Discover the World of Family Members’ Club Maggie & Rose
On May 16, Maggie & Rose, the well-known family members’ club hailing from London and with clubs in Hong Kong, gave a sneak peek into the world of Maggie & Rose, showcasing a unique family offering for Shanghai.
Held at 800 Show in Jing’an, it was attended by guests from all walks of life. The brand was delighted in particular to be joined by famous movie star and queen of the stage, Ms. Carina Lau, who came to the event in person and watched the stage play ‘Little Prince Bally’, praising the performance and actors.
A variety of stars also joined, including Hong Xin and Cao Zhong, famous directors, Song Qingling family charity, and Teach for China, both of which do fantastic work. All the guests enjoyed the creative, family-friendly atmosphere which had been carefully designed by the Maggie & Rose teams. There was also a press conference covering a variety of topics, including the brand’s exciting development plans in the Chinese mainland and beyond.
Famous Movie Star Ms.Carina Lau
“I Love Maggie & Rose”
As a family members’ club, it was important that the day was tailored to the children in attendance. At the event, children from Shanghai and Hangzhou watched the original family stage play, Little Prince Bally, which tells a fairytale story of Prince Bally’s adventure to save the goddess of spring. Through the power of musical drama, children are taught courage, confidence, family affection and love.
Famous TVB Actress Ms. Hong Xin (Left) and Chairwoman and President of Maggie & Rose Greater China Ms. Shirley Jin (Right)
From Left: Famous TVB Host Ms. Cao Zhong; Famous Movie Star Ms. Carina Lau; Chairwoman and President of Maggie & Rose Greater China Ms. Shirley Jin; National First-Class Director, Chairman of Zhejiang Province's Dancers Association, Executive Deputy Director of 2008 Beijing Olympic Opening and Closing Ceremony Center, Leading Creater of Hangzhou G20 summit "the Most Memorable is Hangzhou" Ms. Cui Wei
In order to bring the play to life, Maggie & Rose prepared every detail carefully, from the script to stage set, costumes and actors. All of the grown-up actors were from Maggie & Rose’s own team, with the child actors were members from Maggie & Rose clubs.
Under the guidance of professional directors, they rehearsed extensively, resulting in a professional performance. Maggie & Rose also live streamed the play for families to watch from around the world.
Little Prince Bally is a heart-warming story full of positivity, encouraging courage and persistence, and the importance of helping one another. In a mysterious castle, the princess of spring is held captive by witches; locked up, everything outside withers and dies.
The little prince decides to rescue her, full of responsibility and expectation from the King and Queen, and goes on a brave journey to find his sister. Finally, with the help of our superstar Oscar, the princess of spring is saved!
After 15 years of experience in opening and running family members’ clubs, Maggie & Rose’s community had the opportunity to listen to their club song for the first time, Time to Be Together. The song mentions the brands four characters – Maggie, Rose, Oscar and Bentley – and has catchy lyrics, rhythm and a family-friendly melody.
It was arranged by British composers, who gave the song a British flavor. Children seem to fall in love with this song as soon as they hear it, and dance along with the music. The children danced with the four characters around the venue and sung along.
Maggie & Rose were delighted to work with Chris Renshaw and Mary Keith, well-known British composers and musicians, who composed and put to music the very first Maggie & Rose club song.
Chris Renshaw
A renowned British composer, Chris has composed work for children’s film and TV productions, including the Thomas & Friends theme song, Justin’s House, The Big Party and Alien Adventures.
Mary Keith
A musician and performer, Mary has been running Buzzy Beats for the last 16 years, an under 5s music class at The Hive in Shrewsbury. She has composed music for shows at the New Vic Theatre, Pentabus Theatre, on Channel 4, and performed on BBC Radio 4, at the Lowry Theatre and Westminster Abbey.
Family Carnival
British creative Early Years classes are one of the highlights of the Maggie & Rose offering. After 15 years of experience building clubs in the UK, and with eight years of Maggie & Rose clubs running in Hong Kong, the Early Years curriculum, with an ethos of learning through play and the CREATE concept, have become much loved by families around the world, through varied, fun and creative classes.
The special preview event saw the brand’s four friends – Maggie, Rose, Oscar and Bentley – giving a sneak peek into the world of Maggie & Rose. With the Family Carnival, prepared with the little ones in mind, families had a chance to enjoy exciting British Early Years taster classes, and fun games and activities to get a sense of what Maggie & Rose offers members of its clubs.
Maggie’s Arty Party
A signature party, little ones get creative, imaginative and arty as they become messy masters in this art-themed activity.
Messy Masters Art
For 18-months to 6-years-olds
With an ever-changing array of fun and interesting topics, inspired by world culture, animals, numbers, art, history, the seasons and society, Maggie & Rose has created one of its favorite classes, Messy Masters!
In this art class, they cater to the different needs of each little one, to encourage their own individuality and creativity, at their own pace. This class can help little ones in their ability to perceive, express themselves and understand their own abilities, through their artistic creations, as well as vision, touch and sound.
