【包装设计】回顾2017年世界各地优秀包装设计作品

- SAIKAI包装设计 -

设计者：瑞典中部大学学生 (Maja Ahlund, Alma Lindström, Hanna Simu and Emma Waleij)

In the Graphic packaging project course at Mid Sweden University, an exchange of fika experiences with Japanese students at three schools was made. The idea was to create packaging and visual concept for Japanese senbei cookies and green tea on a Swedish market. We created the brand SAIKAI, which stands for 'until next time'.

在瑞典中部大学包装图形设计课程上，与三所学校的日本学生交流了fika体验。这个想法是在瑞典市场上为日本饼干和绿茶打造包装和视觉概念。我们创造了品牌SAIKAI，代表“下一次”。

- Kuber香肠包装设计 -

设计者：Bunker Media

The specialists of the communication group 'BunkerMedia' have created Kuber, a new brand of a pork sausage - they developed the name and the packaging design. This is an ideal sausage for sandwiches: when you cut it, you get square pieces, having the same shape as toasts.
“BunkerMedia”传播集团的专家们创造了猪肉香肠的新品牌Kuber - 他们开发了名称和包装设计。这是一个理想的三明治香肠：当你切开它时，你会得到正方形的切片，形状与烤面包一样。

- 必胜客送的手工制作的生活故事盒设计 -

设计者：Ogilvy & Mather Malaysia

We believe that Pizza Hut Delivery is part of people’s lives, meaning there’s a story behind every pizza box. To reveal the stories behind Pizza Hut Delivery orders, we crafted a series of insightful thematic posters that were drawn and cut by hand using real Pizza Hut boxes.The Four posters depict situations familiar with everyone, but particularly relatable to the target market of young adults, whether it was being trapped in a hell of work deadlines, turning into a hungry monster, not able to leave the couch or being faced with spiralling bottomless hole of hunger.Use of the Pizza Hut boxes was compelling, quirky and visually arresting, but also brand –and product – relevant, as the promotional poster was actually made of the same material as the product packaging.
我们相信必胜客送货是人们生活的一部分，这意味着每个披萨盒背后都有一个故事。为揭示必胜客送货单背后的故事，我们制作了一系列富有洞察力的主题海报，这些海报是用真正的必胜客盒子手工绘制和剪切的。四个海报描绘了每个人都熟悉的事情，特别关注的是年轻人的目标市场，是否被困在最后期限的工作中，变成了一个饥饿的怪物，不能离开沙发，或面对饥饿的螺旋无底洞。使用必胜客的盒子是引人注目的，独特的视觉效果，也是品牌–和产品–相关的宣传海报，实际上是相同的材料制成的产品包装。

- 嘉士伯限量版哥本哈根收藏包装 -

设计者：Taxi Studio

Borrowing from the beautiful simplicity of Danish design, each pack in the København Collection embodies an abstract interpretation of Carlsberg’s most iconic ingredients: barley, the mighty hop and Carlsberg’s legendary brewers’ yeast. The packs will be available to buy until September 2017 in most major food and drink outlets. 
丹麦设计师借鉴丹麦设计的简约风格，哥本哈根收藏的每一个收藏品都体现了对嘉士伯最具标志性成分（大麦，威猛的啤酒花和嘉士伯传奇啤酒酵母）的抽象诠释。这些包将在2017年9月前在大多数主要的食品和饮料商店出售。

- simplefood #概念包装设计# -

设计者：Wunderbar

We all live in the world of brands. You know, 'added value', 'self identification' and stuff like that. But what really matters is what is inside the product. So why don't we talk about it in the first place? What if we create an inside out package design by moving ingredients of the product from the back to the front? If so – how can we make such identity more informative and recognizable at the same time?
我们都生活在品牌的世界里。虽然知道“增值”，“自我认同”之类的东西。但真正重要的是产品内部的东西。那么我们为什么不首先谈论一下呢？如果我们把产品的原料从背面移到前面，那会怎样呢？如果是这样的话，我们怎样才能使这种身份更具信息性和可识别性呢？

- 真正聪明的麦当劳袋托盘包装 -

设计者：DDB Budapest

McDonald’s Hungary and DDB Budapest embarked on a groundbreaking innovation: the paper bag that so far only served as a food carrier is now equipped with a cardboard tray. With one simple tearing movement by the perforation at the bottom of the bag, it can be separated from the upper part and then we can enjoy our meal in the usual manner, on a tray. The innovation makes out-of-McDonald’s consumption experiences even more convenient in locations such as the car, in the park or in the office.
匈牙利麦当劳和DDB Budapest走上了突破性的创新：把迄今为止只用作食品载体的纸袋配备了纸板托盘。袋子底部的穿孔只需一个简单的撕裂动作就可以将其从上部分开，然后我们可以用通常的方式在托盘上享用我们的餐点。创新使得麦当劳在汽车，公园或办公室等场所的消费体验更加便捷。

- 茶让你冷静下来！（消消火凉茶） -

设计者： Deng XIong bo

In China, when people eat too much fired food or hotpot, it’s very possible for them to get sores and pain in mouth, tongue and throat. This symptom is called “get inflamed”. In Chinese, “get inflamed” literally looks almost the same as “on fire”, and can indeed be understood as that the flame is burning. However, it does not indicate the flame that we can actually see, but a Chinese expression for describing physical discomfort. When Chinese people have such discomfort or intend to prevent this physical illness, they will choose to drink herbal tea. Based on the literal meaning of the product name, we adopt a straightforward way to design the fire extinguisher look of the product. The design will enable consumers to realize the strong effectiveness of the product in a shorter time because its appearance has explained everything. Additionally, in the context of Chinese culture, this creative idea is bound to be instantly understood at the first glance of every Chinese.

