港安永(体验设计)体验设计执行总监
2020 年第 99 届 ADC 国际设计大奖总共设有 10 大类别,评级分为最佳作品、金奖、银奖、铜奖和优异奖。
我们一起来看看「特别奖」的完整获奖名单及作品,其中包括被授予积极促进社会发展和政治变革的顶级作品大奖「Designism Cube」的《Changing the Game》(来自微软),以及被授予 ADC 年度设计的全场大奖「Black Cube」的《Bounce》(来自苹果)。
BLACK CUBE|黑立方
NAME:BOUNCE
AGENCY:TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore /Los Angeles
CLIENT:Apple,Inc.
CATEGORY:Craft in Motion / Film / Special Effects
《Bounce》获奖作品
《Bounce》创作幕后
DESIGNISM CUBE|设计主义奖
NAME:Changing the Game
AGENCY:McCann / New York + Microsoft / Seattle
CLIENT:Microsoft《Changing the Game》
CATEGORY:Innovation
AGENCY OF THE YEAR|年度代理商
TBWA\Media Arts Lab / Los Angeles
合计 18 项获奖(苹果御用代理商)
BOUTIQUE AGENCY OF THE YEAR|年度精品代理商
SIX INC./Tokyo
合计 4 项获奖
SILVER CUBE 银立方
NAME:Mori Building Urban Lab
AGENCY:SIX INC./Tokyo+MORI BUILDING URBAN LAB,LIMITED/Tokyo+Bascule Inc./Tokyo
CLIENT:MORI BUILDING URBAN LAB,LIMITED
CATEGORY:Spatial Design/Installation Design/Data Visualization/Digital Experiences/Responsive Environments
MERIT 优异奖
NAME:Neo Japan to the World
AGENCY:SIX INC./Tokyo+Hakuhodo/Tokyo+Headlight/Tokyo
CLIENT:Sony Interactive Entertainment
CATEGORY:Promotional/Collateral/Single
DESIGN TEAM OF THE YEAR|年度设计团队
The New York Times Magazine
合计 7 项获奖
GOLD CUBE 金立方
NAME:The King Becomes Her
AGENCY:The New York Times Magazine/New York
CLIENT:The New York Times Magazine
CATEGORY:Music/Entertainment/Single
GOLD CUBE 金立方
NAME:Great Performers
AGENCY:The New York Times Magazine/New York
CLIENT:The New York Times Magazine
CATEGORY:Portraiture/Series
GOLD CUBE 金立方
NAME:So The Internet Didn't Turn Out the Way We Hope
AGENCY:The New York Times Magazine/New York
CLIENT:The New York Times Magazine
CATEGORY:Fine Art/Conceptual/Single
GOLD CUBE 金立方
NAME:The New York Times for Kids
AGENCY:The Times Magazine/New York
CLIENT:The New York Times Magazine Mag Labs
CATEGORY:Newspapers/Full Issue-Series
SILVER CUBE 银立方
NAME:The New York Issue:Cover
AGENCY:The Times Magazine/New York
CLIENT:The New York Times Magazine
CATEGORY:Use of Typography/Single
SILVER CUBE 银立方
NAME:Ninety-nine Percent Fearless(Laura Dean)
AGENCY:The Times Magazine/New York
CLIENT:The New York Times Magazine
CATEGORY:Magazines / Magazine Story / Spread - Single
BRONZE CUBE 铜立方
NAME:The New York Times Magazine Labs Special Sections
AGENCY:The Times Magazine/New York
CLIENT:The New York Times Magazine Labs
CATEGORY:Newspapers/Full Issue-Series
MERIT 优异奖
NAME:Undiscovered Remberandt
AGENCY:The Times Magazine/New York
CLIENT:The New York Times Magazine
CATEGORY:Magazines / Magazine Cover - Single
MERIT 优异奖
NAME:UDeconstructing Bong Joon-Ho
AGENCY:Nicole Rifkin/Jersey City+The Time Magazine/New York
CLIENT:The New York Times
CATEGORY:Editorial / Front Page - Single
BOUTIQUE DESIGN STUDIO OF THE YEAR|年度精品设计工作室
SHA INC./Tokyo
合计 3 项获奖
GOLD CUBE 金立方
NAME:The Hidden Essence
AGENCY:SHA INC./Tokyo
CLIENT:NHK(Japan Broadcasting Corporation)
CATEGORY:Poster / Series
CLIENT OF THE YEAR|年度客户
Apple
BLACK CUBE 黑立方 + BEST of MOTION/FILM/GAMING CRAFT 最佳动态/影片/游戏 + GOLD CUBE 金立方
NAME:Bounce
AGENCY:TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore /Los Angeles
CLIENT:Apple,Inc.
