CMF设计师必读书目推荐（二） | 英文版

产业的发展离不开CMF（色彩、材料、工艺）

 1 

Colour Hunting

How Colour Influences What We Buy, Make and Feel

Written by Jeanne Tan
Frame Publishers

English

目前CMF设计军团&萨米工业云有成立汽车（内饰、智能、CMF等）、手机CMF、家电（CMF、智能等）、色彩（色彩、渐变色等）等产业交流群，有想加群的朋友可以加群主微信13480765097，备注要加入的微信群。

Colour plays a vital role in our visual experiences and affects senses, while shaping our actions subconsciously.

For millennia, artists and designers have utilized colour to express ideas and emotions in everything from the frescoes and textiles of ancient civilizations to the haute couture and digitally created architecture of today. Colour plays a vital role in our visual experiences and affects senses such as feeling and taste, but it also shapes our actions subconsciously.

Colour Influences What We Buy, Make and Feel explores the very depths of the subject.

The book is categorized into three chapters. In the first chapter, ‘Commerce' (buying/ selling), experts cast a light on colour trends and dissect the use of colour in branding messages. The following chapter, ‘Aesthetics' (making), offers an insight into the conceptual use of colour, as well as the challenges and techniques entailed when applying colour to a wide range of materials. The relationship between body, mind and colour forms the focus of the 'Wellbeing' (feeling) chapter. Additionally, facts about colour interspersed throughout the book trace what colour has meant to people and cultures down through the ages in every part of the world.

This book takes us on a colourful journey, hunting out and broadening our horizons into the immense potential of colour. With an appreciation of every nuance, tone, tint and shade, the possibilities are truly infinite.

Features

• In-depth analyses of colour research and colour experimentation in design, architecture, fashion, and art.

• Interviews with well-known professionals, including Leatrice Eiseman of the Pantone Color Institute, Louisa Hutton of Sauerbruch Hutton Architects, Hella Jongerius and Liz Griffiths of Missoni.

• 300 stunning photos and illustrations.

About the Author

Architectural, design and travel journalist Jeanne Tan has written for publications such as Wallpaper*, Surface, Metropolis, I.D., Bright, Phaidon Atlas of 21st Century Architecture, Time Out Amsterdam, Holland Herald (KLM), Mark and Frame. She is currently an editor of the Dutch design news website Design.nl and is the Europe correspondent for Inside Australian Design Review.

Designer Hedwig van Onna develops colour concepts for interior design, the health care industry, and multisensory projects. A graduate from the Design Academy Einhoven, van Onna now lectures at several Dutch Design Academies. She also curates and compiles the work of young designers and graduates. Together with Hanneke Kamphuis she has written editorials for Frame magazine and compiled the book Atmosphere: the shape of things to come.

Hanneke Kamphuis is a designer and design consultant focusing on designing prints and developing colour and material concepts. She graduated from ArtEz, the Arnhem Academy of Art, the fashion department.

 2 

CMF Design

The Fundamental Principles of Colour, Material and Finish Design

Written by Liliana Becerra

Frame Publishers

English

In this first book about the rather young discipline, the author consolidated its key principles, so that they can be consulted, referenced and utilised by both design students and professionals.

Only when the perfect balance between visual beauty and functional performance is achieved, can a product provide a consistent and successful user experience. The discipline of CMF design focuses on designing and specifying colours, materials and finishes to support both functional and emotional attributes of products. The work of the CMF designer combines aesthetics and practical knowledge of materials and technologies with intangible human perceptions of value.

This area of design expertise is increasingly in demand. Consumer product manufacturers have an enhanced awareness of its great potential for diversifying product portfolios at relatively low costs, while still maintaining a similar or the same product shape, functionality or tooling. It can work as a key avenue to create a sense of novelty and higher value propositions. From a marketing perspective, CMF design is a valuable tool when it comes to positioning products, collections and categories according to market tiers and consumer segmentations. 

Introducing the CMF process and detailing the areas of colour, material and finish design, this book serves as a valuable source of information about this emerging professional discipline and its fundamental principles.

Features

• This is the first book that outlines the key principles of this emerging discipline.

• Includes Q&As with CMF design experts.

• Case studies of companies that successfully apply CMF design make this a thorough reference book.

• Specialised source of information for both students as professionals.

