Prophet x BOE | Technology Brings Art to Life
Image source: BOE
On November 7, 2018, BOE, global leader in display and IoT technology, hosted the Innovation Partner Conference (BOE IPC 2018) in Beijing. The second generation of BOE’s iGallery was unveiled.
What inspired BOE to create iGallery? George Yao, Executive VP and COO at BOE, shared his inspiration and vision at IPC.
“As a leading manufacturer of high-tech displays, we wanted to use our technology to give new lives to the many art treasures often secluded in museums and art galleries and bring them to every home in China. We wanted to make art and culture more accessible and more interactive to broaden the perspective and sensibilities of children and parents of the rising and more sophisticated middle class.”
With this vision, BOE began its exploration, and created iGallery. The iGallery is an innovative display and technology which allows consumers to easily download and enjoy art masterpieces at home, with the convenience of voice interface, mobile APP, AI and cloud database, bringing art and culture to the more discerning Chinese middle class.
Image source: BOE
Prophet has partnered with BOE since 2017 to assist with the development of iGallery from business model, brand strategy, value proposition to digital transformation and retail experience.
Prophet x BOE PlayStudio
“We are excited by the wonderful achievement at BOE, our longtime partner, and especially by the launch of iGallery with its new APP and AI functionalities, seamlessly bringing the best of art into every home. The Prophet team is proud to be a part of such an exciting journey. By leveraging digital and technology, we democratize art and culture in China – a true demonstration of digital transformation,” stated Benoit Garbe, Senior Partner at Prophet.
About BOE
Founded in April 1993, BOE Technology Group Co., Ltd., is an IoT company providing intelligent interface products and professional services for information interaction and human health. BOE’s three core businesses are Display and Sensor Devices, Smart Systems and Healthcare Services. In 2017, BOE’s yearly new-patent applications amounted to 8678, 85% of which are invention patents. In total, BOE had over 60,000 usable patents, ranking among the top of the industry. In the first half of 2018, BOE increased new-patent applications by 4,810 and patent licenses by 2,611.
About Prophet
Prophet is a consultancy that helps clients find better ways to grow by focusing on three important areas: creating relevant brand and customer experiences, driving accelerated growth strategies and leveraging digital as a transformative force in their business. We operate differently than other consultancies, blending insight, strategy and creativity with an optimistic yet pragmatic approach. We have partnered with some of the world’s most successful companies, including AB InBev, Anta, Suning, China Eastern, Cathay Pacific, Marriott, AIA, Bank of East Asia, IBM, Samsung and Emart. With ten global offices and more than 350 experts in marketing, innovation, digital and design, we are able to bring together the right people with the right experience to solve our clients’ business challenges.
For more information about Prophet, visit Prophet.com.
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