Vogue Model Kicks Up Another Chinese Beauty Debate

Another model’s looks have kicked up a beauty debate on the Chinese internet, hot on the high heels of Zara’s frecklesgate incident. A few days ago, Vogue featured London-based Chinese model Gao Qizhen on their Instagram.

It wasn’t long before comments flooded in on both the original Instagram post and on Chinese social media, especially Weibo.

Many focused Vogue's choice of the words “singular beauty”, criticizing the international media outlet for “exoticizing” Asian models while selecting traditionally pretty white models. One user wrote, “You’re giving people a weird idea of what Chinese people look like.”

Others praised Gao’s uniqueness and urged critics to “diversify their aesthetics,” blaming narrow ideas of beauty enforced by beauty apps and influencers.

This controversy lands two weeks after freckled supermodel Liu Jingwen was lambasted (and then praised) for her look in Zara’s latest makeup campaign.  For a look at that controversy, hit "Read more" at the bottom of this message.

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