产业的发展离不开CMF（色彩、材料、工艺）
外文来源 | Canva官网
2020年即将来临，意味着又将会出现很多新的设计趋势。2020 is just around the corner, which means the world of design is about to see a host of new trends in the design space.
目前CMF设计军团成立了产品色彩交流微信群，诚邀设计师及对色彩爱好者们加入，长按如下二维码或加群主微信13480805861，备注“色彩”，加入产品色彩交流微信群，与行业人士一同交流。
但是色彩的趋势是怎样的呢？两位设计专家：分别是来自北卡罗来纳州夏洛特市的品牌和图形设计工作室Charm Creative的Dora Blaskievich，以及创意机构Someoddpilot的资深设计师，芝加哥艺术学院视觉传达设计讲师Frederick Eschrich，正预测未来一年色彩世界中的重大变化。But when it comes to color, what are those trends going to look like? Two design experts—Dora Blaskievich of Charm Creative, a branding and graphic design studio in Charlotte, North Carolina, and Frederick Eschrich, senior designer at creative agency Someoddpilot and lecturer in visual communication design at the School of the Art Institute in Chicago, to get their predictions on what’s going to be big in the world of color in the upcoming year.提及设计，色彩是最具有影响力的一种元素。同时也是产品给到外界一种最直观的质感表现，色彩的选择至关重要，你需要慎重对待，当然这里是包括流行色的选择。When it comes to design, there’s no single element more impactful than color. The colors you incorporate into your design can completely change the look, feel, and perception of your work—which is why you need to choose your colors wisely.And that includes choosing colors that feel on-trend.但“流行”的概念是在不断变化的，如果你想让你选择的色彩符合这种概念，你就需要时刻关注设计界的动向及什么样的色彩趋势正慢慢浮现，以此来作为来年的首选标准。But the definition of “on-trend” is constantly changing, and if you want your color palettes to fit that definition, you need to keep your finger on the pulse of what’s going on in the world of design—and what color trends are emerging as the go-to standard for the upcoming year.所以，2020年的流行色到底是什么？让我们来一起看一下一些比较重要的色彩趋势，并思考如何将这些趋势融入到你的设计中？So, when it comes to color, what is “on-trend” going to mean in 2020? Let’s take a look at some of the biggest color trends predicted for the upcoming year—and how you can incorporate those trends into your designs: 一、平静的自然灵感的主色调
图 这些给人凉爽感的绿色调来自自然灵感，让人内心平静，图片来源于PANTONE
我们生活在一个以技术为中心的文化里，我们不断地受到信息、干扰和似乎无穷无尽的新技术的轰炸，这些都需要我们的精力去应对。We live in a tech-focused culture. We’re constantly bombarded by information, distractions, and a seemingly endless array of new technology that demands our attention.进入2020年，这些所谓的技术信息会让很多人感觉到很大的压力和不知所措。这也就是为什么明年最重要的色彩趋势之一是在混乱中找到平静的意义所在。But as we move into 2020, all that tech is making a lot of people feel overwhelmed and stressed out—which is why it makes sense that one of next year’s biggest color trends is all about finding calm within the chaos.世界三大涂料公司（百色熊、宣伟、PPG）近期都发布了《2020年色彩趋势调色板》，其中一个很明确的主题就是，色彩的灵感多来自户外环境（主要是指绿色和蓝色），这正与我们目前所处的环境相对立，而是呼唤一种平和、宁静、安宁之感。Three of the world’s largest paint companies (Behr, Sherwin Williams, and PPG) recently released their 2020 color palettes, and there’s a clear theme across the board—colors inspired by the great outdoors (mainly greens and blues) that act as an antithesis to our tech-centric culture and evoke a sense of peace, calm, and tranquility.PPG涂料品牌高级色彩经理迪·施洛特说：“技术发展越快，它提供的便利越多，我们就越多地寻求能够给我们的生活带来缓慢和真实的活动、体验和生活方式。”“对简单和逃避技术的需求，在一定程度上是因为消费者渴望像中国瓷器这样的蓝色，让我们更接近海洋和天空等自然元素——在任何空间创造宁静。”“The faster technology moves and the more convenience it offers, the more we seek activities, experiences and lifestyles that impart slowness and realness into our lives,” said Dee Schlotter, senior color manager, PPG paint brand, in a recent Forbes article. “The need for simplicity and escapism from technology is, in part, the reason that consumers are craving blues like Chinese Porcelain that bring us closer to natural elements such as the sea and sky—creating serenity in any space.”