在中国，当人们吃太多的油炸食品或火锅的时候，很可能会患口腔溃疡，或者舌头和喉咙里感到疼痛。这个症状叫做“上火”。在中文中，“上火”字面上看起来几乎与“着火”一样，实际上可以理解为火焰正在燃烧。然而，这并不表示我们实际可以看到的火焰，而是中国人描述身体不适的表达方式。当中国人有这样的不适或者打算预防这种身体疾病时，他们会选择喝凉茶。根据产品名称的字面意思，我们采用直接的方式来设计产品即用灭火器作为外观。这种设计将使消费者能够在更短的时间内实现产品的强大功效，因为它的外观说明了一切。此外，在中国文化的背景下，这种创造性的想法一定会在每一个中国人的一瞥中立即得到理解。

- 简直像沙丁鱼一样拥挤！（鲱鱼罐头包装） -

设计者：Brandiziac

The idea for this package originated from the Russian idiom “Packed like herrings in a barrel”, which is comparable to the English idiom “Packed like sardines”. This idiom is applied to spaces excessively crowded with people, having the same meaning both in Russian-speaking countries and in countries where English is native. Typically, it refers to the public transport, and that is why we chose the shape of a can, which resembles the shape of a bus.

这个包装的想法起源于俄罗斯成语“包装像鲱鱼桶”，这是相当于英语成语“记得像沙丁鱼”。这个成语适用于人口过度拥挤的地方，无论在俄语国家还是在英语国家，都有同样的含义。通常是指公共交通工具，这就是为什么我们罐子的形状选择了类似于公共汽车。

- “慢”饮料包装 -

设计者：OPUS B

“Slow” is a concept for a calming, anti-energy drink whose package inspires a new ritual for consumption. Not only will the drink itself calm us down, but the package will encourage us to take a moment for ourselves. The slim-neck bottle design allows for slow dispensation into a cup, so you can stop, take a deep breath, and explore the manifesto of slow.
“慢”是一种平静，反能量饮料的概念，其包装激发了一种新的消费习惯。饮料本身不但会使我们冷静下来，而且还会鼓励我们为自己付出一点时间。细长的瓶子设计可以缓慢地分配到一个杯子，所以你可以停下来，深呼吸，并探索缓慢的宣言。

- Laudum酒包装设计 -

设计者：Lavernia & Cienfuegos 

LAUDUM is the genitive plural of Laus, the Latin word meaning praise, glory, fame. For such a classic, Latin name, with strong Roman overtones, we have designed this bottle with references to columns of the Lonic or Corinthian period with characteristics from ancient Roman temple architecture. The relationship between viticulture and the temple is age-old. The column is part of the temple, it rises towards the sky, it is history and art, as is wine.

Laudum是Laus的所有格复数，拉丁词的意思是赞美，荣耀，名誉。对于这样一个经典的拉丁名字，带有浓厚的罗马色彩，我们设计了这个瓶子，引用了古罗马寺庙建筑特有的龙族或哥林多时期的柱子。葡萄栽培与圣殿之间的关系是古老的。柱子是寺庙的一部分，它向天空升起，它是历史和艺术，也是葡萄酒。

- Pchak干水果和坚果包装 -

设计者：Backbone Branding

Pchak is one of those projects where the idea just stroke us and it had to be implemented in reality. While creating Pchak we didn’t want to go far from the original idea by including additional design elements. We used the same approach for naming “Pchak” which is the Armenian equivalent of “tree hollow”. Pure nature now found its place in our urban daily life.
Pchak是其中的一个项目的想法只是行程我们必须在现实中实现。在创建Pchak的同时，我们不想通过增加额外的设计元素来达到最初的想法。我们用相同的方法来命名“Pchak”，这是亚美尼亚的“树洞”等价物。让纯自然现在在我们的城市生活中占有一席之地。

- Peranakan Hipwrap纱笼包装 -

设计者： Zilin Yee

Baba&Nyonya Heritage Museum located in Melacca, a world heritage UNESCO site is a combination of three terrace lots that were acquired in 1861.Four generations live in the house before it was opened as a museum in 1985.The museum is name derived from the term Baba, an honorific manner of addressing a straits-born gentleman and Nyonya which addresses a Straits-born lady.
Baba＆Nyonya文化博物馆位于Melacca，一个1861年被联合国教科文组织世界遗产收购的三个地块组成。作为一个博物馆被开放之前，1985年之前是四代人居住的房子。博物馆的名字来源于巴巴这个名词，这是一种对一位出生于海峡的绅士和娘惹（Nyonya）的致敬方式。

