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设计师不能错过的国际大奖,2020 第 99 届 ADC 国际设计奖特别奖作品欣赏

Mills張聿彤 三分设 2022-05-05


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ADC Annual Awards 于 1921 年创立至今,是世界上最古老、最负盛名的设计行业大奖之一,已连续举办 99 年了。主办方 Art Directors Club 支持全球创意社区的组建与发展,每年表彰广告、设计、插画、摄影、包装、动效、数字媒体领域的最佳作品,重视细致的工艺和设计的创新,每年吸引全球数万名优秀创意人参与其中。



ADC 国际设计大奖的评委来自 26 个国家,超过130名高质量创意人。今年有三位来自大中华区的创意人加入了评委阵营。分别是:

林浩生 -- 北京 in50 设计(空间设计)创始合伙人

Toby Ng -- 香港 Toby NG Design(品牌设计)创意总监

Dwaybe Serjeant -- 香港安永(体验设计)体验设计执行总监



2020 年第 99 届 ADC 国际设计大奖总共设有 10 大类别,评级分为最佳作品、金奖、银奖、铜奖和优异奖。



我们一起来看看「特别奖」的完整获奖名单及作品,其中包括被授予积极促进社会发展和政治变革的顶级作品大奖「Designism Cube」的《Changing the Game》(来自微软),以及被授予 ADC 年度设计的全场大奖「Black Cube」的《Bounce》(来自苹果)。



BLACK CUBE|黑立方


NAME:BOUNCE

AGENCY:TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore /Los Angeles

CLIENT:Apple,Inc.

CATEGORY:Craft in Motion / Film / Special Effects

《Bounce》获奖作品


《Bounce》创作幕后



DESIGNISM CUBE|设计主义奖


NAME:Changing the Game

AGENCY:McCann / New York + Microsoft / Seattle

CLIENT:Microsoft《Changing the Game》

CATEGORY:Innovation




AGENCY OF THE YEAR|年度代理商


TBWA\Media Arts Lab / Los Angeles

合计 18 项获奖(苹果御用代理商)



BOUTIQUE AGENCY OF THE YEAR|年度精品代理商


SIX INC./Tokyo

合计 4 项获奖


SILVER CUBE 银立方

NAME:Mori Building Urban Lab

AGENCY:SIX INC./Tokyo+MORI BUILDING URBAN LAB,LIMITED/Tokyo+Bascule Inc./Tokyo

CLIENT:MORI BUILDING URBAN LAB,LIMITED

CATEGORY:Spatial Design/Installation Design/Data Visualization/Digital Experiences/Responsive Environments


MERIT 优异奖

NAME:Neo Japan to the World

AGENCY:SIX INC./Tokyo+Hakuhodo/Tokyo+Headlight/Tokyo

CLIENT:Sony Interactive Entertainment

CATEGORY:Promotional/Collateral/Single



DESIGN TEAM OF THE YEAR|年度设计团队


The New York Times Magazine

合计 7 项获奖


GOLD CUBE 金立方

NAME:The King Becomes Her

AGENCY:The New York Times Magazine/New York

CLIENT:The New York Times Magazine

CATEGORY:Music/Entertainment/Single


GOLD CUBE 金立方

NAME:Great Performers

AGENCY:The New York Times Magazine/New York

CLIENT:The New York Times Magazine

CATEGORY:Portraiture/Series


GOLD CUBE 金立方

NAME:So The Internet Didn't Turn Out the Way We Hope

AGENCY:The New York Times Magazine/New York

CLIENT:The New York Times Magazine

CATEGORY:Fine Art/Conceptual/Single


GOLD CUBE 金立方

NAME:The New York Times for Kids

AGENCY:The Times Magazine/New York

CLIENT:The New York Times Magazine Mag Labs

CATEGORY:Newspapers/Full Issue-Series



SILVER CUBE 银立方

NAME:The New York Issue:Cover

AGENCY:The Times Magazine/New York

CLIENT:The New York Times Magazine

CATEGORY:Use of Typography/Single


SILVER CUBE 银立方

NAME:Ninety-nine Percent Fearless(Laura Dean)

AGENCY:The Times Magazine/New York

CLIENT:The New York Times Magazine

CATEGORY:Magazines / Magazine Story / Spread - Single


BRONZE CUBE 铜立方

NAME:The New York Times Magazine Labs Special Sections

AGENCY:The Times Magazine/New York

CLIENT:The New York Times Magazine Labs

CATEGORY:Newspapers/Full Issue-Series



MERIT 优异奖

NAME:Undiscovered Remberandt

AGENCY:The Times Magazine/New York

CLIENT:The New York Times Magazine

CATEGORY:Magazines / Magazine Cover - Single


MERIT 优异奖

NAME:UDeconstructing Bong Joon-Ho

AGENCY:Nicole Rifkin/Jersey City+The Time Magazine/New York

CLIENT:The New York Times

CATEGORY:Editorial / Front Page - Single



BOUTIQUE DESIGN STUDIO OF THE YEAR|年度精品设计工作室


SHA INC./Tokyo

合计 3 项获奖


GOLD CUBE 金立方

NAME:The Hidden Essence

AGENCY:SHA INC./Tokyo

CLIENT:NHK(Japan Broadcasting Corporation)

CATEGORY:Poster / Series



CLIENT OF THE YEAR|年度客户


Apple


BLACK CUBE 黑立方 + BEST of MOTION/FILM/GAMING CRAFT 最佳动态/影片/游戏 + GOLD CUBE 金立方

NAME:Bounce

AGENCY:TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore /Los Angeles

CLIENT:Apple,Inc.

