Event Planning in the Post-COVID Era: What Does the Future Hold?

后疫情时代的

活动策划

Event Planning in the Post-COVID Era: 

What does the Future Hold?

Throughout the pandemic, organizations have been challenged to evaluate and reimagine their programs and events. Since the spring of 2020, we have had to put up with too many postponements and cancellations of events, while struggling to explore new ways to bring people together. Now, as vaccine programs have covered a wide range of the population, off-line events are gradually rolling back. 

在整个疫情期间，各企业都面临着评估和重新规划其项目和活动的挑战。自2020年春天以来，我们经历了太多线下活动的推迟和取消，尽管同时在努力探索让人们重聚在一起的新方式。现在，随着新冠疫苗项目覆盖了越来越多的人，线下活动也在逐步恢复。

Yet just because we can return to classroom style lectures in event spaces doesn’t mean we should! In a rush to return to familiarity and 'normality', we should not forget the insights the pandemic provided to us. Whether you're an event planner, the owner of an event management company, a supplier, an event venue manager, or anyone in between, you don't want to miss out on some of the top event planning trends in the post-pandemic era.

然而，仅仅因为我们可以在线下空间中回归传统活动模式，并不意味着我们必须这样做！在急于回归熟悉和“常态”的同时，我们不应忘记这场大流行给我们带来的深刻见解。无论您是活动策划人员、活动管理公司的老板、供应商、活动场地经理，还是介于两者之间的任何人，您都不想错过后大流行时代的一些活动策划行业趋势。

Hybrid is the Future

未来属于混合式活动

During the pandemic, part of the reshaping was the shift to virtual meetings which help to bridge the distance between countries and continents. While a significant number of people are keen to return to on-site events, surveys have shown that event planners will continue offering virtual access to their events. These new forms of hybrid events allow organizations to reach out to a wider audience base virtually, while still providing an on-site component with space for intimacy and informal networking.

在大流行期间，活动策划形式重塑的很重要的一部分就是转向虚线上会议，这有助于缩短国家和各大洲之间的距离。后疫情时代，虽然有相当一部分人热衷于重返线下活动，但调查显示，活动策划者仍将继续提供线下活动的线上通道。这些混合的新活动形式使品牌能够接触到更广的受众群体，同时提供私密且非正式的活动元素。

To bring out the best experience in these hybrid events, organizers need to not only select which elements to include in your event, but which make sense to return to in-person and which lend themselves to a virtual/online format. Furthermore, planning virtual events more frequently will also require that many event professionals invest in better virtual event software.

为了在这些混合式活动中带来最好的体验，组织者需要正确抉择在你所组织的活动中应该包含哪些元素应用于线下，哪些元素应用于线下。此外，频繁策划线上活动意味着策划需要在线上软件上砸入更多投资。

Online and Offline Security

线上线下的安全

With the ongoing COVID-19 pandemic and the potential emergence of new variants, event planners could see alleviating participant concerns over COVID safety as crucial for hybrid events. In a post-COVID world, event managing companies are advised to still keep health and safety protocols in mind when determining space usage, and leverage technology, minimizing any potential risks of public safety, such as simplifying the registration process at the entrance. 随着COVID-19大流行的持续和潜在新变种的出现，活动策划者需要明白缓解参与者对疫情的担忧是线下活动的关键。在后疫情是的，活动管理公司在使用线下活动空间时应仍然牢记健康和安全准则，并妥善利用科技降低任何公共安全的潜在风险，例如简化活动入口处的登记注册过程。

In addition, even if online events give attendees the chance to attend from the safety of their homes, organizers are responsible for safeguarding a huge amount of attendee and speaker data, making cybersecurity another top concern. To minimize the risk of being hacked and to stay compliant with emerging cybersecurity regulations, event crews should be trained on cybersecurity best practices and organizers should only use reliable platforms and digital tools that have the appropriate cybersecurity protocols and accreditations.

此外，即使在线活动让参与者有机会在家中安全出席，组织者也有责任保护大量参与者和演讲者的数据，这使得网络安全成为另一个首要问题。为了将被黑客攻击的风险降到最低，并遵守新兴的网络安全法规，活动人员应该接受网络安全最佳实践的培训，组织者应该只使用可靠的平台和具有适当的网络安全协议和认证的数字工具。

EVENT-PLANNING

An Increased Demand for Eco-Friendly Events

增加的对于"环境友好"的需求

EVENT-PLANNING

Across the globe, merchandisers, vendors, and suppliers are choosing to commit to more sustainable business practices and eco-friendly events. We're seeing massive support for a sustainable shift in the events industry as well, hence the boom of online events. 

在全球范围内，商家、分销商和供应商都选择为更可持续的商业实践和环保活动而努力。我们也看到了参与者对活动策划行业向可持续转变的巨大支持 – 这也是线上活动蓬勃发展的原因之一。

When planning an event, use what already exists. Get creative and repurpose areas, items, and materials. Event professionals can also work to create a circular economy by using items that can be reused or recycled after an event and add social value through donations or giving free lessons and lectures to community members.

在进行活动策划时，尽量使用手边现有的东西，充分发挥创意，重新利用空间、物品和材料。活动策划人也可以通过重复利用或回收物品来创造循环经济，并通过捐赠或为社群成员提供免费课程和讲座来增加社会价值。

Our Thoughts

我们的思考

Although the pandemic has shaken the events industry upside down, event organizers are now taking on more and more challenges (whether passively or not). Nothing is certain — especially now. What we can be sure of however is that the meetings and events industry continues to play an important function, even during these challenging times, and that innovation will be essential to not only its survival, but its success. It's more important now than ever to be nimble, aware, and ready for changes at a moment’s notice – which are always the most fun for event organizers.

尽管疫情已经颠覆了活动行业，活动组织者现在也正面临越来越多的挑战（无论是否被动）。没有什么是确定的——尤其是在这样一个时期。然而，我们可以肯定的是，活动策划行业将继续发挥重要作用，即使在目前的困难时期，创新不仅是行业生存的关键，而且是其成功的关键。而目前比以往任何时候都更需要灵活、敏锐的思维，并做好随时改变计划的准备——当然了，对于活动策划方来说，这永远是最有趣的部分。

Are you ready to face the challenges of event planning in the post-pandemic era? And are you looking for an innovative and passionate team of partners to support your events? Get in contact with us now: [e-mail].

你准备好面对后疫情时代活动策划工作的挑战了吗?您是否正在寻找一个富有创新精神和激情的合作团队来支持您的活动？欢迎随时联系我们：[e-mail]。

END

LATEST ARTICLES

近期内容

Click to read all our articles

点击此处阅读更多文章