- 雨季|草药和蔬菜包装 -

设计者：Pavla Chuykina

Increased rainfall has positive impact on crop production and you know what they say 'low fly the swallows, rain to follow.' If you see the swallows, take this umbrella with you.
降雨量的增加对作物生产有积极的影响，你知道他们说“低飞燕子，会雨下”。如果你看到燕子，请带上这把雨伞。

- 漫威 X THEFACESHOP限量版包装 -

In celebration of the release of marvel comics’ new blockbuster ‘SPIDER-MAN : HOMECOMING’ in 2017, and in keeping with the girl crush trend of K-BEAUTY, THE FACE SHOP announces THE MARVEL COMICS X THE FACE SHOP collaboration, available in limited edition.

为庆祝漫威《2017蜘蛛侠归来》的发布，吸引K-BEAUTY的女孩粉丝潮流，THE FACE SHOP宣布THE MARVEL COMICS X THE FACE SHOP协作限量版。

- 与好友共同品味圣诞葡萄酒瓶包装 -

For this year's seasonal bottle of mulled wine we wanted to spread some creative cheer and give our clients and friends the opportunity to print their own festive, mulled wine inspired, wrapping paper. 
今年的时令葡萄酒瓶，我们想传播一些创意的欢呼声，并给我们的客户和朋友们打印自己的节日，温热的葡萄酒灵感，包装纸的机会。

We commissioned illustrator Kate Forrester to create a repeat pattern featuring elements of the traditional winter drink. This was then laser engraved into rubber and seamlessly wrapped around each bottle, giving the ‘label' a highly tactile feel and the bottle a secondary festive use. 
我们委托插画家凯特·福雷斯特（Kate Forrester）创造了传统冬季饮品元素的重复模式。然后用激光刻成橡胶，无缝地缠绕在每个瓶子上，使得“标签”具有高度的触觉感，并且该瓶子是次要的节日用途。

- UMBRO Medusae Boot Launch包装 -

插画：LOVE X TJ Nicklin 

A magic football boot deserves to be presented in a magical way. That was the approach taken by LOVE when we were briefed on the new Medusae boot from Umbro. We engineered a box with two compartments - one reveals the boots, and one makes them disappear. I was tasked with creating the illustration wrap around it. Taking a traditional playing card aesthetic, the design wove football tricks, graphics and patterns through a football pitch inspired frame.
一个神奇的足球靴应该以一种神奇的方式呈现。当我们向Umbro介绍新的Medusae引导时，LOVE采取了这种方法。我们设计了一个有两个隔间的箱子 - 一个展示靴子，一个让它们消失。我的任务是创建插图环绕它，以传统的扑克牌美学，设计编织足球技巧，图形和图案受到足球场启发。

- B-ing花瓶包装设计 -

设计者： Prompt Design

The ‘B-ing’ bottle package is designed so that shrink film wrap (which is double-side printed) when being torn along the dotted marks around the bottle top will show a blooming flower appearance with petals.
“B-ing”花瓶包装的设计使用收缩膜包装（双面印刷）沿着瓶顶周围的虚线撕开时，将显示盛开的花朵与花瓣的外观。

- 食物的幻想＃包装# -

设计者：SOLL

Food of Imagination is a Moscow cafe with products for takeaway. Every food item here is an alternation of healthy and dainty ingredients. Literally. 
食物的幻想是一个莫斯科咖啡厅外卖产品。这里的每一件食物都是健康而美味的。就像字面上一样。

This format aims at attracting young and active audience that is open to healthful lifestyle. These people, regardless of their age, already have some achievements and strive to keep up with their social status. For example, through looking good. 

这种形式旨在吸引那些拥有的开放式健康的青春且朝气的客人。这些人，不分年龄，已经有了一定的成就，并努力保持自己的社会地位。

- 加勒特爆米花店包装 -

设计者：Jennifer Mulvihil

The Garrett Popcorn Shops packaging and brand refresh was designed to be Instagram worthy. Along with a color and logo update, the polygonal cone shaped packaging aims to be festive and unique with gold interiors. Garrett Popcorn Shops caters to many corporate and wedding events and the idea was to have packaging that stood out on the table/shelves and got people talking.
加勒特爆米花店包装和品牌刷新被设计为Instagram值得。随着颜色和标志的更新，多边形锥形包装旨在保持与黄金内部和节日的独特。加勒特爆米花店合作了许多企业和婚礼的活动，这个想法是让包装在桌子、书架上站起来，不影响人们交谈。

- 创意包装 -

设计者：Ilia Kalimulin

We created a series of images representing entirely unexpected products by popular brands. What if Lipton made cigarettes or Google made ring games? Let's imagine how would it look like.
我们制作了一系列代表受欢迎品牌但完全意想不到的产品图像。如果立顿制作香烟或谷歌制作的游戏怎么办？让我们来想象它将是怎样的。

- 之前和之后 - Mills of Saint George 包装 -

设计者：Mousegraphics

Faithful to our approach of an 'honest' design we moved away from the existing packaging approach and started by designing a new logo that references the name of the brand with deliberate economy of means and simple outline. We were inspired for our packaging concept by a phrase used for the most popular type of flour which is taged as 'suitable for all uses', and our client's control process known as 'experimental bakery'.

