Viral LED Screen in Xi'an! 西安裸眼3D超级屏亮相了！
Incredible LED screens in Xi'an, Chengdu, Chongqing & Seoul have been going viral around the world !
Xi'an
西派国樾 CITYPARK
Xi'an Software New City, Hi-Tech District
▲Xi'an·CITYPARK 3D Stereoview Super Screen
西安·西派国樾裸眼3D超级屏
▲Xi'an·CITYPARK 3D Stereoview Super Screen
西安·西派国樾裸眼3D超级屏
This so-called stereoview 3D technology isn't new - these tricks of the eyes can be traced back to the Renaissance, where three-dimensional pictures were seen from a fixed angle in some paintings on the roof of churches.
所谓的裸眼3D技术，最早可追溯到文艺复兴时期，一些教堂顶上的画作，从固定的角度即可看到立体的画面。
即使是慢动作，倾泻的海浪也不违和。让人从2D图像中看出3D的“震撼”。
▲Xi'an·CITYPARK 3D Stereoview Super Screen
西安·西派国樾裸眼3D超级屏
▲Xi'an·CITYPARK 3D Stereoview Super Screen
西安·西派国樾裸眼3D超级屏
This 3D stereoview super screen is about 300 square meters in size, with a total of nearly 20 million pixels, which is close to the size of a basketball court.
西安这块裸眼3D超级屏幕大小约300平方米，屏体总像素近2000万，接近一个篮球场大小。
▲Xi'an·CITYPARK 3D Stereoview Super Screen
西安·西派国樾裸眼3D超级屏
The whole screen adjusts its brightness automatically according to the sun's movement throughout the day, preventing it from causing discomfort pedestrians eyes walking through.
整块屏幕都会根据太阳的移动而自动调节亮度，以防对外来过往的行人、车辆造成视觉上的不便。
而播放的创意视觉3D内容，由曾获得过莫比国际广告奖、LIA伦敦国际广告奖等国际权威奖项的全球顶尖视效创意公司「点石数码」提供。
To make this all happen, complex algorithms must be calculated - which takes over a month for the numbers to be crunched. This means that every single second is extremely expensive - but that's the price of mind-blowing visual effects!
▲Xi'an·CITYPARK 3D Stereoview Super Screen
西安·西派国樾裸眼3D超级屏
Location
This is the first 3D super screen in northwest region, is not only a super cool site for selfies, but also is calling card for Xi'an. It offcially opened on December 12, and can be visited at any time!
Chengdu
Recently, a gigantic 90-degree curved LED digital signage installation, set above a retail space close to Sino-Ocean TaiKoo Li, went viral online and has become a visitor hotspot. The screen also shows different 3D-effect videos, including a Star Trek-like spaceship emerging from the screen into the space in front of it.
Best viewed from an angle, the glasses-free ‘3D’ video wall has been a top-five trending topics on Sina Weibo, a Chinese social media network that is similar to Twitter, during a Chinese national holiday. The effect of depth, which gives the illusion that the spaceship is flying out of the building is achieved without special devices and glasses but can only be viewed from a certain angle.
Check out a video below
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Credits - Douyin: 332834944
Chongqing
Just a week after Chengdu's LED screen went viral, another one Chongqing popped up. At a Guanyinqiao shopping mall, a 3D spaceship 'flies' out of a large LED screen, a scene which apparently can be seen every night from 8 to 10:50pm.
The city has unveiled plans aimed at jazzing up the Liziba Station even further by adding a giant, 300-square-meter LED screen to the entrance which will make it appear as though the train is passing through a “hot pot,” Chongqing’s signature dish.
Check out a video below
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Credits - Douyin: fanfan73496
On Weibo, netizens are aghast, writing that the effect looks “terrible,” like a “disaster zone,” and have likened the whole plan to “drawing legs on a snake” (画蛇添足), a Chinese idiom for overdoing it.
Seoul
Social media users have compared the video wall to landmark Samsung 8K digital signage in Seoul, South Korea, where video activations from creative agency d’strct have included a giant anamorphic wave and a giant toy.
This video clearly shows the similarities
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Sources: Avinteractive, Shanghaiist, HeyExpat, Chengdu Expat, 西安扑通