虽然这些涂料公司更专注于室内设计领域的色彩趋势预测，但自然灵感的色彩趋势已经在其他领域引起了轰动，这一趋势预计将持续到下一年。And while these paint companies are focused on predicting color trends in the world of interior design, the nature-inspired color trend is already making waves in other design arenas—a trend that’s projected to extend well into the upcoming year.如何将这种趋势融入到你的设计中？
当你为了设计选择调色板时，寻找一些自然灵感的色调，比如绿色、蓝色、乳白色和棕色等，它们将对你的观者起到一个平静，抚慰的效果。人们迫切需要一种宁静——你的设计(和调色板)越能激发这种感觉，它在来年就越流行。When choosing color palettes for your designs, look for nature-inspired shades—like greens, blues, creams, and browns—that is going to have a calming, soothing effect on your viewer. People are in desperate need of tranquility—and the more tranquility your designs (and color palette) inspires, the more on-trend it will feel in the upcoming year.自然灵感的主色调将在2020年无处不在，其中包括LOGO设计，用大自然的色彩来作为一种LOGO模板，比如“绿叶环境LOGO”或“蓝浪环境LOGO”。Nature-inspired color palettes are going to be everywhere in the design world in 2020—and that includes logo design. Embrace the colors of nature (and design an on-trend logo) with one of Canva’s logo templates, like the Green Leaves Environment Logo or the Blue Waves Environment Logo.
二、醒目的斑斓的色彩
正如前面所介绍，中性色（黑白灰绿蓝等）主色调将成为2020年的一个大趋势。但是，根据Blaskievich介绍，富有刺激性的色调也可以成为趋势。“传统意义上来讲，人们可能认为这些色彩搭配会发生冲突，比如红色搭配浅粉、荧光粉搭配长春花色（蓝色和紫色颜色之一）”，但是这些搭配创造了大胆的美学，同时不乏异想天开和俏皮性。As mentioned, neutral color palettes are set to be a big 2020 color trend.But, according to Blaskievich, in-your-face color palettes are going to be just as on-trend. “There is also an emergence of pairing colors that are traditionally considered clashing: Red with light pink, or neon pink paired with periwinkle,” says Blaskievich. “These pairings create a bold aesthetic, but one that is also whimsical and playful.”
如何将这种趋势融入到你的设计中？
不要害怕，大胆地使用你的颜色，但是成功运用这种趋势的关键是什么呢?是建立一种平衡。将醒目的斑斓的色彩与中性色调搭配，在视觉上会更具冲击力。Blaskievich说道：“选择一种或两种鲜艳/大胆的颜色，剩下的就交给中性色吧”“中性色可以让更明亮的颜色发光，同时让观者的眼睛得到休息。”Don’t be afraid to go bold with your colors, but the key to using this trend successfully? Balance. Pairing bold, contrasting colors with neutrals can help tone done the intensity of the palette, making for a design that feels visually impactful—and not visually overwhelming. “Choose one or two vibrant/bold colors, and let neutrals do the rest,” says Blaskievich. “The neutral colors will allow the brighter colors to shine, as well as let the eye of the viewer have a break.”结合这种醒目的斑斓的色彩，是2020年比较有趣的一种色彩趋势，特别是在社交媒体领域，做一种社交图形的模板，例如绿色和粉红色的照片和蓝色、紫色、橙色的图形组合。Combining bold, contrasting colors is set to be one of the most fun color trends in 2020—and what better place to experiment with fun colors than social media? Embrace contrast (and have fun with it!) with one of Canva’s social graphic templates, like the Green and Pink Photo or the Blue, Violet, and Orange Shapes .
三、PANTONE 2020色彩趋势
谈到设计及色彩趋势，你就不能不提PANTONE，他们是世界领先的色彩权威机构。每年，PANTONE的年度代表色都引领着各个设计领域的潮流，从时尚到美观，再到室内和平面设计。近期，PANTONE发布了2020春夏时装周的趋势报告和它的流行色调。You can’t talk about design and color trends without talking about Pantone. Pantone is the world’s leading authority on color—and every year, their go-to colors (including their famed Color of the Year) drive trends in every design arena, from fashion to beauty to interior and graphic design.Recently, Pantone released its Fashion Week Spring/Summer 2020 trend report and the go-to color palette with it.
那么这个主色调中都包括哪些颜色呢？有大量的橙色、红色和蓝色（12种首选色彩），以及四种经典的中性色彩：云雀黄、海军西装蓝、亮色白、火山灰。
据潘通色彩研究所的色彩专家指出，2020 春夏色彩表达了我们对熟悉感与亲密感的渴望，传递一种舒适轻松的氛围，友善愉悦而且能够感受到彼此联结，但与此同时，仍不忘呼应这是个强调表达个性化自我特质的时代，因此我们在熟悉喜爱的色彩故事中也加入了一些特殊的转折，包括幽默、现代、娱乐的元素。According to Pantone, “Colors for Spring/Summer 2020 New York express our desire for a sense of the familiar. Friendly and relatable, a palette of colors that conveys a sense of ease. At the same time, in this era of personalized self- expression, this palette of recognized favorites uses the familiar to take some unique twists and turns highlighting elements of humor, modernity, and entertainment.” 四、色彩与纹理的搭配
可以看到，2020年将会诞生很多色彩趋势，但另一个趋势是，除了色彩本身，还有色彩与纹理的搭配组合。Clearly, there are a number of color trends that are set to be big in 2020. But another trend that’s set to hit in the upcoming year goes beyond color—and, instead, is about pairing color and texture.
