《中国日报》报道：天津西青产业转型升级 农产品电商取得新进展
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《中国日报》关于西青区辛口镇沙窝萝卜电商发展的新闻报道说：沙窝萝卜是天津市西青区知名农产品品牌，是国家地理标志产品，至今有300多年栽培历史，自上世纪30年代起就出口到香港地区、日本和东南亚各国，蜚声海内外，1970年周恩来总理将1公斤传统小花沙窝萝卜籽种作为国礼送给朝鲜领导人金日成，沙窝萝卜就此成为“国礼沙窝”。沙窝萝卜还先后获评天津市非物质文化遗产、津门老字号、国家驰名商标等荣誉，是西青区乃至天津市的骄傲和荣耀。
经与知名电商企业京东以及农业领军企业新希望合作，沙窝萝卜电商将占据今年总销售量的1/2，电商的繁荣使全国各地的群众直接以最快的速度品尝到最经典以及最纯正的沙窝萝卜，同时西青区下大力气打造生态环境整治，精品的沙窝萝卜的纯正和保真也受到全球网友的追捧。
下面请您收看《中国日报》的原版英文报道：
“We have invested heavily to team up with ... JD, top delivery company China Post and market leader NewHope, in a bid to secure topnotch channels.”
Ren Xiuyuan, Party secretary of Xinkou township in Tianjin
A farmer works at a Shawo radish greenhouse in Xinkou township of Tianjin>LI RAN / XINHUA
Shawo radish, which has gained a reputation in China as a major culinary ingredient for State banquets since the 1970s, shipments are expected to see a 20 percent growth this year due to online sales,according to an official in Xinkou township of Xiqing district in Tianjin municipality.
The radish variety is also set to maintain its lead position in online sales of local agricultural products in the city, said local agricultural authorities. This year, Shawo radish sales are expected to be worth 400 million yuan ($56.9 million), with online sales accounting for over 50 percent of the total.
Ren Xiuyuan, Party secretary of Xinkou township,attributed the growing market presence to the region’s efforts to build online channels with market leaders. “We have invested heavily to team up with leading ecommerce giants like JD, top delivery company China Post and market leader New Hope, in a bid to secure topnotch channels, which is key to online sales,” he said.
“This year, the strengthened partnership with companies will open new growth avenues for us,” he said.
Shawo radish is an ideal example of how online firms are powering agricultural product sales in China. Statistics indicated that during the first three quarters of this year, China’s online agricultural products sales hit 282.4 billion yuan, up 26.4 percent yearonyear, according to the Ministry of Commerce.
An industry expert, however, said that Shawo’s success is hard to replicate because of its large investment, including “up to 400 million yuan from the government to protect the local ecology and environment” and the amount spent on patent protection.
From next year, Shawo radish will have “origin marks” and the variety will be available only through the JD platform, to ensure its authenticity.
Han Yuanqing, general manager of Tianjin Quality Xiaozhan Rice Development Co, told China Daily that despite the company’s rice, Risibrand Xiaozhan rice, sales rising by 10 percent this year, he is feeling the pinch due to fake products.
In fact, the fake Xiaozhan rice varieties have crimped the contri bution from online sales to the total despite being one of the first to make products available through such channels.
Wang Zhongqin, a professor of ecommerce at the Tianjin Chengjian University indicated that several ecommerce companies for, agricultural products have shut shop in Tianjin in recent years as it is hard for them to continue spending money on leading online portals as it takes some time for the authentication of quality products and patent protection.
Qian Fangli, director of the divi sion of electronic commerce and information under the Ministry of Commerce, said in a previous inter view that despite the strong growth in the online sales of agricultural products, many companies in the sector are still reliant on favorable policies and capital support.
