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Why didn't the British royal family find this trademark problem?

SOLUTIONS SolutionsConsulting 2022-10-30


On September 8, at 6:30 British time, Buckingham Palace released a sad news: Queen Elizabeth II of the United Kingdom passed away at the age of 96.


The Queen has reigned for 70 years who is the longest reigning monarch in British history. And she is a true century old people.



The portrait of the Queen of England aged 8-85 has appeared on the banknotes of 34 countries or regions. She is the most frequently featured person on the world's banknotes.

Canada 1935 Edition

 - at 8


Canada commemorates her accession to the throne as queen - at 25



at 84




But no one thought it, the head portrait similar to the Queen of England has been registered as a trademark in my country.

In 2003, Chen applied for a number of avatar trademarks who from Hong Kong, one of trademark which was registered in 2006.

In addition to the similarity in appearance, the two pictures are also similar in the light and shade of the hair and the style of the crown.

After the successful registration of the trademark and after two transfers, the current trademark rights belong to Beijing Yuantai Company.

This Queen's trademark has not been successfully registered.

In fact, Guangzhou Yuantai Company applied for a trademark similar to the Queen's head portrait in 2011, and it was registered in 2012. At present, the trademark has been renewed and another transfer has occurred. And the new trademark owner has not yet been announced.




The British royal family has always paid attention to the image, but did not pay attention to the two queen’s logo. Instead of objecting, they let them continue after ten years.


Trademark tips

A registered trademark is valid for ten years from the date of approval of registration. Renewals are available twelve months prior to the expiration of the validity period, and each renewal is still valid for ten years. The number of renewals is unlimited.


If no application is made within this period, a grace period of 6 months may be granted. If the renewal of the registration is not filed within the grace period, the Trademark Office will cancel the registered trademark and make an announcement.


Trademark is amazing!


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If you need more about trademark information, feel free to contact SOLUTIONS. We will be glad to assist you.

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