Design Our Sustainable Future: IDI 2020 - Shanghai Edition
IDI
意大利品牌设计展
IDI Italian Design Icons 2020 – Shanghai Edition took place between November 20th-22nd at the Liang Project Gallery of the M50 area of Shanghai, successfully showcasing a series of esteemed designers, architects, CEOs and university professors discussing what a greener future might look like when combining style and sustainability made in Italy.
2020意大利品牌设计展–上海展于11月20日至22日在上海M50艺术园区的Liang Project画廊举行。活动期间，一系列知名设计师、建筑师、企业CEO与大学教授在此发表演讲，共同探讨如何将意大利制造的风格与可持续性结合起来，以创造一个更加绿色的未来。
The purpose of the event, which originated from an idea of DP Group and organized by Eastant Communication & Events, was to create a fully immersive experience through the exhibition, lectures, press conference and networking occasions among the Italian, Chinese and international communities.
意大利品牌设计展源自 DP 集团的创意，由亦适达市场营销策划负责策展及组织，旨在通过展览、讲座、新闻发布会和一个为中意乃至国际社会之间的交流创造的活动，营造一种沉浸式的文化体验。
On Saturday, the 21st of November, the representatives of IDI 2020’s Brands outlined their vision on style and sustainability.
而在11月21日，IDI 2020新闻发布会召开之时，IDI 2020参展品牌代表分别借此机会概述了他们对风格和可持续性的愿景。
Consul General Mr. Michele Cecchi joined for the opening remarks, highlighting the importance for Italian companies to continue designing the tools for sustainable high-quality solutions for the future, may they be within the automotive, robotics or manufacturing industries.
意大利驻沪总领事陈琪先生致开幕词，强调意大利公司应该持续为实现未来的可持续、高质量解决方案设计更多智能工具及设备，尤其是在汽车、机器人及制造业。
Mr. Davide Bruschi, General Manager of Casappa, explained that they decided to showcase the Casappa Smart Power System during IDI 2020 not only as “it’s one of the most representative products of Casappa”, but also because “it’s the tangible result of Casappa’s main technology drivers of Digitalization and Energy-Saving”.
凯斯帕液压中国区总经理戴伟德先生解释说，他们决定在本届IDI展示凯斯帕智能动力系统，不仅是因为它是凯斯帕最具代表性的产品之一，更因为它是凯斯帕数字化和节能主要技术驱动力的有形成果。
Mr. Gaetano Cantalupo, CEO of Comau China & Asean, pointed out how “Comau recognizes the importance of the product’s design not only in terms of aesthetics but also functionality”, as well as highlighting how Comau is getting increasingly closer to sustainability thanks to their environmental management system through which they aim to achieve zero pollution.
柯马的中国&东盟区总经理康德洛先生指出，柯马充分认识到产品设计的重要性不仅体现在美观上，还体现在功能上，他同时也强调由于具有严格的环境管理系统，柯马正在逐步实现可持续发展，他们的目标是最终实现零污染。
For Ducati, Mr. Fabrizio Cazzoli, Head of Ducati China, explained the choice of exhibiting their new Scrambler 1100 Pro and the Ducati approach to sustainability, which “starts from the beginning of the development phase, in the production and the final product itself”, and further enhanced by the fact that more than 90% of Ducati motorcycles are made of recyclable materials.
杜卡迪中国区负责人法布里奇奥先生则解释了他们选择展示最新的Scrambler 1100 Pro摩托车的理由与杜卡迪保持可持续发展的方法，表示可持续一直贯穿杜卡迪产品的开发阶段和生产过程，直到完成最终产品本身，并举例说明，超过90%的杜卡迪摩托车由可回收材料制成的。
Mr. Ermanno Vitali, General Manager of FAAM China, said that sustainability in the battery industry means higher and better efficiency of a battery system, he also pointed out the 3 main drivers in the industry, where the R&D and industrial design of FAAM product is highly involved, which is environmental, performance, and endurance.
宜兴法阿姆工业电池有限公司总经理韦大力先生表示，电池行业的可持续性意味着电池系统的更高和更优的效率，他还指出，法阿姆产品的研发和工业设计涉及到三个主要驱动因素，即环保、高性能和耐久性。
iGuzzini Regional Director APAC, Mr. Luca Tarsetti, focused on the fact that iGuzzini’s design is a combination of design and application of innovative technologies, along with iGuzzini’s commitment to making a positive contribution by creating concrete, measurable and far reaching targets in terms of sustainability.
