🤫How Webinars Can Boost Your Brand Awareness(And Attract Leads)
Client
Hi,Eastant! I saw that you are promoting the next DP Webinar.
你好，亦适达! 我看到你们在宣传下一次的DP网络研讨会。
Hi, Client! Indeed, we’re back with our webinar series and hope to see you online!
客户，您好! 是的，我们的网络研讨会系列回归了，希望能在会议上见到您!
Eastant
Client
Sure, I’ve already signed up! I would like to understand if our company can also organize a few from time to time.
当然，我已经报名了! 我想知道我们公司是否也能偶尔组织一些网络研讨会。
Of course. Webinars are a proven tool to enhance your brand awareness and stand out from the competition.
当然可以。事实已经证明，网络研讨会是一个行之有效的工具，可以提高您的品牌知名度，让您的公司在竞争中脱颖而出。
Eastant
Client
Could you tell me more? How can webinars practically help us to get more leads?
您能再多讲讲吗？网络研讨会如何实际地帮助我们获得更多的潜在客户？
Why Webinars
为什么要举办网络研讨会？
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Build trust & credibility
When the audience feels that they have learnt useful insights about a certain topic they will trust the professionalism of your company and will also want to stay updated on other news and activities related to your company.
建立信任和可信度
当观众觉得他们学到了关于某个主题的有用观点时，他们就会相信你的公司的专业性，并愿意随时了解与你公司有关的其他新闻和活动。
Higher conversion rate of leads
People that register for webinars are genuinely interested in your offering and are most likely to engage with the speakers throughout the webinar with comments and questions. In the best scenario, these leads will also actively get in contact with you after the event to enquire more about your offerings.
客户转化率更高
会报名参加网络研讨会的人，是对你的产品真正感兴趣的，并且他们最有可能在网络研讨会上与演讲者进行交流，提出意见和问题。在最好的情况下，这些潜在客户也会在活动结束后主动与你联系，询问更多关于你的产品的信息。
Cost-effective
Webinars allow enterprises to reach both a wide and global audience at the same time. Nowadays there is a myriad of video meeting platforms (such as Zoom or Tencent Meeting) that provide affordable and customizable pricing plans for businesses depending on their needs.
Besides that, most companies already have a meeting room with conference equipment. Even if the webinar should happen during a lockdown, a laptop and a good headset will be enough to deliver a smooth experience to your audience.
成本效益
网络研讨会使企业能够同时接触到广泛的全球观众。现在有大量的视频会议平台（如Zoom或腾讯会议），会根据企业的需求，为企业提供可负担和可定制的价格方案。
除此之外，大多数公司本身就有设备齐全的会议室。即使网络研讨会在封控期间举办，一台笔记本电脑和一个好的耳机也足以为你的听众提供流畅的体验。
Client
Much clearer now, but how can we create appealing content for our target audience that makes them register for the webinar?
我现在稍微明白了，但我们要如何为目标受众创造有吸引力的内容，让他们报名参加网络研讨会呢？
Content and promotion are the key factors for the success of your webinar.
内容和推广是网络研讨会成功的关键因素。
Eastant
#1
1. Topic: You would better avoid a generic “one-size-fits-all” topic that doesn't actually fit anyone. Pick a narrow topic to target a specific audience. In this way, participants will be more likely to recognize the value of your content and stay connected throughout the whole webinar.
1. 主题：最好避免使用宏观的 "一刀切 "的主题，因为它实际上并不适用于任何人。挑选一个具体的主题来针对特定的受众。这样一来，参会者将更有可能意识到会议内容的价值，并在会议中全程保持专注。
2. Education: When people register for webinars they are willing to dedicate one hour or more of their time because they expect that they can learn valuable insights from you. So, focus more on your company culture and answer practical questions or help solve frequent problems of your audience.
2. 教育性：人们之所以愿意报名参加网络研讨会，花费一个小时或更多的时间，是因为他们期望能从你那里了解到有价值的观点。因此，把重点放在公司文化上，解答更实际的问题或帮助观众解决他们经常会遇到的问题。
3. Format: Try different formats that allow you to reach specific goals and target audiences. You may organize training in the form of a webinar or a Q&A webinar to answer frequent questions from your current clients without your customer service team having to talk to each of them individually. Another idea may be to organize interview webinars with your company’s executives in order to bring your audience nearer to your company culture or share more about the strategic development of your company with an audience of peer executives.
3. 形式：尝试不同的形式，来达成特定的目标，接触不同的目标受众。你可以以网络研讨会的形式组织培训，或者组织一个答疑研讨会，回答现有客户经常提出的问题，这样就不需要客服团队与他们每个人单独交谈了。你还可以组织一个与你的公司高管的网络访谈研讨会，让观众更了解你的公司文化，或与同行高管分享你的公司的发展战略。
#2
To put it simply, although webinars allow you to reach a wide audience, that audience isn’t going to magically appear in your registration list.
A well-thought out promotion plan shall make the best use of different social media platforms for inviting your target audience to register both through organic and sponsored content.
In addition, email marketing and your private traffic on WeChat may also significantly help to attract specific target audiences.
简单地说，虽然网络研讨会这一形式可以接触到广泛的受众，但他们不会自动地出现在报名名单中。
一个深思熟虑的推广计划应充分利用不同的社交媒体平台，通过有机统一的推广和赞助吸引观众报名。
此外，电子邮件营销和微信私域流量也可以大力帮助吸引特定目标受众。
Client
All right, you talked me into it. Let’s have a meeting to discuss further, shall we?
嗯，这番谈话勾起我了兴趣，我们开个会深入探讨一下，怎样？
Sure, let me know your availability!
当然可以！您方便的时候和告知我们就好。
Eastant
Branded webinars are proven to be one of the most efficient marketing tools to enhance your brand awareness and generate credible leads.
At Eastant we can assist you to create and execute branded webinars in order to support your growth in the market and distinguish your company from the competition. If you would like to know more, please schedule a call with us at: info@eastant.it.
品牌网络研讨会已经被证明是最有效的营销工具之一，可以帮助提高品牌知名度并创造可信的潜在客户。
在亦适达，我们可以协助您创办和举行品牌网络研讨会，以支持您的市场发展，并使您的公司在竞争中脱颖而出。如果您想了解更多，请与我们联系：info@eastant.it。
UPCOMING WEBINAR
网络研讨会报名
DP Webinar "Focus on China R&D: What Are the Opportunities for Foreign Investors?"
Join the professionals of DP Group from D'Andrea & Partners Legal Counsel and PHC Advisory Tax & Accounting on August 30th to learn more about the preferential policies and tax incentives available to foreign enterprises that would like to invest in China R&D.
We're also glad to have Copan, a leading Italian medical firm, and fluorseals, an Italian company leader in fluoropolymer products, to share their experience in the China market.
Last seats available! Scan the QR code in the flyer below to sign up.
DP网络研讨会 | 聚焦中国研发：外国投资者的机遇在何方？
8月30日，来自DP集团旗下的德恩瑞律师事务所和普咨锐家财税咨询公司的专业人士，将为希望在中国进行投资的外国企业详解可以享受的政策优惠和税收激励。
我们也很高兴邀请到意大利领先的医疗公司Copan考鹏医疗器械和含氟聚合物产品公司fluorseals意氟，向我们介绍他们在中国市场的经验。该活动由亦适达组织。
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