CATEGORY:Craft in Motion / Film / Special Effects



GOLD CUBE 金立方

NAME:Wonderful Tools

AGENCY:BUCK/Los Angeles+TBWA\Media Arts Lab/Los Angeles

CLIENT:Apple

CATEGORY:Craft in Motion / Film / Motion Graphics


SILVER CUBE 银立方

NAME:Airpods Pro

AGENCY:TBWA\Media Arts Lab/Los Angeles+Apple/Cupertino

CLIENT:Apple,Inc

CATEGORY:Art Direction - Press / Poster / Poster Advertising - Campaign


BRONZE CUBE 铜立方

NAME:Shot on iPhone 11 pro - Snowbrawl

AGENCY:TBWA\Media Arts Lab/Los Angeles+Blush Creative/Los Angeles

CLIENT:Apple,Inc

CATEGORY:Craft in Video / Direction - Single


BRONZE CUBE 铜立方

NAME:Shot on iPhone 11 pro - CNY - Daughter

AGENCY:TBWA\Media Arts Lab/London

CLIENT:Apple,Inc

CATEGORY:Motion / Film / Narrative


BRONZE CUBE 铜立方

NAME:Coup de Bol

AGENCY:TBWA\Media Arts Lab/London

CLIENT:Apple,Inc

CATEGORY:Branded Content / Entertainment - TV / Film / Single



IN-HOUSE AGENCY OF THE YEAR|年度企业内部团队


Spotify

合计 11 项获奖


GOLD CUBE 金立方

NAME:All the Moods

AGENCY:Spotify In-House/New York

CLIENT:Spotify

CATEGORY:Animation / Single


GOLD CUBE 金立方

NAME:Your 2019 Wrapped

AGENCY:Spotify In-House/New York

CLIENT:Spotify

CATEGORY:Online / Mobile Websites / Website


SLIVER CUBE 银立方

NAME:The Decade Wrapped Integrated

AGENCY:Spotify In-House/New York

CLIENT:Spotify

CATEGORY:Online / Mobile Websites / Website



FREELANCER OF THE YEAR|年度自由职业者


Kadir Nelson


GOLD CUBE 金立方

NAME:Flight of the Clotilda

AGENCY:Kadir Nelson / Los Angeles + National Geographic / Washington DC

CLIENT:National Geographic

CATEGORY:Editorial / Front Page - Single


BRONZE CUBE 铜立方

NAME:Leonardo David

AGENCY:Airbnb Magazine/New York

CLIENT:Airbnb Magazine

CATEGORY:Editorial / Spread - Single


MERIT 优异奖

NAME:The Undefeated

AGENCY:HOUGHTON MIFFLIN/New York

CLIENT:HOUGHTON MIFFLIN/VERSIFY

CATEGORY:Book / Single




NETWORK OF THE YEAR|年度广告集团


TBWA Worldwide


GOLD CUBE 金立方

NAME:Cultural Heirs“Voice of the Wall”

AGENCY:HEIMAT, / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin 

CLIENT:Die Kulturellen Erben e.V.Berlin

CATEGORY:Video / Online Video


GOLD CUBE 金立方

NAME:One Mindful Mind

AGENCY:GTBWAIndia/Mumbai

CLIENT:NeuroGen Brain snd Spine Institute

CATEGORY:Promotional / Booklet / Brochure / Catalog / Press Promotional Kit


SLIVER CUBE 银立方

NAME:Chicken Wars

AGENCY:GSD&M/Austin

CLIENT:Popeyes Louisiana Kitchen

CATEGORY:Craft in Writing / Online / Social - Single



BRONZE CUBE 铜立方

NAME:Brooklyn at 280kph

AGENCY:TBWA\Chiat\Day / New York + Design by Disruption / New York

CLIENT:Nissan

CATEGORY:Posters / Billboard - Series


BRONZE CUBE 铜立方

NAME:German Cancer Aid"Spectrum"

AGENCY:HEIMAT, / Berlin + Intermate Media GmbH / Berlin + achtung! / Hamburg + Low Bros / Berlin

CLIENT:ADP e. V. / Deutsche Krebshilfe

CATEGORY:Experiential Design / Installations - Single




- 资料补给包 -

小编为大家准备了整理了特别奖高清作品的图片和视频(公众号篇幅有限,无法展示所有视频,可以下载观看),可以保存学习,每个作品都充满创意~

需要的小伙伴在 三分设公众号 内回复「特别奖」,就能获得素材的下载链接~


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