CATEGORY:Craft in Motion / Film / Special Effects
GOLD CUBE 金立方
NAME:Wonderful Tools
AGENCY:BUCK/Los Angeles+TBWA\Media Arts Lab/Los Angeles
CLIENT:Apple
CATEGORY:Craft in Motion / Film / Motion Graphics
SILVER CUBE 银立方
NAME:Airpods Pro
AGENCY:TBWA\Media Arts Lab/Los Angeles+Apple/Cupertino
CLIENT:Apple,Inc
CATEGORY:Art Direction - Press / Poster / Poster Advertising - Campaign
BRONZE CUBE 铜立方
NAME:Shot on iPhone 11 pro - Snowbrawl
AGENCY:TBWA\Media Arts Lab/Los Angeles+Blush Creative/Los Angeles
CLIENT:Apple,Inc
CATEGORY:Craft in Video / Direction - Single
BRONZE CUBE 铜立方
NAME:Shot on iPhone 11 pro - CNY - Daughter
AGENCY:TBWA\Media Arts Lab/London
CLIENT:Apple,Inc
CATEGORY:Motion / Film / Narrative
BRONZE CUBE 铜立方
NAME:Coup de Bol
AGENCY:TBWA\Media Arts Lab/London
CLIENT:Apple,Inc
CATEGORY:Branded Content / Entertainment - TV / Film / Single
IN-HOUSE AGENCY OF THE YEAR|年度企业内部团队
Spotify
合计 11 项获奖
GOLD CUBE 金立方
NAME:All the Moods
AGENCY:Spotify In-House/New York
CLIENT:Spotify
CATEGORY:Animation / Single
GOLD CUBE 金立方
NAME:Your 2019 Wrapped
AGENCY:Spotify In-House/New York
CLIENT:Spotify
CATEGORY:Online / Mobile Websites / Website
SLIVER CUBE 银立方
NAME:The Decade Wrapped Integrated
AGENCY:Spotify In-House/New York
CLIENT:Spotify
CATEGORY:Online / Mobile Websites / Website
FREELANCER OF THE YEAR|年度自由职业者
Kadir Nelson
GOLD CUBE 金立方
NAME:Flight of the Clotilda
AGENCY:Kadir Nelson / Los Angeles + National Geographic / Washington DC
CLIENT:National Geographic
CATEGORY:Editorial / Front Page - Single
BRONZE CUBE 铜立方
NAME:Leonardo David
AGENCY:Airbnb Magazine/New York
CLIENT:Airbnb Magazine
CATEGORY:Editorial / Spread - Single
MERIT 优异奖
NAME:The Undefeated
AGENCY:HOUGHTON MIFFLIN/New York
CLIENT:HOUGHTON MIFFLIN/VERSIFY
CATEGORY:Book / Single
NETWORK OF THE YEAR|年度广告集团
TBWA Worldwide
GOLD CUBE 金立方
NAME:Cultural Heirs“Voice of the Wall”
AGENCY:HEIMAT, / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
CLIENT:Die Kulturellen Erben e.V.Berlin
CATEGORY:Video / Online Video
GOLD CUBE 金立方
NAME:One Mindful Mind
AGENCY:GTBWAIndia/Mumbai
CLIENT:NeuroGen Brain snd Spine Institute
CATEGORY:Promotional / Booklet / Brochure / Catalog / Press Promotional Kit
SLIVER CUBE 银立方
NAME:Chicken Wars
AGENCY:GSD&M/Austin
CLIENT:Popeyes Louisiana Kitchen
CATEGORY:Craft in Writing / Online / Social - Single
BRONZE CUBE 铜立方
NAME:Brooklyn at 280kph
AGENCY:TBWA\Chiat\Day / New York + Design by Disruption / New York
CLIENT:Nissan
CATEGORY:Posters / Billboard - Series
BRONZE CUBE 铜立方
NAME:German Cancer Aid"Spectrum"
AGENCY:HEIMAT, / Berlin + Intermate Media GmbH / Berlin + achtung! / Hamburg + Low Bros / Berlin
CLIENT:ADP e. V. / Deutsche Krebshilfe
CATEGORY:Experiential Design / Installations - Single
- 资料补给包 -
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