查看原文
其他

▓▓▓▓▓▓▓▓▓▓▓▓▓

404黑客 404黑店 2022-01-19


3月27日,联合国向全球发起“抗疫”创意Brief;4月11日,我们决定以中国创意人身份参赛,与一位身在武汉的老朋友楚阳合作,当我们联系到他的时候,他刚结束武汉70多天的隔离,在开往上海的高铁上。


从创意到执行,满打满算不到72小时,我们完成了4个创意,还好一切都不算晚。此刻不需要掌声,只是希望这些创意能解决哪怕一丢丢的社会问题。


01

-Designed by ChuYang-

#COVID-19 Bubble Film


Squeeze the bubble film is a common way for people to release their stress. During the COVID-19 outbreak, people who stay at home, they need to vent emotions to release their pressures. We made a decompression stuff “COVID-19 Bubble Film”, one broken bubble means one victory. And the Disposable hand sanitizer is coming out from the bubble film, we can also clean our hands. Moreover, cooperating with express companies, we can apply COVID-19 bubble film to the packaging, and the delivery can convey the safe awareness.

 新冠气泡膜 


捏气泡膜,是人们解压的一种常见的方式。疫情期间,宅在家的人,太需要发泄来缓解内心的压力。我们制作了一个解压神器#新冠气泡膜,每一次捏爆它,都意味着一次胜利。随着气泡里的免洗洗手液溅出来,解压的同时顺便清洁手部。此外,联合快递公司,将新冠气泡膜应用在包装里,用快递传递安全意识。便于撕开的新冠气泡膜,也可随身携带,随时随地解压清洁。

02

-Designed by 404黑店-


#Alone Together


I believe that no one desires freedom, reunion and partying more than now. COVID-19 divide “us” into each lonely “me”. We use “/” to separate “us”, “we”, “our” as our creative thought. But we want to say the situation is temporary. Just hang on, we can beat the COVID-19 finally.

 我们一起隔离 

相信没有人比现在更渴望自由、相聚和轰趴。COVID-19让“我们”分割成每一个孤独的“我”,创意上我们用分隔符分开了“我们”但这些都是暂时的,只要再坚持一下,一定可以战胜COVID-19.

03

-Designed by 404黑店-


#I'm not a Terrorist


COVID-19 is not scary ,the scary thing is the panic it brings to us. The panic made us treat COVID-19 patients as if they were “terrorists”.The thing behind these scary faces,is the patients' denouncing: “I’m not a terrorist,but a victim!” Go to the WHO official website to donate, and come together to help the COVID-19 patients.

 我不是恐怖分子 


病毒并不可怕,可怕的是它带来的惶恐。面对病毒的惶恐,让我们对待新冠肺炎患者,就像面对「恐怖分子」一样害怕。这些看似恐怖肖像的背后,其实是患者们无声的声讨:我不是恐怖分子,而是受害者!现在去WHO官网参与捐赠,一起帮助新冠肺炎患者们。

04

-Designed by 404黑店-

#Keep Safe Space


The keyboard is a tool which can write and convey messages. We use computer, mobile phone and typewriter as creative carriers, and combined “space” and “COVID-19” together,hope to appeal to everyone to maintain the necessary safety space for 7 people.

 保持安全空间 


键盘是书写和传递信息的工具,我们用电脑、手机、打字机上的键盘作为创意载体,把“空格键”(SPACE)和COVID-19中的数字命名做结合,呼吁大家保持必要的7个人的安全空间。



点击右下角“在看”或转发至朋友圈
让世界看到中国创意人的力量


404黑店,2019年4月4日成立

长安城第一家广告创意黑店

我们虽然长得黑,但创意很直白

有这样一群创意黑客

正在用创意创造一种信仰


您可能也对以下帖子感兴趣

文章有问题?点此查看未经处理的缓存