11月18日，在第一个“沙窝萝卜日”，西青区辛口镇第十二届沙窝萝卜节在天津沙窝萝卜文化体验馆隆重开幕，本届萝卜节以“国礼沙窝 小花荣耀”为主题，提出“让独具特色的正宗‘老味道’重回舌尖，让传统小花沙窝萝卜重返荣耀”的新目标；开幕式后，为期两个月的沙窝萝卜采摘体验、农特产品假日集市等活动也由此拉开大幕。在现场的众多嘉宾与移动互联网上的沙窝萝卜的粉丝们，一起见证了沙窝萝卜“开拔”的喜庆时刻。
沙窝萝卜日
沙窝萝卜是天津市知名农产品品牌，是国家地理标志产品，至今有300多年栽培历史，自上世纪30年代起就出口到香港地区、日本和东南亚各国，蜚声海内外，1970年周恩来总理将1公斤传统小花沙窝萝卜籽种作为国礼送给朝鲜领导人金日成，沙窝萝卜就此成为“国礼沙窝”。沙窝萝卜还先后获评天津市非物质文化遗产、津门老字号、国家驰名商标等荣誉，是西青区乃至天津市的骄傲和荣耀。
西青区区委常委、组织部部长张晓彬在开幕式上致辞，为“沙窝萝卜”“小花萝卜”强力发声，他讲到传统小花品种是沙窝萝卜300年代代传承的经典，她之所以有资格成为国礼，离不开辛口镇特有的“蒙金土、运河水、勤劳人”；当前萝卜市场品种繁杂，以假乱真现象比比皆是，导致劣币驱逐良币，传统沙窝萝卜传承保护面临危机。
据介绍，传统沙窝小花萝卜“不同于流行的水果萝卜，不仅甜辣可口、回味悠长，还具有杀菌、祛痰、止咳、利尿等功效。《本草纲目》中记载：‘萝卜能下气、定喘、止气痛’，这才有‘冬吃萝卜夏吃姜，不用大夫开药方’等民间谚语。”
张晓彬部长指出，为深入落实乡村振兴战略，辛口镇计划利用3至5年时间，深度挖掘小花萝卜的药用价值，大力提升小花萝卜的国礼品质，不断提高小花萝卜的市场认可度和辨识度，吸引更多农户愿意种植传统品种，把最好的产品回馈给喜爱沙窝萝卜的朋友们，并“坚信只要齐心协力、开拓创新、砥砺奋进，辛口镇的明天会越来越好，辛口镇人民的生活也会越来越幸福。”在领导高瞻远瞩、令人振奋的致辞后，来宾们共同为第十二届沙窝萝卜节启幕。
乡村振兴的关键是产业振兴，为了加快推进沙窝萝卜产业化、品牌化、高端化发展，实现沙窝品牌的资源和价值共享，本届萝卜节还组织了商标授权仪式、重大项目签约仪式。参加签约仪式的企业中，新希望、京东、邮政、顺丰、天津国旅等知名企业赫然在目，体现出国礼沙窝萝卜对知名企业的强大吸引力。
在开幕式的间歇，主办方还为来宾准备了舞龙、腰鼓等富有地方特色的文艺节目，抖音网红们也全程记录了开幕式盛况，还到种植户基地参与了萝卜采摘活动。在开幕式分会馆内，有高级厨师现场制作、教授萝卜烹饪技巧、食用方法，有剪纸非遗传承人现场剪出各种精美萝卜造型，还有沙窝萝卜文创衍生品展示，受到与会嘉宾的热烈欢迎。
据介绍，今年沙窝萝卜节已连续成功举办了12届，今后沙窝萝卜节固定在每年11月18日“沙窝萝卜日”这天举办。
参加此次活动的有西青区区委常委，组织部，区农委，区商务局，区文化和游局，区委宣传部，区融媒体中心主要领导及西青区辛口镇党委政府领导班子成员。
中央、天津市各大主流媒体，以及西青区融媒体中心记者采访报道了沙窝萝卜节开幕式盛况，各大网络媒体平台进行了现场直播，今日头条抖音的网络达人们也纷纷点赞天津西青沙窝萝卜。
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