忠实于我们“诚实”设计的方法，我们摆脱了现有的包装方法，并开始设计一个新的标识，以有意识的经济手段简单的轮廓。我们的包装理念的灵感来源于最受欢迎的“适合所有用途”的面粉类型，以及我们客户的控制过程被称为“实验面包房”。

- 易带热饮外卖包装设计 -

设计者：Auge Design

Fast & Fresco is a young brand operating in the vegetable market distinctive of its cutting edge cooking process which allows, thanks to the machines speed, to keep the freshness of the ingredients. 
Fast＆Fresco是一个年轻的品牌，在蔬菜市场有独特的前沿烹饪，基于机械化使其保持成分的新鲜度。

Besides Classic, Premium and Wellness range, Fast & Fresco produces a single-dose take away pack with an innovative cluster system that allows to hold the container without burning. For this range of products the goal was to make something that stands out but always fitting with the whole Fast & Fresco family.

除了Classic，Premium和Wellness系列外，Fast＆Fresco还生产一个带有创新可外带热饮的包装，可以容纳容器而不会燃烧。对于这个范围的产品，我们的目标是做出一些突出的东西，但总是适合整个Fast＆Fresco家族。

- Viupax创新＃可持续鞋盒包装 -

设计者：Matadog Design

After two years of designing, researching and testing, Andreas Kioroglou, founder of the award winning design studio MATADOG DESIGN has developed the ultimate sustainability shoe packaging solution, as it incorporates a number of innovative features.

经过两年的设计，研究和测试，获奖设计工作室MATADOG DESIGN的创始人Andreas Kioroglou开发了终极可持续性鞋子包装解决方案，因为它融合了许多创新功能。

- Celebri茶叶包装 -

设计者：Gordost

The unique traditions of tea drinking were born in England. For several centuries the English have been fond of tea, making it a habit to have their favorite drink up to three times a day. The famous 5 o'clock tea is not only a tribute to this tradition, but also a way to take a break from work, take your mind off the worries, and spend time with friends and family. In England, tea has become a truly national drink, that’s why the English theme in the concept of the tea package design looks absolutely organic. 
独特的饮茶传统诞生于英国。几个世纪以来，英国人一直喜欢喝茶，习惯每天喝三次。著名的五点茶不仅是对这一传统的赞扬，也是一种休息的方式，放下忧虑，花时间与朋友和家人在一起。在英国，茶已经成为一种真正的民族饮料，这就是为什么茶包设计概念中的英语主题看起来是有机的。

- Geniled Bright Led灯泡包装 -

设计者：Evgeniy Pelin

Geniled — is a young and ambitious company from Yekaterinburg (Russia), which develops and produces high-quality LED lamps for personal and enterprise usage. During the development process, we realized that the inverted bulb looks like a pear. This was the main idea of the package — to show all the products in a variety of a fruits. It's the metaphor that LED lamps are more environmentally friendly than conventional.
Geniled - 是一家来自叶卡捷琳堡（俄罗斯）的年轻且雄心勃勃的公司，该公司开发和生产用于个人和企业用途的高品质LED灯具。在开发过程中，我们意识到倒灯泡看起来像一个梨子。这是包装的主要思想 - 将所有产品展示在各种水果中。想说LED灯比传统灯更环保。

- 超级肉类包装设计 -

设计者：Yulia Trunov

The project is a branding of 'Super Meat' company, which is currently developing cultured meat from animal stem cells. During the preparation process, a stem cell is taken once from each animal in a way that does not harm the animal itself. Thus, the meat remains identical in taste and does not require animal slaughter. In few years from now cultured meat will take its place on the market and change the meat industry forever. The public's views are contradictory - many support a process that will free the animals from their suffering without causing a change in our way of life. On the other hand, many argue that the cultured meat is 'too strange' and 'not real meat'.
该项目是“超级肉”公司的品牌，目前正在开发动物干细胞的培养肉。在制备过程中，从每只动物中取一次干细胞，不会对动物本身造成伤害。因此，肉的味道是一致的，不需要宰杀。从现在开始，养殖肉将在几年内上市，永远改变肉类行业。公众的看法是相互矛盾的 - 许多人支持这样一个过程，即在不改变我们的生活方式的情况下，将动物从痛苦中解脱出来。另一方面，许多人认为养殖肉类“太奇怪”，“不是真正的肉”。

- Air Jordan三角鞋盒概念包装 -

设计者： Tomislav Zvonaric 

Is this the future of Air Jordan shoeboxes? This gorgeous shoebox has our eyes completely captivated and it comes in multiple colors and patterns. Tomislav Zvonaric designed this awesome new concept of triangular aluminum packaging for shoes and it can also stack up pretty neat.
这是未来的Air Jordan鞋盒？这华丽的鞋盒让我们的眼睛完全迷住了，它有多种颜色和图案。Tomislav Zvonaric为鞋子设计了三角形铝质新概念包装，它也可以堆叠得很整齐。

