IDI Recap | Shanghai Edition 2021

ITALIAN DESIGN ICONS

IDI Italian Design Icons 2021 – Shanghai Edition took place between November 26th-28th at ZiWu Modern Art Base in the heart of Shanghai. This sixth edition focused on “Design & Materials: The Power of Creativity and Performance” and gathered Iconic brands and Partners to showcase the best products of Made in Italy.

意大利品牌设计展2021-上海站于2021年11月26-28日在上海人气聚集地誌屋Modern Art Base举办。第六届IDI着眼于“设计与材料：感受创意和性能的力量”这一主题，并集合了标志性品牌与伙伴们，重点展示“意大利制造“的最佳产品。

The purpose of the event, which originated from an idea of DP Group and organized by Eastant Communication & Events, was to create a fully immersive experience through the exhibition, panels discussions in both English and Chinese, press conferences and networking occasions among the Italian, Chinese and international communities. 

意大利品牌设计展源自于DP集团的创意，并由亦适达市场营销策划公司组织举办。旨在通过展览、中英文圆桌论坛、新闻发布会以及意大利、中国和国际社会之间的交流场合，打造一个沉浸式的体验

Design & Material:

The Power of Creativity and Performance

This year new activities have been introduced to make IDI more interactive. Friday and Sunday, namely the first and last day of IDI, hosted several panel discussions in English and Chinese during which renowned speakers from different industries shared valuable insights about design in all its forms, including “The Art of Sustainable Architecture”, “Design Points of Views”, “Fusion Design: Experience the World from Home”, “Designing Our Homes: From Materials to Innovation”, “Healthcare: Performance Made in Italy”. Among some of our esteemed guests were designers, architects, CEOs, institutions and design studios, such as Vudafieri Saverino Partners, Istituto Marangoni, Quarta & Armando,  Y.Z. Design, and Hemboo. In addition, thanks to live streaming on WeChat, more than 2000 people could also follow the event online.

今年举办了新形式的活动，使得IDI更具互动性。周五和周日，即IDI的第一天和最后一天，举办了多场中英文圆桌论坛，在此期间来自不同行业的知名演讲者分享了关于各种形式的设计的宝贵见解。其中包括"可持续建筑的艺术"、"设计万花筒"、“中西合璧设计：在家里感受世界"，"设计我们的家：从材料到创新"，"医疗护理：意大利性能的展现"。在我们一些尊敬的嘉宾中，有设计师、建筑师、首席执行官、机构和设计工作室，如沃普设计咨询（Vudafieri Saverino Partners）、马兰戈尼学院（Istituto Marangoni）、问和答建筑设计咨询（Quarta & Armando）、研哲建筑装饰和胡润汉竹文旅集团。除此之外，微信上进行了直播，超过2000人也可以在线关注此次活动。

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On Saturday, the 27th of November, the session was opened by the Vice Consul General of Italy, Rocco Carlo Genchi, to represent the support of the Italian Consulate General in Shanghai to this event. Then, the CEOs and representatives of IDI Shanghai 2021’s Brands outlined their efforts on creativity and performance during individual lectures, followed by a press conference attended by more than 40 selected journalists. To be interviewed by media there were Davide Bruschi for Casappa, Gaetano Cantalupo for Comau, Fabrizio Cazzoli for Ducati, Ermanno Vitali for FAAM, Luca Tarsetti for iGuzzini, Lorenzo Maffioli for Itema, Mirko Bordiga for Maserati, Paolo Ghirga for Pirelli, Alberto Sessolo for RadiciGroup, and Simone Trazzi for UFI Filters Sofima.

11月27日星期六，意大利副总领事Rocco Carlo Genchi发表开幕致辞，以代表意大利驻上海总领事馆对本次活动的支持。随后，2021上海IDI品牌的首席执行官和代表在其个人演讲中概述了他们在创造力和业绩方面的努力，紧接着是由40多名特邀记者参加的新闻发布会。接受媒体采访的有来自凯斯帕的戴维德（Davide Bruschi）、柯马的康德洛（Gaetano Cantalupo）、杜卡迪的Fabrizio Cazzoli、法阿姆的韦大力Ermanno Vitali、依古姿妮灯具的Luca Tarsetti、意达的Lorenzo Maffioli、玛莎拉蒂的薄嘉铭Mirko Bordiga、倍耐力的Paolo Ghirga、兰蒂奇集团的Alberto Sessolo，以及欧菲滤清器的Simone Trazzi。

Mr. Davide Bruschi, Managing Director of Casappa, explained the product showcased this year at IDI, namely the E-Pump, “the most advanced electrohydraulic solution of Casappa in 2021”, to well represent that “the aspect of product performance, innovation capabilities and technology upgrade” of which Casappa is capable of are unanimously recognized in China and worldwide.

凯斯帕总经理戴维德先生解释说，今年在IDI上展示的产品，即电控泵，是"2021年凯斯帕最先进的电液解决方案"，很好地代表了凯斯帕在 "产品性能、创新能力和技术升级 "方面的能力在中国和全世界得到了一致的认可。

For Ducati, Mr. Fabrizio Cazzoli, Head of Ducati China, explained that the choice of exhibiting a real Ducati Corse MotoGP bike was to celebrate the excellent performance for which Ducati has been awarded the MotoGP Constructors‘ title during the last two MotoGP Championships, in 2020 and 2021 respectively. This goes to confirm that “style, performance, sophistication and trust are the key values of Ducati’s mission”.

