If that isn’t punishment enough, plans are now in place to link the current system with cellular technology, so offenders will also be sent a text message with a fine as soon as they are caught crossing the road against traffic lights.
Intellifusion, a Shenzhen-based AI company, is working with local cell phone carriers and social media platforms, such as WeChat and Weibo, to develop the technology, South China Morning Post reported.
“Jaywalking has always been an issue in China,” Wang Jun, the company’s director of marketing solutions, said. “[It] can hardly be resolved just by imposing fines or taking photos of the offenders. But a combination of technology and psychology… can greatly reduce instances of jaywalking and will prevent repeat offences.”
In April 2017, Shenzhen traffic police introduced the facial recognition technology and LED screens to shame and deter jaywalkers. The 7 million-pixel cameras capture images of people illegally crossing the road. The facial recognition software then identifies the citizen against a database and displays their photo alongside their family name and some of their government identification number on the screen.
Last month, Shenzhen traffic police said they identified over 13,930 offenders at one busy intersection in the 10 months since the screen was installed.
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