- 竹汁包装设计 -

设计者：Marcel Sheishenov

Bamboo is a tin can concept for cold beverage. This can looks like a one section of an actual bamboo and it looks like a long stick of bamboo when stacked on top of each other. This product stands out on shelves and attracts customers.
竹是锡罐概念冷饮料。这可以看起来像一个实际的竹子的一个部分，它看起来像一堆竹子堆叠在一起。本产品在货架上脱颖而出，吸引顾客。

- 灯泡防摔包装 -

设计者：Shaunak Patel

Basically, the brief is to address the problem of damaging the filament or glass when someone accidentally drops it while it is still inside the packaging. Ergonomically, it was settled that 5ft is a good height to test for since most shelves for keeping small products in stores are at a height of 5ft.
基本上，简单的解决了如果有人不小心掉下灯泡，损坏灯丝或玻璃时，灯泡仍在包装内的问题。在人体工程学上，5英尺的高度是可以测试的，因为大多数货架上的小商品保持在5英尺的高度。

- Olo咖啡包装和品牌 -

设计者：Steve Solodkov

This amazing cafe branding has our eyes completely captivated. Using the letters 'OLO', Stepan Solodkov created an amazing set of emotions adding value to the brand. Olo is an easy and fun way you can enjoy your food and fruit juices. 
这个令人惊喜的咖啡馆品牌，我们的眼睛完全被迷住了。Stepan Solodkov使用“OLO”字母创造了一系列令人惊喜的表情，为品牌增添了价值。Olo是一种简单而有趣的方式，你可以享受你的美食和果汁。

- Absolut Vodka Dias De Los Muertos gift pack伏加特礼品包装 -

设计者：Sunny at Sea

Absolut Vodka is one of the world’s most prominent spirit brands. Through generations they’ve challenged the world’s understanding of art and design. Our task was to create a gift pack for the Mexican holiday Dias de Los Muertos to raise the perceived value of the product. 
Absolut Vodka是世界上最着名的精神品牌之一。他们几代人都在挑战世界对艺术和设计的理解。我们的任务是为墨西哥假日Dias de Los Muertos打造礼品包，以提高产品的感知价值。

- Beekeeper蜂蜜包装 -

设计者：Busy Bee

“Beekeeper” is a unique thyme honey produced by the company “Ergastiri Meliou” with an eye-catching packaging design made of wood, acrylic paint and white tulle. This innovative packaging was designed to be exhibited at the 5th 'Oh, it's so souvenir to me!'. An exhibition which presents contemporary touristic souvenirs designed by modern Greek designers.
“Beekeeper”是由“Ergastiri Meliou”公司生产的独特百里香蜂蜜，采用木材，丙烯酸涂料和白色薄纱制成的醒目包装设计。这个创新的设计包装在第五届展会上展出“哦，这是给我的纪念品！”。展示现代希腊设计师设计的当代旅游纪念品。

- 国粹五独酒包装 -

设计者：凌云创意

Keeping Chinese traditional medical theories in mind, five traditional Chinese medicines are used in its fermentation. We want our liquors to impart a simple, oriental charm and make people feel better, just like what traditional Chinese medicine represents in China. Crafted with a deep ocean blue bottle and accented in light-colored wood, the presentation like the liquor inside, promises a natural, tranquil feeling.
秉承中国传统医学理念，发酵使用五味中药。我们希望我们的酒能传递一种简单的东方魅力，让人感觉更好，就像中国传统中医药所代表的那样。采用深海蓝色瓶装制成，并以浅色木材为口音，呈现如里面的酒一样，保证了自然，宁静的感觉。

- 帮助救济纸包装 -

设计者：Phillip Nessen

After Help Remedies’ national rollout it became clear that their paper pulp and plastic clamshell case was a nightmare to merchandise on a large scale (like really bad). Help's product engineer Dale Trigger and I were tasked with creating a new all paper pack that kept the feel of the original pack but could be displayed neatly on pegs. We took the opportunity to move away from the generic and feature the friendly, graphic imagery we had been using regularly. Help was sold soon after, so these sadly never went into large-scale production. 
在帮助补救措施的国家推广后，很明显，他们的纸浆和塑料翻盖壳是大规模商品的噩梦（非常糟糕）。帮助的产品工程师Dale Trigger和我的任务是创建一个新的纸包，保持原包装的感觉，但可以整齐地显示在钉上。我们借此机会摆脱了仿制，并且展示了我们经常使用的友好的图形图像。帮助很快就被卖掉了，很遗憾这些从未进入大规模生产。

- 塑料水瓶循环利用包装 -

设计者：Happy mcgarrybowen

Chai Point constantly endeavours to be an eco-friendly brand. From cardboard flasks for hot teas to glass bottles for iced teas, they try their best to keep plastic usage to minimum. As they expanded their beverage range, water entered their portfolio. However, the most practical method to package water is in plastic bottles. Given the constraint of the material, Happy was tasked with finding an environmentally forward idea for the plastic water bottle.
柴氏始终致力于成为一个环保品牌。从用于热茶的硬纸板盒到用于冰镇茶的玻璃瓶，他们尽量减少塑料用量。随着他们扩大饮料范围，水进入他们的投资组合。然而，最实用的包装方法是用塑料瓶包装。鉴于材料的限制，Happy的任务是为塑料水瓶找到一个环保的理念。

