Man print faces on masks to help people recognize each other
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Have you ever been in a situation that you passed by some people you know, but you didn't recognize them because they were wearing a mask? Well, I haven't, but according to Binesh Paul:
"Many times, I had to tell my name in order for the people to recognise me. So, I thought that if we can print on a T-shirt, why not print a face on a face mask. However, that has been beneficial, too. People are now able to recognise me easily even with the mask on," said Paul.
A high-resolution photograph of the customer is taken either using a phone or a digital camera and the portion that the mask covers is cropped out. The cropped portion is printed on an A4-size paper. Using sublimation and heat transfer technology, the image is superimposed on a cloth mask. The entire process takes around 15-20 minutes, according to Paul. The same process can be used on substrates such as card, paper, fabric or plastic.
Paul said that it initially took a while to take off, but in less than a week of introducing the customised masks, he has already sold over 3,000 masks and has another 5,000 orders in his kitty.
▲ "Several people have started visiting the shop to get their faces printed, once it started trending," said Paul.
The masks sold at his studio are dual-layered with faces imprinted on them. Paul said that he is planning to introduce triple layer and N95 masks in his portfolio soon. According to Paul, his family has been in the photography business for almost 55 years, they started with compact wedding albums. Paul added that soon after his innovative mask went viral on social media, he got orders from Kuwait and USA as well.
▲ The customised masks can be printed within 15 minutes and costs 5.65 RMB per mask
During the start of the lockdown, like other printers in India, Paul didn't have any business and his studio remained shut for almost a month. However, with the growing demand for unique face masks, he hopes to revive his business soon. "We have to convert each crisis into an opportunity," Paul suggested.
Source: PrintWeek
All Images Credit: PrintWeek
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