依古姿妮照明亚太区总监卢卡·塔赛提先生重点介绍说，依古姿妮的设计是包含创新技术的设计与实际应用的结合，依古姿妮致力于通过在可持续性方面制定具体、可衡量和影响深远的目标，来为进一步实现可持续发展做出贡献。
Mr. Lorenzo Maffioli, Managing Director of Itema, pointed out how “garments must be sustainable and comfortable, and of course, of high quality”. In order to achieve this, Itema is working together with their customers and the value chain to make not only their products but also their processes more sustainable “to promote the idea and the realization of a greener weaving and textile global industry”.
意达董事长兼总经理洛伦佐·马菲奥利先生指出，服装必须是可持续的和舒适的，同时也应是高质量的。为了实现这一目标，意达正与积极与客户进行沟通，使其从产品到生产线都能实现可持续，以实现创造一个更环保的纺织全球产业的梦想。
The Managing Director of Maserati China, Mr. Mirko Bordiga, explained that “Maserati is constantly pursuing the path of sustainable mobility” as highlighted by their development works on electrification as well as by their first hybrid model, New Ghibli, along with the new Maserati GranTurismo and GranCabrio, which will the Brand’s first line of cars to adopt 100% electric solutions.
玛莎拉蒂中国董事总经理薄嘉铭先生解释说，玛莎拉蒂一直在追求可持续的道路，这一点从产品开发就可以明显体现出来，玛莎拉蒂的第一款混合动力车型New Ghibli，以及GranTurismo和GranCabrio这两个采用100%电动解决方案的新系列产品，都是玛莎拉蒂探索可持续化发展的有力证明。
Mr. Giuliano Menassi, CEO of Pirelli APAC, said that “Pirelli takes sustainability as one of its fundamental strategic development levers and it’s what Pirelli has been dedicated to with its tires throughout their lifecycle”. This is also reflected in Pirelli’s new Cinturato P7 which was showcased during IDI 2020, as the new innovative product launched in China this year.
倍耐力亚太区首席执行官梅纳西先生表示，倍耐力将可持续性作为其基本战略发展之一，倍耐力生产的轮胎在整个生命周期中也一直致力于实现这一目标，IDI 2020期间展出的新款Cinturato P7产品也很好地反映了这一点，这是今年在中国推出的一款创新产品。
Technogym’s Sales & Marketing Director-Consumer, Ms. Liyan Ye, explained how, although Covid-19 tremendously traumatized the world economy, Technogym still planned to launch a brand new product line to serve market needs. The reason why they joined IDI 2020 was “to demonstrate our support and to be among those who strive to contribute time and effort to advocate their grand vision and the value of design”.
泰诺健中国区家用客户市场销售及市场总监叶丽燕女士解释道，尽管新冠疫情给世界经济带来了巨大的创伤，泰诺健仍然计划推出一条全新的产品线来满足市场需求。选择参加IDI 2020的原因是希望加入这个贡献时间和精力来倡导自己的宏伟愿景和设计价值的集体，以展示自己对可持续性的支持。
For UFI Filters Group, Mr. Simone Trazzi, APAC COO, highlighted how one of the company’s mottos is “we are the producers of Filtering Technology for our planet”. UFI Filters has, in fact, been conscious of the environment through their products to eliminate pollution and harmful gases while being still innovators of cutting edge technology, as demonstrated by the fact that UFI supplies filters for many of the F1 teams.
UFI Filters 亚太区首席运营官西蒙尼·泰泽先生强调了公司的座右铭之一是“我们是地球过滤技术的生产商”。事实上，UFI Filters已经在以通过自己的产品清除污染和有害气体的方式践行着这一点，同时他们作为众多F1车队的过滤器供应商，也是尖端技术的革新者。
The weekend concluded with the presentation of awards to our most prestigious icons, the awards represented both their impact on our audience throughout the event as well as their commitment to the topic of “Style & Sustainability”. The award for The Most Trending Brand was awarded to iGuzzini, who showcased their amazing lighting installation for the enjoyment of all attendees throughout the three day exhibition. The final award for The Most Influential Speaker went to Mr. Giuliano Menassi, CEO of Pirelli APAC, reflecting his company’s positive impact on the environment and sustainable business practice.
展览上，我们也向本届展览中最负盛名的品牌和演讲者颁发了特别奖项，以体现他们在整个活动中对观众的影响力，也表彰他们对“风格与可持续性”这一主题所做出的诠释。依古姿妮获得了“最佳进步品牌”奖，在为期三天的展览中，依古姿妮展示了其令人惊叹的照明装置，供所有参展者欣赏。倍耐力亚太地区首席执行官梅纳西先生获得了“最具影响力演讲者”的奖项，以表达对倍耐力积极促成可持续性的商业实践的肯定。
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