- Zara Kids儿童香水包装 -

设计者：Lavernia & Cienfuegos

ZARA KIDS is a fragrance for children between the ages of 3 and 14. We were asked to come up with two illustrations/characters that were fun and attractive, spoke to a child’s visual language and that also clearly differentiate boys from girls. We created a bunny and a robot with carefully selected colour palettes to fulfill these requirements. In addition to this solution, we had a special interest in giving the characters on the packaging a playful spin (literally) instead of just being attractive protective casing that is thrown away once opened. We came up with the idea, through using cardboard tubes, to rotate the lid so that the eyes of each character changes with each turn. A nice little touch is that the positioning of the lids is not fixed to the base of the tube, which means that each reference lines up differently at the point of sale.
ZARA KIDS是适合3至14岁儿童使用的香水。我们被要求提供两个趣味性和吸引力的插图/角色，讲一个孩子的视觉语言，也清楚地区分男孩和女孩。我们创建了一个兔子和一个机器人并精心挑选调色板来满足这些要求。除了这个解决方案之外，我们特别感兴趣的是让包装上的角色变成一个俏皮的旋律，而不是仅仅是一个有吸引力的保护套，一旦打开就扔掉。我们想出了这个想法，通过使用纸管来旋转盖子，使得每个角色的眼睛每转一圈都会变化。一个很好的点是，盖子的位置不固定在管子的底部，这意味着每个参考线在销售点处排列不同。

- Easy-Mixers鸡尾酒包装 -

设计者：TSMGO The Show Must Go On

TSMGO’s involvement has achieved in transferring this philosophy to a brand identity and a brand strategy, allowing Easy-Mixers to exploit its full potential. Easy-Mixers is an approving nod at the origins of the cocktail, a way to revisit a love for classic cocktail.
TSMGO的参与已经实现了将这一理念转化为品牌标识和品牌战略，使Easy-Mixers充分发挥其潜力。Easy-Mixers是鸡尾酒的源头，是一种重温对经典鸡尾酒的热爱的方式。

- Whistle Blower茶叶公司包装 -

设计者：Black Squid Design

As a growing company in a saturated market, Whistle Blower Tea Co. wanted stand out as the premium tea, with a brand that represented their philosophy of honesty, quality and sustainability. To achieve this the brand had to be repositioned, starting with a more contemporary logo and retail packaging, to share a clearer more targeted message. 
作为一个在饱和的茶市场中成长中的公司，Whistle Blower茶公司希望脱颖而出的优质茶，一个品牌，代表了他们的诚实，质量和可持续性的哲学。为了实现这个目标，品牌必须重新定位，从一个更现代的标志和零售包装开始，分享一个更明确的更有针对性的信息。

- Sweet Virtues巧克力松露包装 -

设计者：IWANT Design

Sweet Virtues is an innovative, forward thinking, health-conscious lifestyle start-up. We have worked with them from their inception, developing branding, packaging, marketing, website and helping to bring their product to market. Since their launch in early 2015 they have won a number of awards including the 'Virgin Foodpreneur' award.
Sweet Virtues是一个具有创新思维，注重健康生活方式的创业公司。我们从一开始就与他们合作，开发品牌，包装，营销，网站，帮助他们将产品推向市场。自2015年初推出以来，他们已经赢得了包括“Virgin Foodpreneur”奖在内的多个奖项。

- Babushka泡菜包装 -

设计者：Wunderbar

Everybody loves pickles. And nobody does better pickles than your granny. Because she knows the secret ingredient – love. The only problem is that usually she packs her 'love' in very inconvenient huge and heavy glass jars. Meet Babushka with the new look at pickles packaging! Babushka is an easy but also very familiar way you can enjoy pickled tomatoes and cucumbers. Babushka – where tradions meet the future.

每个人都喜欢泡菜。没有人能比你的奶奶做得更好。因为她知道秘密的成分 - 爱情。唯一的问题是，通常她把她的“爱”包装在非常不方便的巨大而笨重的玻璃罐子里。Babushka用新的面貌满足泡菜包装！Babushka是一个容易且快速你可以享受腌西红柿和黄瓜的包装。Babushka - 传统迎合未来。

- 可口可乐（ACN）特别版瓶装 -

设计者： FP7 

Coca-Cola has always been the official sponsor of the Egyptian fans. In this football-mad nation. the national pastime has long been more than just a sport. This nation lives for football, however fans doesn't own their national team’s jersey.
可口可乐一直是埃及球迷的官方赞助商。在这个足球疯狂的国家。全国的消遣不仅仅是一项运动。这个国家的足球生活，但球迷不拥有自己的国家队的球衣。