About the Author

Liliana Becerra is an independent design strategist, professor, writer and curator based in Los Angeles, CA, United States. Through her studio, Becerra and her team of global experts advise Fortune 500 companies and brands on the recognition of global insights, trends and their articulation into strategic design opportunities. She is also faculty member of the Product Design Department at the Art Center College of Design in California, where she teaches design research, design insights and colour, material and finish design.

2019国际CMF设计大会

主题：溯本归源

时间：2019年10月22日

地点：深圳中海凯骊酒店

规模：800+人

主办机构：国际CMF设计大会组委会、深圳市设计联合会

发起机构：国际CMF设计大会组委会、CMF设计军团、萨米设计研究、广州设计周、色哲色彩顾问

历届大会，来自德国、日本、美国、加拿大、英国、瑞典、韩国等国家；华为、三星、小米、oppo、vivo、广汽、上汽、现代、本田、东风、大众、一汽、北汽、吉利、长安、美的、博世、西门子、科勒、格力、海尔、苏泊尔、TCL、创维、奥克斯、WGSN、Pantone、比亚迪、富士康、科思创等国内外知名品牌，围绕宏观设计思考、CMF、社会趋势、色彩、材料、工艺、图案纹理、CMF设计教育、CMF战略管理、CMF构建、CMF应用等进行专业探讨。

一、大会议题及嘉宾

拟定议题	拟邀请嘉宾	行业
大会组委会致辞	李亦文、潘长学、刘振	高校科研组织
CMF专委会成立仪式	任克雷、李亦文、潘长学、刘振等
首本中文CMF设计书籍发布	黄明富 Samy	CMF
《CMF设计模型与CMF行业未来发展》
汽车行业中的内饰设计	国际知名汽车品牌内饰总监 法国	汽车
汽车行业中的外饰设计	国际知名汽车品牌外饰总监  意大利	汽车
多行业下的CMF设计融合与实践	Grace Boicel 瑞典	手机
2021～2022年设计趋势发布	WGSN趋势专家  英国	趋势
CMF设计在运动用品中的创新与应用	Robbie Fuller  美国	运动
CMF中的色彩设计与未来色彩趋势发布	Timo Rieke 教授 德国	色彩
装饰技术释放设计力量	库尔兹技术专家	材料
CMF设计教学在院校中的探索与思考	艺术与设计学院院长	高校科研
家居行业中的CMF设计	国际知名家居设计专家 米兰	家居
未来加工制造新型技术与工艺	Georg Fischer  瑞士	技术 设备

二、报名方式

1：长按二维码登记报名

2：加活动负责人廖小姐微信报名，备注“大会”

廖小姐：18925218739（同微信）

往期国际CMF设计大会活动回顾，视频时长1分44秒，请放心观看~~

推荐阅读：

18926006016（马先生）  15019499516 （黄先生）   

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海尔、美的、格力、西门子、奥克斯、小天鹅、海信、康佳、TCL、松下、奥马、长虹、飞利浦、创维、莱克、科沃斯、苏泊尔、史密斯、美菱、九阳、海派、仁宝、罗技、华硕；Apple、华为、小米、三星、OPPO、联想、中兴、vivo、酷派、魅族、乐视、Motorola、传音、努比亚、奇酷360、一加、美图；微软、intel；宝马、大众、广汽、北汽、上汽、一汽、长安、长城、吉利、海马、江淮、比亚迪、奇瑞、现代、中车、陕汽、东风、潍柴、蔚来、泛亚、小鹏、宝沃、伊狄达、开云、同捷科技；佳普、老板、正大、模德、奥普、樱花、欧普、欧派、顾家、华帝；杜邦、库尔兹、巴斯夫、陶氏、PPG、苏威、阿克苏诺贝尔、3M、艾文德、LG；武汉大学、天津大学、东南大学、湖南大学、吉林大学、江南大学、东华大学、同济大学、中央美院、天津科技、天津工业、广州大学、南京艺术学院、浙江理工、浙江工业、中国地质、南京理工、南京航空航天、北京理工、西南交通、广东工业、华南理工、华南工业、华南农业、安徽农业、哈尔滨理工大学；北京服装学院色彩设计研究中心、中国流行色协会、中国色彩中心、爱色丽&潘通、丽华创新制造、江南大学&卡秀堡辉联合创新实验室、荣格、YANG DESIGN等诸多业界同仁，分别来自家电、3C、汽车、家居、资源方、学术界、第三方平台、设计企业等，共同探索CMF，助力行业发展。

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