How will 2022's Color of the Year Conquer the World?
As 2021 comes to a close, Pantone has already predicted the feature color for the year ahead. For the Pantone Color of the Year 2022, the global authority has introduced a “dynamic periwinkle blue hue with a vivifying violet-red undertone” known as Very Peri, or PANTONE 17-3938. Since then, periwinkle blue has become a favorite of designers and enthusiasts, with the trend now unstoppable.
12月9日，美国色彩机构PANTONE在万众期待中发布了2022年度代表色——“灵动的长春花蓝色色调结合于活泼的紫红色底色”长春花蓝Very Peri，随后，长春花蓝就已经成为了设计师及爱好者们的心头好，这股热潮势不可挡。
While Pantone selected two colors for Color of the Year 2021, this year marks the first time in the history of the Color of the Year that the institute has created a new color to represent the global landscape. “Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness,” Pantone stated in a press release about the new shade. So, in this article, let's take a look at a few trend predictions for the Color of the Year 2022!
在2021 年潘通挑选了两种颜色作为年度色彩，而今年标志着该机构在第一次为年度色彩制作了一种代表全球新视野的全新颜色。潘通官方表示：“将蓝色的忠实和恒久与红色的活力和兴奋相结合，这种最快乐、最温暖的蓝色色调引入了一种充满活力的新奇组合”。对于该年度色彩的应用将会是充满创意，因为不同的灵感、领域都将会带来与众不同的设计。那我们来看一下几个领域的潮流预测吧！
- Fashion Field
时尚领域 -
PANTONE 17-3938 Periwinkle Blue is a warm and friendly shade of blue, presenting self-assured confidence and a pleasant attitude that encourages unrestrained expression and experimentation. Very Peri also appears in a lot of beauty and fashion trend forecasts—Pantone’s official presentation of the color includes looks from Lanvin, Chet Lo, and Louis Vuitton Men.
潘通17-3938长春花蓝是温暖友善的蓝色调，呈现自如自在的信心与愉悦的态度，鼓励无拘无束的表达与实验。这个颜色的调性很适合打造出乎意料的色彩组合与随兴的色彩主张，它也出现在很多美容和时尚趋势预测中—在潘通年度色彩的官方介绍中也包括来自Lanvin、Chet Lo和Louis Vuitton男装的秀场图。
Louis Vutton
Runway
Valentino
Lavin
- Beauty
美妆 -
PANTONE 17-3938 periwinkle blue shows personal creativity and bold imagination to create a novel look for the eyes, nails, and especially hair. Many fashionistas claim that in less than a month's time, there will be more makeup products produced in reference to this blue-violet hue, such as purple lipstick, mascara, and nail polish. What is indispensable is a gorgeous purple eyeshadow look that can make you stand out on any occasion.
PANTONE 17-3938 长春花蓝表露出个人的创意与大胆的想象，为眼睛、指甲特别是头发打造新奇的造型。不少时尚达人声称在不到一个月的时间里，将会有更多的彩妆产品以参考这款蓝紫色调生产，紫色唇膏、睫毛膏与指甲油。不可缺少的是华丽的紫色眼影妆容，可以让你在任何场合都脱颖而出。
OPI
Gucci
Sisley
-Multimedia Design
多媒体设计方面 -
Aside from being a tone used within high-contrast games popular among Gen Z, the shade also has roots in the natural world and in wellness, with lilac, lavender, and periwinkle plants offering a calming sense during such a chaotic time. Whether it appears in the digital world or on materials, PANTONE 17-3938 periwinkle blue exudes a benign warmth that quickly draws the eye, making it an ideal shade for many graphic and multimedia design and packaging applications.
除了在Z世代中流行的高对比度游戏中使用的色调外，该色调还植根于自然界和健康领域，紫丁香、薰衣草和长春花植物在混乱的时期提供了一种平静的感觉。不论是出现在奇幻的数码世界里，或是实质材料上，PANTONE 17-3938 长春花蓝都散发一种良善的温暖感，迅速吸引目光，因此是应用在许多平面与多媒体设计以及包装上的理想色泽。
After the release of periwinkle blue, Microsoft released a new wallpaper pack called "Pantone Color of the Year 2022", which was designed with the periwinkle blue as its inspiration. Microsoft also said that periwinkle blue is a dynamic shade of blue that blends the faithfulness and constancy of blue with the vibrancy and excitement of red and that the wallpaper set allows its users to swim in color.
长春花蓝发布后，微软发布了名为“Pantone Color of the Year 2022”的全新壁纸包，这套壁纸包以长春花蓝为灵感进行设计。微软方还表示，长春花蓝是一种动态的蓝色色调，融合了蓝色的忠实和恒定以及红色的活力和兴奋，并称这套壁纸能够让用户在色彩中畅游。
Microsoft
Color is an important way of communication. The color of 2022, periwinkle blue, will surely bring some new design inspirations to everyone. Are you also feeling the charm of periwinkle blue and getting ready for a new look in the upcoming year?
色彩是一种重要的沟通方式，2022年度流行色长春花蓝的发布 想必又将给大家带来一番新的设计灵感，即将步入新的一年的你是否也感受到长春花蓝的魅力，做好焕然一新的准备呢？
If you would like to learn more about marketing trends, feel free to contact us: info@eastant.it.
若您想了解更多市场流行趋势，欢迎随时联系我们：info@eastant.it。
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