KFC Opens Outlet Dedicated to Communist Hero

The revolution may not be televised, but maybe it’ll be deep fried. Fast food chain KFC has taken its "localization" to new levels by opening a restaurant in Hunan province dedicated to Chinese Communist hero Lei Feng.

March 5 is “Learn from Lei Feng Day” in China, whereby citizens are reminded of the iconic soldier’s dedication to the Communist cause, a dedication that may or may not have been heavily embellished for propaganda purposes. These days, this usually means being told about the virtues of being community-minded and doing your “duty” for the country — State propaganda service Xinhua calls Lei an “altruism paragon“. KFC have decided to lend their (obesity-inducing?) weight to this cause by introducing Lei Feng-themed initiatives in the figure’s home province of Hunan.

Lei Feng

These include the opening of a Lei Feng outlet in the Hunanese capital of Changsha, and the “long-term promotion of Lei Feng values”, according to the site Changsha Shequ Tong. In addition to putting on “educational” activities for young children inside the fried chicken restaurant, KFC has committed to allowing street cleaners from across the province to rest up and get a glass of water in its outlets free of charge.

Cover photo: A KFC branch not in Changsha, by Maxime Lebrun on Unsplash

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