- ADDA集装箱鞋盒包装 -

设计者：Prompt Design 

To communicate with modern teen community is a big challenge because of his own society, lifestyle, thoughts and preferences. This leads to a design of ADDA container shoe box. The ADDA container shoe box design is inspired by the transportation of raw material into the factory and our products to the customers. The design around the shoebox labeled with ADDA name looks robust and is a box-shaped drawer. 
由于他自己的社会，生活方式，想法和喜好，与现代青少年社区交流是一个巨大的挑战。这导致了ADDA集装箱鞋盒的设计。ADDA集装箱鞋盒设计的灵感来自原材料运输到工厂和我们的产品的客户。标有ADDA名称的鞋盒周围的设计看起来很健壮，并且是一个箱形的抽屉。

- Molecola 906090 可乐包装 -

设计者：Curve Studio

The aim of the project was to create an iconic bottle for Molecola, a 100% Italian cola. Curve Studio has decided to take some inspiration from the Italian’s style: fashion, elegance, cinema actresses such as Sofia Loren. The final result is a bottle with sexy and sinuous shapes. The finish of the glass Is a clear reference to fabric texture. The details make the difference, as in fashion.
该项目的目标是为Molecola（100％意大利可乐）创造一个标志性瓶子。Curve Studio决定从意大利风格中汲取灵感：时尚，优雅，电影女星如索菲亚·罗兰（Sofia Loren）。最后的结果是一个性感且蜿蜒形状的瓶子。玻璃的完成是一个明确的参考织物质地。细节决定了时尚。

- 夏牛乔苹果包装 -

设计者：潘虎

Eve ate the forbidden fruit and committed the original sin in the Bible, Isaac Newton discovered the law of gravitation when an apple fell onto his head and Steve Job is the brain behind Apple’s iPod, iTunes, iPhone and iPad changed the entire world.
夏娃吃了禁果，在圣经中犯下了原罪，艾萨克·牛顿发现了万有引力定律，当苹果掉到他的头上时，史提夫的工作就是苹果iPod、iTunes、iPhone和iPad的大脑，苹果改变了整个世界。

- 3 Rios（3 Rivers）葡萄酒包装 -

设计者：Moço

3 Rios (3 Rivers) is a wine born in the Minho - northern region of Portugal from Vinho Verde DOC. This wine was inspired by three rivers and created with the most influent vine varieties from each of these area. The Minho river with the Alvarinho vine variety, the Loureiro vine variety from the Lima river and the Avesso vine variety from the Douro river. The label 'invites' the consumer to discover the rivers using a detachable, looking for an interplay between the consumer and the wine history.
3 Rios（3 Rivers）葡萄酒是从葡萄牙北部葡萄酒产区Vinho Verde DOC 出产的葡萄酒。这款葡萄酒受到三条河流的启发，并以这些地区最具影响力的葡萄品种创造。有Alvarinho葡萄品种的Minho河，利马河的Loureiro葡萄品种和杜罗河的Avesso葡萄品种。标签“邀请”消费者用可拆卸的方式发现河流，寻找消费者与葡萄酒历史之间的相互作用。

- 钻戒盒包装 -

设计者：Andrew Zo

Hudson is a compact ring case that is roughly the size of a matchbox. It fits easily in the pocket and incorporates a beautiful pop-up effect making it perfect for proposals and special occasions. After having received a lot of interest from businesses with the Clifton Engagement Ring Case, Andrew slowly began working on a new design in 2015 hoping to provide businesses with an alternative. Designed for easy production, Hudson is shaped more like a traditional ring box with a slim profile of 2.5cm. It accommodates various ring sizes and is available in leather and a variety of finishes.
Hudson在一个紧凑的环的情况下，大约是一个火柴盒大小。它可以很容易地放在口袋里，并具有美丽的弹出效果，使其成为建议和特殊场合的完美选择。在收到Clifton订婚戒指案例的商家很多兴趣之后，Andrew在2015年开始慢慢开始新的设计工作，希望能为企业提供另一种选择。为便于生产而设计。Hudson形状更像是一个2.5厘米超薄外形的传统戒指盒。它可容纳各种大小戒指，可在皮革和各种饰面。

- 鸡尾酒包装设计 -

设计者：PB Creative Ltd

Single or double? A little tonic or up to the top? When it comes to mixing the perfect highball, we all know just how we like it. While cocktails-on-the-go are a great stopgap, they lack a certain bespoke sparkle. So, what can be done to move on from the ubiquitous one-size-fits-all version? FMCG trade magazine The Grocer asked brand-design agency PB Creative to rethink the world of ready-to-drink (RTD) cocktails. Here’s what happened when its team of innovators got muddling…
单身或双人？有点补品或到顶部？当谈到混合完美的高球，我们都知道我们是如何喜欢它。虽然鸡尾酒在这里是一个伟大的权宜之计，他们缺乏一定的定制闪光。那么，从无处不在的“一刀切”的版本中可以做些什么呢？快速消费品行业杂志The Grocer要求品牌设计机构PB Creative重新考虑即饮（RTD）鸡尾酒的世界。当它的创新团队混乱起来的时候，发生了什么......

