Year of the Brick: Check Out Lego's Special CNY Sets

With Chinese New Year celebrations now less than a month away, a slew of companies are busy associating themselves with red and gold imagery and visions of idyllic family life in the run up to the holiday. But toymakers Lego have an early frontrunner for our favorite bit of Spring Festival commercialization with not one but two Lunar New Year-themed sets.

One allows you to build a moving Lego dragon dance troupe:

The other enables you to recreate all the pressure and arguments of a meal with the family in Lego form:

Lego’s push for Chinese New Year relevancy comes complete with Lego hongbao, Lego lanterns, and, err, a figure in a pig suit?

Doesn’t seem like these are going to be available in stores outside of Asia, but they are on sale right now via Lego’s Tmall shop and in Lego stores in China — the dragon dance set is 599RMB and the New Year’s Eve feast set is 699RMB.

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