杜卡迪中国区负责人Fabrizio Cazzoli先生解释说，选择展出一辆真正的杜卡迪Corse MotoGP摩托是为了庆祝杜卡迪在蝉联两届MotoGP锦标赛的制造商总冠军的优异表现。这证实了 "风格、性能、精致和信任是杜卡迪使命的关键价值"。

Mr. Ermanno Vitali, CEO of FAAM China, highlighted how much “materials are an essential part of the quality and performance of a battery” to guarantee “the best energy saving performance”, as demonstrated by the fact that “FAAM uses up to 30% less energy consumption when charging compared with standard technology and this is possible thanks to the use of best quality raw materials”.

法阿姆中国的首席执行官韦大力先生强调了"材料是电池质量和性能的重要组成部分"，以保证 "最佳的节能性能"，这一点体现在 "与标准技术相比，FAAM在充电时的能耗降低了30%，而这是由于使用了最优质的原材料。

iGuzzini Regional Director APAC, Mr. Luca Tarsetti, focused on the importance of design in lighting “not only as an aesthetic feature, but also as the design and application of innovative technologies, research, study of new materials and new solutions”, which represent the strategic levers of iGuzzini.

依古姿妮灯具亚太区域总监Luca Tarsetti先生着重强调了设计在照明领域的重要性，"设计不仅是一种美学特征，还包括创新技术的设计和应用、研究、新材料和新解决方案的研究"，这代表了依古姿妮的战略杠杆。

Mr. Lorenzo Maffioli, Managing Director of Itema, pointed out how Itema and its advanced technology “combine together design and creativity with materials” thus allowing their customers to produce “precious and beautiful fabrics” and “make their creativity come true”.

意达公司总经理Lorenzo Maffioli先生指出，意达及其先进技术 "将设计和创意与材料结合在一起"，从而使他们的客户能够生产 "珍贵和美丽的面料"，并 "使他们的创意成为现实"。

The Managing Director of Maserati China, Mr. Mirko Bordiga, explained the choice of exhibiting the latest MC20, developed by the Maserati Innovation Lab and produced at the historic plant in Modena, so of course, 100% made in Italy. Maserati “through the choice of quality materials, exploits all of the potential of carbon fibre without any sacrifices with regard to comfort.”

玛莎拉蒂中国总经理薄嘉铭先生解释了选择展出最新MC20的原因，该车由玛莎拉蒂创新实验室开发，在摩德纳的历史悠久的工厂生产，因此当然是100%意大利制造。玛莎拉蒂 "通过选择优质材料，在不牺牲舒适度的前提下，发挥了碳纤维的所有潜力"。

Mr. Paolo Ghirga, CTO of Pirelli APAC, said that materials are an important factor of sustainability, “one of the basic development strategies of Pirelli”. Strict requirements are applied throughout the whole lifecycle of Pirelli products, including raw materials collection, manufacturing, product use and end of tyre life.

倍耐力亚太区首席技术官Paolo Ghirga先生表示，材料是可持续发展的重要因素，"是倍耐力的基本发展战略之一。严格的要求贯穿于倍耐力产品的整个生命周期，包括原材料收集、制造、产品使用和轮胎寿命结束。 

Mr. Alberto Sessolo, Country Manager of RadiciGroup, highlighted how performance is key for the business. Thanks to an extensive experience in polymer compounding and a recognized skill at optimizing materials, RadiciGroup is able to meet the requirements of various applications especially in the technical fields.

RadiciGroup的国家经理Alberto Sessolo先生强调了性能是业务的关键。由于在聚合物混合方面的丰富经验和公认的优化材料的技能，兰蒂奇集团能够满足各种应用的要求，特别是在技术领域。 

For UFI Filters Sofima, Mr. Simone Trazzi, APAC COO and Managing Director, explained that design “has more a functional nature rather than aesthetical” since filters are usually made to be “hidden” away inside the engine and have to use the space to the best adaptation within all the components of the engine. However, “when the filters are visible as it is the case of the Maserati MC20 then the design is central to the product appearance besides functionality”.

UFI滤清器集团亚太区首席运营官兼董事总经理Simone Trazzi先生解释说，设计 "更具有功能性，而不是美学性"，因为滤清器通常被 "隐藏 "在发动机内部，必须在发动机的所有部件中以最佳方式利用空间。然而，"如果像玛莎拉蒂MC20的过滤器一样是可视的情况下，那么除了功能之外，设计是产品外观的核心"。

Icons’ Day concluded with the awards ceremony, putting the spotlight on the Iconic Speaker and Brand who demonstrated both their impact on our audience throughout the event as well as their commitment to the topic of “Design & Materials: The Power of Creativity and Performance”. The award for Most Influential Speaker was presented to Mr. Davide Bruschi of Casappa, for best reflecting the importance of combining design, materials, innovation and performance to become a leading company in the industry during his presentation of Casappa Group. Additionally, the award for Most Trending Brand went to Ducati, collected by Mr. Fabrizio Cazzoli as Ducati Head of China, as a recognition of the outstanding achievements in performance accomplished through continuous pursue of excellent materials and innovative design.

品牌日以颁奖仪式画上句号，将焦点放在标志性的演讲者和品牌上，他们在整个活动中展示了他们对观众的影响，以及他们对 "设计与材料：感受创意和性能的力量"这一主题的承诺。最具影响力的演讲者奖授予了凯斯帕的戴维德先生，因为他在介绍凯斯帕集团时优秀地展示了将设计、材料、创新和性能结合起来以成为行业领先公司的重要性。此外，杜卡迪获得了 "最具人气品牌奖"，由杜卡迪中国区负责人Fabrizio Cazzoli先生上台领取，以表彰其通过不断追求优良材料和创新设计在性能方面所取得的杰出成就。

While thanking all once again for the participation and support, we invite everyone to stay tuned for our upcoming IDI South-West and Shanghai Edition planned for 2022! 

在感谢大家的参与和支持的同时，我们邀请大家持续关注我们2022 IDI西南特展和上海站！

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