- Keogh's 特级薯片包装 -

设计者：Brandpoint

Having crafted the original brand identity back in 2011, crisp and potato brand Keogh’s returned to Brandpoint in 2016 to review the design strategy in order to better reflect their traditional Irish roots, enhance standout in the ever increasing premium crisp category, and assume a high quality aesthetic.
2011年，品牌形象已经初露端倪，清脆的马铃薯品牌Keogh于2016年重返Brandpoint，以便更好地反映其传统的爱尔兰根源，加强在不断增长的溢价中脱颖而出的设计策略。清脆的类别，并承担高品质的审美。

The aim of the redesign was to communicate the Keogh’s unique proposition of handcooked crisps ‘Grown with love in Ireland’ on their family farm. This involved creating an entire suite of brand assets, from photography and illustration to an in-depth brand book piece, which have become the foundations of the new brand identity.
重新设计的目的是传达Keogh在他们的家庭农场中手工制作的薯片'爱尔兰爱尔兰'的独特命题。这涉及到创建一整套品牌资产，从摄影和插图到深度品牌书籍，这些已经成为新品牌标识的基础。

- 皇家礼盒包装 -

设计者：Ginger Monkey

Tom Lane developed this limited edition festive pack design for Royal Salute with the team at Pernod Ricard. The idea derived from ‘The Field of the Cloth of Gold’, a 1520 meeting between the kings of England and France. Taking inspiration from the awnings and fabrics of the occasion.

Tom Lane的节日包装设计与Pernod Ricard团队合作开发了皇家礼盒限量包装设计。从英国和法国的国王之间的1520年的会议“黄金布的领域”得出的想法。从场合的遮阳篷和织物中获得灵感。

- 伏加特创意包装 -

设计者：Zapata.pro

Vodka with caramel raspberry tribute to Christopher Lee, one of the most influential actors in horror movies. Inside the bottle floats a characteristic Dracula's teeth. The label is stamped in the form of dracula teeth that fits with the facing of the product. Its presentation in Halloween 2017 would be supported with wellcome-pack and led lights that make of this bottle a spectacular product.
伏特加与焦糖覆盆子致敬克里斯托弗李，恐怖电影中最有影响力的演员之一。瓶子里面漂浮着一种德古拉特有的牙齿。标签以德古拉齿的形式印制，适合产品的饰面。它在2017年万圣节的介绍将支持包装和led灯，使这个瓶是一个壮观的产品。

- SoulSpice香料包装 -

设计者：studiograu

Studio Grau created the brand design of SoulSpice. A new spice brand, that is good through and through. They not only pay their farmers fair prices but invest 50% of their profits back into social projects and the growing area. This way they can offer the highest quality of the spices and live sustainability. Together with their farmers they strive to cultivate original varieties to ensure the best taste and biodiversity. All the spices are imported in the whole and ground just before packaging.
Studio Grau创建了SoulSpice的品牌设计。一个新的香料品牌，这是很好的贯穿始终。他们不仅向农民支付公平的价格，而且还将50％的利润投入社会项目和种植面积。这样他们可以提供最高品质的香料和活的可持续性。他们与农民一起努力培育原始的品种，以确保最好的品味和生物多样性。所有的香料都是在包装前全部进口的。

- Bow Lock Brewery啤酒包装 -

设计者：DUSK

DUSK was lucky enough to be asked to develop this series of beer can designs for new London based Bow Lock Brewery. Punchy and vibrant patterned labels to reflect the same nature of these tasty beers!
DUSK很幸运提供的Bow Lock Brewery啤酒包装设计，被要求为新伦敦的Bow Lock Brewery开发这一系列的啤酒罐设计。充满活力和充满活力的图案标签，以反映这些美味啤酒的性质！

- Mrs. Wormwood gin 杜松子酒包装 -

设计者：Chad Michael Studio

A secret gin recipe taken to the grave that now, years later, has been mysteriously resurrected for all to enjoy. Bottled and distilled by Wormwood & Sons.
一个秘密的杜松子酒食谱被带到坟墓里，现在，多年后，已被神秘复活，所有人都享受。由Wormwood＆Sons瓶装和蒸馏。

- Chocolocuras松露包装 -

设计者：Supperstudio

The characters of Cuqui Cookies, Dark shark, Orange look .... and the rest of this chocolate truffles family, can change their heads and their bodies to create new ones and drive us crazy. The color and the naming of each product transmit notoriety and presence at the point of sale to the brand. Chocolocuras is impulsive, and fun.
Cuqui饼干，黑鲨，橙色的外观......和其他这个松露巧克力家族的人物，可以改变他们的头部和他们的身体创造新的，让我们发疯。每个产品的颜色和命名都会在品牌的销售点传递恶名。Chocolocuras是冲动和乐趣。

- 生活洗衣 - Anthem豪华洗涤剂包装 -

设计者：Anthem

The category of detergents is driven by scientific innovations, performance and cleaning power, but our clothes don’t get dirty that much anymore, our kids don’t play outside and we wash garments after a single wear. Our clothes need to be cared for instead of being repeatedly treated with chemicals in the regular wash.
清洁剂的种类是由科学的创新、性能和清洁力驱动的，能使我们的衣服不再那么脏了，我们的孩子不在外面玩耍，我们只穿一件衣服就洗衣服。我们的衣服需要保养，而不是在常规的洗涤中反复地使用化学药品进行处理。

（文章来源：全球包装与设计）

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