Prophet Drives Growth in Asia Winning 7 Transform Awards
Prophet, the leading global brand and marketing constancy, was honored with 7 awards, including 4 Gold awards, at Transform Awards Asia-Pacific 2018, the prestigious international award recognizing excellence in brand development. The awards gala was held on November 20, 2018, at W Hotel in Hong Kong, China.
Prophet’s work was recognized with 7 awards for its excellence in brand strategy, design and innovation across a range of industries, including:
Its work with Emart (L'Escape)
GOLD award in the ‘Best strategic/ creative development of a new brand’ category
and GOLD award in the 'Best visual identity from the travel, leisure and tourism sector’ category
Its work with Sun Life
GOLD award in the ‘Best creative strategy’ category
Its work with Furrion
GOLD award in the ‘Best visual identity from technology, media and telecommunications’ category
and SILVER award in the ‘Best brand development project to reflect changed mission/ values/ positioning’ category
Its work with Formula E
SILVER award in the ‘Best visual identity from the travel, leisure and tourism sector’
and BRONZE award in the ‘Best brand evolution’ category
“We are extremely excited for the recognition of Transform Awards and for Prophet’s outstanding work in Asia. We are honored to have worked with many innovative and inspiring clients in this dynamic market. By bringing together customer and business insights, data intelligence, bold creativity, and a bias toward action, we continue to help our clients to achieve uncommon levels of growth and realize true digital transformation,” said Jay Milliken, Senior Partner and Asia Regional Lead at Prophet.
Each year the Transform Awards celebrate excellence to award and applaud pioneers in branding, experience and digital transformation. The recognition sets the industry benchmark on the most innovative, creative and successful branding work across the world. Prophet’s distinctions stand as a testament to the team’s consumer-centric, optimistic yet pragmatic approach in helping its clients to find better ways to grow.
Together with 9 wins at Transform Awards Europe 2018, this recognition follows closely two significant wins for Prophet this year. Prophet was also named as one of the 'Best Management Consulting Firms' by Forbes three years in a row and was also awarded the 'Brand Consultancy of the Year' (Silver), 'Design Agency of the Year' (Bronze) and 'Best Agency Culture' (Bronze) at the 2018 Agency of the Year Awards held by Marketing Magazine.
With a fast-growing regional team, Prophet is experiencing increasing demand for deeper insight, expertise and solutions from leading multinationals and businesses as they look to expand in the Asia market, while at the same time Asian and Chinese brands continue to go global. Prophet is committed to helping businesses navigate the complex landscape and ongoing digital transformation of the Asia and global market.
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Project Highlights
L’Escape: Boutique Hotel in the Heart of Seoul
Brand & Experience
Shinsegae Hospitality Group had ambitious plans to expand its footprint in the hotel space. They needed a differentiated and compelling brand strategy to drive exceptional hospitality and food & beverage experiences in a crowded hospitality space with shifting consumer expectations around luxury.
Prophet worked with Shinsegae to define a winning brand portfolio that optimally captures distinct opportunities in the Korean travel market, with clearly defined roles and relationships for each of their hospitality brands. Creating a boutique hotel in Seoul was a key part of the strategy and L’Escape was born.
“An excellent creative concept to stand out in a crowded market. Excellent execution and sophisticated attention to detail."
"Love the style and the creative development that has taken place. The brand identity is rich with luxury and really makes me want to take a trip there."
- Transform Awards Judging Panel
Revitalizing the Sun Life Brand in Hong Kong
Brand & Experience
Sun Life Financial, a Canada-based financial services company primarily known for life insurance, has been operating in Hong Kong for more than 125 years, but they realised their potential for growth was limited by very low awareness among potential customers in the market as well as an uninspiring brand story.
Prophet developed a focused and creative approach to help Sun Life break through the clutter. At the heart of the initiative is the inspiring, optimistic message: “Be everything you want to be.” The execution focused on the “#Be Campaign” across television, print, and out of home locations like billboards and Hong Kong’s busy MTR. The campaign worked well in English, but it also translated very well into Cantonese, the dominant language in the Hong Kong market.
The impact was two fold: increased awareness among potential customers, but also a renewed sense of energy and purpose for the brand among Sun Life employees and the agents that interact directly with customers.
“Very competitive market sector. Excellent research and understand of brand value translated to not only a strong brand but a vehicle to really engage the target audience."
- Transform Awards Judging Panel
Furrion：Making the Future Perfect
Brand & Experience / Digital Transformation
Furrion spent 13 years as a leading manufacturer of audiovisual equipment, appliances and power solutions for specialty vehicles, luxury RVs, yachts and consumer industries. It was looking to take the next step by not only expanding their offering — but expanding their audience as well.
By closely working with Furrion’s three founders, we helped them uncover ideas and insights that allowed us to articulate a powerful brand purpose. Prophet brings the Furrion brand to life by translating its key qualities visually intoa wordmark that embodies the spirit and drive to make the future perfect. The brand launched to universal acclaim in January 2017 at The International Consumer Electronics Show (CES) in Las Vegas.
”I really like the 'F' sign and pattern. It's simple, yet very effective with its flexibility for application."
- Transform Awards Judging Panel
About Prophet
Prophet is a consultancy that helps clients find better ways to grow by focusing on three important areas: creating relevant brand and customer experiences, driving accelerated growth strategies and leveraging digital as a transformative force in their business. We operate differently than other consultancies, blending insight, strategy and creativity with an optimistic yet pragmatic approach. We have partnered with some of the world’s most successful companies, including AB InBev, Anta, Suning, China Eastern, Cathay Pacific, Marriott, AIA, Bank of East Asia, IBM, Samsung and Emart. With ten global offices and more than 350 experts in marketing, innovation, digital and design, we are able to bring together the right people with the right experience to solve our clients’ business challenges.
For more information about Prophet, visit Prophet.com.
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