The Best Healthcare Marketing Strategies for the Digital World

HEALTHCARE MARKETING

医疗行业

营销策略

01

Content

Compliance

02

03

Social Media

The ever-evolving healthcare landscape can present unfamiliar challenges to even the most seasoned marketers. However, with proper marketing conducted by a skilled healthcare marketing professional, practitioners can gain new patients and garner increased attention for their practice. For marketing teams in China within the healthcare sector that need to keep up with the latest industry tips and trends to ensure they’re crafting an engaging and effective strategy that maximizes their impact on the health system’s bottom line, we have some tips:

在不断变化的医疗保健领域里，即使是最资深的营销人员，也可能随时面临新挑战。然而，经验丰富的医疗保健营销专业人士通过进行适当的营销，可以为品牌获得患者和关注。在中国的医疗行业营销团队需要跟上最新的行业提示和趋势，以确保他们制定具有吸引力的、有效的战略，以提高收益，对此，我们有一些建议:

01

Educate and Share Valuable Content

分享有价值的内容

HEALTHCARE

Content marketing has been an essential tool for years in the digital marketing campaigns of other industries, including healthcare marketing campaigns. In China typically, a regular stream of high quality, knowledgeable content on WeChat can establish a provider as the go-to resource on any given topic, inspiring confidence in potential patients. The information needs to be credible, of course, but you can get creative and entertaining if that makes sense for your brand.

内容营销多年来一直是各行业数字营销活动(包括医疗保健营销活动)的重要工具。在中国，通常情况下，微信平台上高质量、有教育意义的内容流可以让内容创造者成为任何特定话题的首选资源，激发潜在患者的信心。当然，这些信息必须是可信的，但在符合品牌形象的情况下，你也可以赋予内容更多的创意和娱乐性。

#医疗行业#

02

Stay Compliant

保证合规

HEALTHCARE

Of course, in China where a lot of information is sensitive, marketers must pay close attention to regulations, this means that ads must be very clear about the services or practitioners they promote. The language should clearly and honestly represent the advertised product or service and may not make any sensational promises. It should also be straightforward and refrain from using overly technical language to avoid confusion or ambiguity.

当然，在中国，很多信息是敏感的，营销人员必须密切关注法规，这意味着广告商必须非常清楚他们所推广的服务或产品。使用的语言应清楚、诚实地代表所宣传的产品或服务，不得作出任何耸人听闻的承诺。同时也应当避免使用过多专业词汇，以避免混淆或歧义。

03

Listen for Relevant Conversations

关注相关话题

HEALTHCARE

Social listening not only allows you to voice the things that your brand deeply care about, but also to track social media conversations relevant to your field. Those conversations can help you to understand how people feel about you, your organization, and your products and services. Social listening is also a good use of social media in healthcare to get a sense of how the public is responding to emergent health issues such as the COVID-19 crisis.

时刻关注相关话题，不仅能让品牌及时表达深切关注的事情，还能追踪与你所在领域相关的社交媒体趋势。这些话题可以帮助你了解人们对你的品牌、产品和服务的感受。医疗保健领域也很好地利用社交媒体来了解公众如何应对新冠等突发卫生问题。

Healthcare is a more competitive field than most people realize, and healthcare marketing is a challenge that requires marketers to adapt to changing times and regulations. If you would like to learn more about the marketing strategies in the healthcare industry, feel free to contact us: [e-mail].

医疗保健领域的竞争比大多数人意识到的更激烈，而医疗保健的营销更是一个挑战，营销人员需要适应不断变化的时代和法规。如果您想了解更多医疗行业的营销策略，欢迎联系我们：[e-mail]。

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