CRPE双周青年学者论坛NO.347

腾讯会议 

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CRPE“双周青年学者论坛”

（NO. 347）

题  目：Peer Recognition and Content Provision Online

报告人：汪通   博士   英国爱丁堡大学商学院

主持人：叶兵   副教授   浙江大学经济学院

时   间：2021年3月12日（星期五）

              晚上  20:00 -21:30             

摘  要

This paper provides both theoretical and empirical studies on the incentive effect of peer recognition on online content provision. Our theoretical model illustrates how an influencer strategically reacts to various platform policies. Using unique data from the largest Chinese Question-and-Answer platform, we analyse the content provisions of all the influencers with more than 10,000 followers on the platform over two years. Using an instrumental variable approach, we find that a simple OLS method is likely to under-estimate the incentive of peer recognition for content provision because the reputational and privacy concerns make the badge policies counterproductive. Our findings suggest that while badges in the Q&A platform make it easier for users to identify the quality of an influencer, those badges that include a strong connotation may also limit the content contribution since influencers have concerns about their reputation management and privacy. The paper indicates from an empirical perspective that platforms’ attitudes towards real-name policies may depend on the trade-off between incentives for content creation and content regulation. Policies based on reputation and privacy may have a backlash against policies that encourage traffic. 

报告人简介

汪通博士现为爱丁堡大学商学院商业经济学助理教授，北京大学汇丰商学院客座教授。他在图卢兹经济学院获得经济学博士学位，在来爱丁堡大学工作之前，他在欧洲大学学院担任让.莫奈研究员，从事规制和竞争政策分析的研究工作。他的研究兴趣主要在数字经济、区块链机制设计和应用，以及高科技在公司金融上的应用。他的部分研究已经发表于European Journal of Finance, Journal of Economic Theory， and Journal of Industrial Economics等学术杂志。