Rose’s Afternoon Tea Room
Inspired by the brand’s ‘Little Cheflets’ classes, children made cakes and decorated them. Cooking is an important part of the brand’s curriculum, where children can understand food, and where it comes from, in a fun and educational way.
Little Cheflets
For 1 to 6-year-olds
In the Little Cheflets class, children discover the joy of food, with over 100 different dishes covered over the course of the curriculum, including both Chinese and Western dishes. Little ones will start to understand the world around them, experience different social customs and cultures, and broaden their horizons.
Through creative, hands-on cooking activities, Maggie & Rose encourages their Little Cheflets to gain a wider understanding of the global world, learn table manners and respect for food, discover more about where our food comes from and revere nature.
Oscar’s Rock & Roll Studio
In this pop-up taster club, children fall in love with music. At the music studio, there are a variety of musical instruments to try, for mini musicians to get musical and creative with sound, with the help of the teachers.
Mini Musicians
For Babies to 4-year-olds
In Maggie & Rose Mini Musicians class, little ones learn about musical styles and instruments from all around the world and gain an appreciation for different melodies and rhythms. As they get musical, they learn to listen, identify voices, learn to play different instruments, and begin to use music to express themselves. Music encourages little ones to get creative, boosting their independence and sense of discovery, and building self-confidence.
Bentley’s Green-fingered Garden
Inspired by going green, children become little eco warriors and learn all about protecting the planet. The brand’s character, Bentley, invites children into a green-fingered gardening class and to learn more about how to play our part in the world, as little global citizens. Children learn all about flora and fauna in this class.
Make & Make Believe
For 2 to 6-year-olds
Bring little ones’ dreams to life in Maggie & Rose’s signature Make & Make Believe class, as kids explore their imaginations! In this class, little ones can be anything they like, as the activities develop ‘perceptiveness’ through play – essential for developing empathy and emotional skills.
Charity and social responsibility have always been core values at Maggie & Rose. At the brand’s event, Maggie & Rose set up a charity market area selling traditional British snacks and refreshments, including home-made biscuits.
The brand was supported by various partners including BE Education, Motherswork, Lego, Walkers, Steiff, Playmobil, Weetabix, Silver Cross and Saint Bella. All proceeds went to Teach for China and The Little Hands, Big Love Art Alliance.
All funds raised were used to help alleviate children's poverty, improve education offerings and family life. In terms of social mobility and mental health, Maggie & Rose is passionate on these projects and continues to find ways to give back to society wherever possible.
Ms. Shirley Jin, Chairwoman and President of Maggie & Rose Greater China, has always been focused and passionate about children's development and education. She mentions that every child has only one childhood, and that offering the best childhood and family life possible sets children up for life.
Shirley Jin is a driving force in the education and family space. She is an investor and director of Hangzhou’s Wycombe Abbey School, and investor and director of Hangzhou Victoria Kindergarten. With her unique educational vision, she introduced the brand of Maggie & Rose from London, bringing it to the Chinese mainland.
Her mission is to develop high-quality family environments for children and families throughout the world to enjoy together, to foster children’s development, their curiosity and uniqueness, skills of perception and intuition, while letting children do what they do best: be children.
Shirley believes that in the process of children’s growth, they gradually go out to explore the world, and eventually become open-minded thinkers, happy, confident and creative citizen out in the world.
In the future, Maggie & Rose is confident about providing more opportunities and spaces for families to spend time together. In 2021 alone, Maggie & Rose is expanding from one clubhouse to five, with sites in view in Southern and Central China, as well as internationally. Globally, there are likely to be plans for further brand expansion in Singapore, Europe and America, to make the brand increasing available to families around the world.
The British team, who are based mostly in London, were unable to attend the event due to the current pandemic. They connected with the audience and teams in Shanghai, sending in their well wishes via video, expressing the brand’s message of families spending time together and the brand’s core values.
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Emma Sherrard Matthew
Non-Executive Chairman
Emma hopes that Maggie & Rose will bring its club concept and British Early Years learning to more Chinese families, expressing the brand’s important role in having a positive impact on family life, and always focusing on the children to create lasting memories.
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Sue Walter
Global CEO
Sue wished Maggie & Rose great success in China, hoping for a visit to China in the future, and for more families to experience the best of Maggie & Rose.
The brand is looking to the future to further solidify its position in the family market, and bring the Maggie & Rose experience to more families and, most importantly, children.
Chairwoman and President of Maggie & Rose Greater China Ms. Shirley Jin (left) and Chief Strategic Officer of Maggie & Rose Mr. Gao Feng (right)
The brand’s event on the May 16 was a milestone for Maggie & Rose, with an emphasis on families spending quality time together, whether learning through play, getting creative or enjoying family-friendly spaces together. Maggie & Rose used the occasion as a chance to spread the brand’s values and ethos and encourage more families to join its global community.
Maggie & Rose The Family Members' Club
London • Hong Kong • Shanghai • Hangzhou
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