当你做设计的时候，要跳出常规的思维模式，不要仅仅局限于选择颜色；相反，要想一些新颖有趣的方法来搭配色彩和纹理。比如在蓝色中加入金属光泽，使之更有效果；将纹理注入到中性色中，为柔和的设计增添视觉趣味等。创造性地将不同的颜色和纹理组合在一起，你最终会得到什么?即2020年，你的设计将完全符合潮流趋势！When creating your designs, think outside the box and go beyond just choosing colors—and, instead, think about new and interesting ways to combine color and texture. Add a metallic polish to a blue for a more impactful finish. Infuse texture to neutral colors to add visual interest to an otherwise muted design. Get creative in the way you bring together different colors and textures—and what you’ll end up with? Designs that feel completely on-trend in 2020.还有几个月的时间就到2020年了，明年的色彩趋势已经逐渐显现。在仅剩的时间内我们还要做什么？那就是赶快行动起来，迎接新一年的色彩趋势，把你的设计提升到一个新的水平！There are still a few months to go until 2020, but the color trends from the upcoming year are already starting to emerge. So all that’s left to do? Get out there, embrace the color trends of upcoming year, and use it to take your designs to the next (2020-inspired) level!推荐阅读：
艾仕得发布：年度全球汽车色彩流行报告，中性色主导80％市场
趋势专栏：迷人的虹彩色
色彩解读：中日熟语中“青”的色彩意象比较
CMF作为企业深入研发实力与前瞻服务能力的重要特征，目前正处于蓬勃发展的时代，个人、企业、高等院校，都在积极关注CMF的学习、应用与教育。想要学习CMF技能，将CMF融入到企业的产品与流程，开设CMF课程，可关注由CMF设计研究院举办的CMF设计研修班，包含CMF涉及专业课程，详情如下：CMF设计研修班第五期特别课程2020年3月
广东 · 深圳<6800/人，名额有限>1）设计师（工业设计、结构、CMF、平面、品牌、色彩、室内、服装、色彩纹理、C&T等）。2）工程师（材料、工艺、工程、设备）。3）企业：高管、采购、产品经理、企划、设计总监、设计经理。4）高校：系主任、青年教师、在读博士、研究生、本科同学等。5）产线负责人：调色、操作、试制人员等。
报 名 流 程
1. 提交报名表
2. 审核登记
工作人员收到报名表，将通过微信、电话与学员进行报名核实，并进行详细课程沟通。3.更多详情请咨询请备注“ CMF设计研修班 ”添加电话：18926006016 马国瑞
关于CMF设计军团：CMF行业第一平台，由Samy团长黄明富创办，致力于推动CMF行业发展，专注于CMF探索研究与分享传播。为主机厂提供CMF创意资源支持；为供应商提供精准业务对接；为高校提供CMF教学支持；为设计师提供交流平台，分享对CMF的践行与感知，详询可加军团微信：CMFDESIGN999（请备注姓名、需求）
为探索CMF深度与广度，提升行业水平，军团邀请到：
海尔、美的、格力、西门子、奥克斯、小天鹅、海信、康佳、TCL、松下、奥马、长虹、飞利浦、创维、莱克、科沃斯、苏泊尔、史密斯、美菱、九阳、海派、仁宝、罗技、华硕；Apple、华为、小米、三星、OPPO、联想、中兴、vivo、酷派、魅族、乐视、Motorola、传音、努比亚、奇酷360、一加、美图；微软、intel；宝马、大众、广汽、北汽、上汽、一汽、长安、长城、吉利、海马、江淮、比亚迪、奇瑞、现代、中车、陕汽、东风、潍柴、蔚来、泛亚、小鹏、宝沃、伊狄达、开云、同捷科技；佳普、老板、正大、模德、奥普、樱花、欧普、欧派、顾家、华帝；杜邦、库尔兹、巴斯夫、陶氏、PPG、苏威、阿克苏诺贝尔、3M、艾文德、LG；武汉大学、天津大学、东南大学、湖南大学、吉林大学、江南大学、东华大学、同济大学、中央美院、天津科技、天津工业、广州大学、南京艺术学院、浙江理工、浙江工业、中国地质、南京理工、南京航空航天、北京理工、西南交通、广东工业、华南理工、华南工业、华南农业、安徽农业、哈尔滨理工大学；北京服装学院色彩设计研究中心、中国流行色协会、中国色彩中心、爱色丽&潘通、丽华创新制造、江南大学&卡秀堡辉联合创新实验室、荣格、YANG DESIGN等诸多业界同仁，分别来自家电、3C、汽车、家居、资源方、学术界、第三方平台、设计企业等，共同探索CMF，助力行业发展。
CMF设计军团免责说明：本文仅代表作者本人对于行业的个人看法，作为分享交流。本文引用的图文、数据等其它内容，来源于网络或公开资料，版权归原作者及原出处所有，仅用于学习之用。任何商业盈利目的均不得使用，否则产生的一切后果将由您自己承担。如需转载，请与军团联系。
点击阅读原文，在线购买CMF工具，提升工作效率！